Turtle bottle helps young children understand conscious consumption

turtle_bottleEven toddlers can begin to learn about conscious consumption, the movement to consider the impact of what we use and buy on the environment and our health. British Columbia-based Taslie Skin Care has found an innovative way to begin this conversation with young children.

“Since we began Taslie in 2008, we have been committed to environmental sustainability in our ingredients and packaging. We wanted to find a way to connect the very young people who use our products to that mission,” explains Taslie founder and CEO Tami Main.
Taslie is known nationally for its organic soaps and creams developed for infants and young children and beloved by pediatricians and naturopaths.
“Our best-selling Head-to-Toe body wash comes in a turtle-shaped dispenser that kids love,” says Main. “So we decided to donate a portion of our sales to the Canadian Sea Turtle Network. The story of the turtle bottle helping turtles in Canada is an easy way for kids to begin to understand the importance of thinking about the products they choose.”

“We love the idea that each time a little set of hands pumps soap out of this dispenser that child understands that he or she is helping conserve endangered sea turtles,” says Kathleen Martin, executive director of the Halifax-based Canadian Sea Turtle Network. “It’s simple. But it is also profound. Human actions impact the environment.”

Each day from July 25th to July 30th, Taslie Skin Care will be featured on City TV’s Breakfast Television Vancouver. Along with E Virtual (https://eqvirtual.com), an online doctor service covered by MSP, Taslie will be part of their giveaway gifts.

Taslie Skin Care (www.taslie.com) has been lovingly creating natural, organic skincare products for babies and children in environmentally-friendly packaging since 2008. For information on retailers, visit www.taslie.com.

The Canadian Sea Turtle Network (www.seaturtle.ca) is a charitable organization involving scientists, commercial fishermen, and coastal community members working to conserve endangered sea turtles in Canadian waters and worldwide.

LANGLEY, BC and HALIFAX, NS, July 25, 2016 /CNW/ –

Global Charity Free The Children and Social Enterprise ME to WE Celebrate New Brand – WE

Today, after more than two decades of growth, global charity Free The Children and its social enterprise partner ME to WE reinvent themselves under the umbrella brand of “WE”.

Uniting people to live WE and providing the tools needed to actively address pressing local and global issues, the organizations have already inspired millions to change the world while developing a successful, sustainable model. As Free The Children and ME to WE’s work evolved and expanded to achieve greater transformative outcomes, so did the organization’s look and feel. Guided by the governance of both the Free The Children and ME to WE separately structured boards of directors and the vision of its co-founders, Craig and Marc Kielburger, James Powell, the organization’s Head of Brand and brand expert Stanley Hainsworth, CCO of Tether – which was the agency of record on the project – the charity, social enterprise and movement has reinvented itself as WE.

“I started this organization when I was 12-years-old and now we find ourselves at an exciting new chapter in our 21-year journey,” said Craig Kielburger, co-founder of WE. “With millions of passionate change-makers involved in our programs, we have come to the exciting decision that now is the right time to evolve and elevate our brand to WE. This brand update will provide the opportunity to more powerfully follow through on our mission to empower people to change the world through our work at home, abroad and through our social enterprise.”

“WE has always been part of who we are; part of our culture, and now our brand truly embodies the concept of WE. Working with the team at Tether, we’ve streamlined our family of organizations under one dynamic brand that furthers our mission of empowering people to change the world both domestically and internationally,” said James Powell, WE Global Head of Brand. Powell’s 20-year marketing career has seen him lead teams and work to build successful brands like Virgin Mobile, Nike, TELUS, Kobo and more. “We tell stories that empower and inspire change and now, with a unified look, tone and feel we’re able to do that in a more powerful way.”

“All brands tell a story and I feel so privileged to work with WE and have the opportunity to help tell this one. A good brand is one that engages you and has heart – WE is exactly that,” said Stanley Hainsworth, CCO of Tether. Hainsworth is a branding expert, having written the “brand books” that define Starbucks, Nike and LEGO®. “The world needs a big idea to rally around and I think the brand image that WE has created will resonate with people and make them feel welcome.”

The brand evolution was developed in step with guidance and engagement with the organizations’ outside advisors, legal experts and the Free The Children and ME to WE Boards of Directors. Through their expertise they played an integral governance role ensuring the brand work achieved the outcome of a dynamic reinvented brand that meets the highest of governance standards, including maintaining a clear separation between the financial structure of the charitable and social enterprise divisions of WE.

“We are fortunate to have a dynamic, dedicated and experienced Board of Directors to help us further our mission, ensure the highest values and integrity of the organization and are always on a path striving to be better, said Michelle Douglas, Director, International Relations at the Department of Justice Canada and Chair of WE Charity’s North American Board of Directors. “We are excited to see the amplification of WE come to life and the impact of our work continue to grow under the umbrella of our reinvented brand.”

So, what is WE?

WE is a movement that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of two divisions: WE Charity and ME to WE social enterprise, which empower people to make a difference at home and globally. The celebration of that change happens at WE Day – inspiring stadium-sized life-changing events that take place around the world.

  •   WE Charity is the charitable division of WE empowering change with resources that create sustainable impact. This is done through the charity’s domestic programming like WE Schools and internationally through the sustainable development model, Free The Children’s WE Villages

    Domestically, over 2.4 million students live WE at school by being engaged in service learning through the WE Schools program and campaigns.

    Through free educational resources and service campaigns, students further their curricular learning and develop the life skills for success including academic engagement, civic engagement and workplace readiness.

    Over 10,000 schools, tens of thousands of educators and hundreds of thousands of students are thriving in the WE Schools program across North America and the U.K.

    Internationally, the organization’s holistic and sustainable international development model, Free The Children’s WE Villages, works in eight developing countries to deliver five Pillars of Impact to partner communities: education, water, healthcare, food, and alternate income opportunities. To date, WE Charity has built more than 1,000 schools and school rooms, giving 200,000 children the opportunity to gain an education, helping families break the cycle of poverty and empowering communities to help themselves.

  •   ME to WE Social Enterprise creates socially conscious products and experiences that allow people to do good through their everyday choices. These products and services include handmade ME to WE artisans accessories, ME to WE trips and ME to We leadership programming. Half of all ME to WE profits are donated to support WE Charity, while the other half is reinvested to grow the mission of the social enterprise. ME to WE is a fully transparent model backed by its Track Your Impact promise. The positive impact of products and experiences can be traced to the Free The Children’s WE Villages partner community where it was delivered.

    In 2015 ME to WE was certified as the 150th B Corporation in Canada. Certified B CorporationsTM are leaders of a global movement of people using business as a force for goodTM. As a Certified B Corp, ME to WE voluntarily meets rigorous standards of overall social and environmental performance, transparency and accountability.

  •   WE Day is the manifestation of the WE movement. People coming together, filling stadiums around the globe to experience the greatest classroom in the world for a full day, live event. You can’t buy a ticket to WE Day. You earn your entry by taking action on one local and one global cause. WE Day brings together world-renowned speakers and award-winning performers with millions of young people and families to celebrate and inspire another year of incredible change. Through live webcasts in school gyms and national primetime broadcasts in multiple countries, WE Day proves that together, WE will change the world.

Anyone can find their place within the WE movement. Whether you are a parent looking for support in raising caring and compassionate children or an employee looking to empower a kinder more engaged workplace, WE offers programs and experiences that encourage people to live WE at home, at work or for themselves.

Learn more about the WE movement at www.we.org.

TORONTO, ON (July 20, 2016)

Burt’s Bees celebrates Toronto’s Bee City Affiliation with Commissioned Street Art in the Annex

Mural raises awareness about the plight of native pollinators like Toronto’s Green Sweat Bee

bee_muralTORONTO, June 23, 2016 /CNW/ – Toronto has officially become the first city in Canada to receive a “Bee City” affiliation and to celebrate the news, Burt’s Bees has commissioned renowned street artist Nick Sweetman to paint a mural featuring the city’s “pollinator-in-chief”, the Green Sweat Bee.

Burt’s Bees’ commissioning of the mural continues the brand’s longstanding commitment to pollinator and bee health through funding and educational initiatives, a legacy set in motion more than three decades ago by Burt Shavitz.

“Burt passed away last July, but we continue to honour him by connecting people to nature and helping them discover the wonder of bees and all they produce,” says Carolyn Hungate, Marketing Manager at Burt’s Bees Canada. “Bees have always been central to our products, our culture and the impact that we can have as a business in both the community and in the world.”

Adorning a wall at Bloor St. and Howland Ave. in the heart of Toronto’s Annex neighbourhood, the street art depicts Toronto’s native species – often recognizable for its metallic green or blue-green sheen and exotic mix of colours – against the city’s skyline.

“The pollinator’s issue is one that is very close to my heart,” explains Nick Sweetman. “A lot of my work is focused on pollinators and bringing awareness to their decline.”

The collaboration between Burt’s Bees, Sweetman and the City of Toronto – part of National Pollinator week (June 20 to 27) – will not only replace illegal graffiti with officially sanctioned street art, but also help to raise awareness about the plight of the pollinator and celebrate Toronto joining a growing cohort of proud Bee City affiliates. Employees at Burt’s Bees Canada, also helped, adding finishing touches to the mural alongside the artist.

“Murals are a magnificent way to tell a story through art,” said Councillor Michelle Holland (Ward 35 Scarborough Southwest), Chair of the Parks and Environment Committee. “As we continue our efforts to protect and preserve pollinators in Toronto, and to beautify our streets with art, this mural will continue to remind us of the important role that pollinators play.”

“We hope this mural will serve as a long lasting reminder of the important role not just Green Sweat Bees but all bees play in our lives,” adds Hungate.

Burt’s Bees has raised over $200,000 for charitable partners like Wildlife Preservation Canada and helped to build bee hotels across Canada, providing sustainable habitats for the country’s native pollinator bees including the Green Sweat Bee – an expert pollinator known to favour smaller flowers often bypassed by bigger bees.

As a ground-nesting bee, the Green Sweat Bee’s shallow habitat is often at risk by gardeners unaware of the pollinator’s presence in their gardens. Torontonians can do their part by setting aside an area of sparsely covered, sandy soil in a sunny location to create a safe habitat and encourage these little pollinators to nest.

ABOUT BURT’S BEES

Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.

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Pet Valu Pet Appreciation Month Raises $2 Million for Pet Charities

Canada’s love of pets was in full force this Spring, helping Pet Valu raise a record-setting $2 million for animal welfare charities and rescues across the nation.
Animal lovers and the Pet Experts at Pet Valu stores across North America, teamed up throughout April during Pet Valu’s annual Pet Appreciation Month.
Since events began in 2011, Pet Valu stores have raised more than $12 million in donations for North American animal rescue charities, raised over $1 million for US War Dog Association, collected over $305,000 for Lions Foundation of Canada Dog Guides and sponsored 28 Dog Guide teams from across Canada. During Pet Valu National Adoption Weekends the company has helped find Forever Homes for more than 17,000 pets.
This year, Pet Valu set its most ambitious fundraising goal of $1.8 million. In addition to surpassing that goal, Pet Valu also made an immediate corporate donation of $100,000 to the Canadian Red Cross and SPCA to aid people and pets affected by the Fort McMurray fire. Store Pet Experts and customers pitched in and in just two short weeks, Pet Valu’s total Fort McMurray donations now top $250,000.
“Pet Valu Pet Appreciation Month is our way of showing just how much we love and appreciate the special role pets play in our lives,” explains Rose Ferrante, Director of Marketing, Pet Valu. “Our customers and store Pet Experts showed how much they care, by finding adopted homes for more than 2,600 pets in need. Together with our customers and franchisees, Pet Valu also raised an astounding $2 million in dollars and donations, our best fundraising result ever. We are proud of being able to raise over $12 million and find Forever Homes for more than 17,000 pets over the last five years,” says Rose.
Pet lovers were invited to show their Pet Appreciation in three ways:

  • Posting on Facebook or Twitter using the hashtag #PAW #PetValu
  • Purchasing a Pet Valu PAW in-store for $2, $5 or $10 – or making a product donation to local animal rescue charities
  • Participating in National Adoption Weekends where Pet Valu stores teamed up with local animal rescue organizations to stage in-store adoption events.

About Pet Valu
Pet Valu Canada Limited www.petvalu.com is the leading Canadian specialty retailer of pet food and pet-related supplies with more than 760 stores across Canada and the US.
Pet Valu Canada Limited is a British Columbia incorporated company with its headquarters in Markham, Ontario. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Total Pet, Paulmac’s Pet Foods, Tisol Pet Nutrition and Bosley’s by Pet Valu.
Pet Valu, Paulmac’s, Tisol, Total Pet and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters.

MARKHAM, ON, June 20, 2016 /CNW/ –

Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism

Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism

MISSISSAUGA, ON, March 31, 2016
Innovative ‘Look at Me’ partnership and #WhoEyeAm campaign—featuring Niam Jain, 13-year old Toronto artist living with Autism

MISSISSAUGA, ON, March 31, 2016 – Samsung Canada, in partnership with Autism Speaks Canada, is continuing to shed light on the positive impact technology can have on children and families living with autism. Part of the next phase of the innovative ‘Look at Me Project’, this year’s campaign features the story of Niam Jain, a 13 year-old Canadian artist living with Autism, and how technology is helping Niam connect with the world.

“Inspired by the successful launch of the Look at Me application and the many stories of families living with autism, Samsung is excited to launch the #WhoEyeAm project,” said Mark Childs, Chief Marketing Officer, Samsung Canada. “Alongside Autism Speaks Canada, we look forward to partnering with children like Niam and his family to encourage Canadians to learn more about how technology can help children living with autism connect with the world and share their #WhoEyeAm stories.”

With Niam’s engaging #WhoEyeAm story serving as inspiration, Samsung, in partnership with Autism Speaks Canada, is excited to announce it will be donating 500 of its newest, family-ready tablets, the GALAXY Tab A 9.7″, pre-loaded with Samsung’s Look at Me autism-app to families and organizations across Canada living and working with Autism Spectrum Disorder (ASD). Canadians are invited to visit samsung.com/whoeyeam and autismspeaks.ca before April 30th, 2016 to apply to receive one of the 500 Samsung tablets with the Look at Me app. Three hundred tablets will go to families who may otherwise not have access to Samsung technology, with the remaining 200 tablets going to organizations including schools, hospitals and service centres working with ASD.

“We are thrilled that The Look at Me Project is expanding in size and scope so that more individuals and organizations can benefit from access to technology. Since our partnership with Samsung began, the goal has been to make an impact on the autism community by providing access to tools. I look forward to amplifying our impact,” said Jill Farber, Executive Director, Autism Speaks Canada.

Niam’s #WhoEyeAm Story Lights It Up Blue for Autism Awareness Month

The hero of this year’s Look at Me campaign, Niam has crafted special ‘Light it Up Blue’ inspired artwork which will be the focal point of a national movement to kick off April’s Autism Awareness Month. This includes:

Torontonians are invited to experience Niam’s #WhoEyeAm story and his stunning artwork at a special, one-day only #WhoEyeAm Gallery event at Toronto’s Yonge-Dundas Square. Hosted by Samsung Canada and Autism Speaks Canada, the event will run from from 5-9pm on April 1, 2016, helping Niam ‘Light it Up Blue’ in support of Autism Awareness.
Throughout April, Canadians are invited to post to their social channels using the #WhoEyeAm and #LIUB hashtags, with posts auto-generated to feature select pieces of Niam’s Light it Up Blue artwork. From April 1-2nd specifically, Samsung’s Yonge-Dundas Square billboard will feature tweets and posts using those hashtags!
Niam’s artwork and #WhoEyeAm story will be showcased in a special campaign video at Samsung.com/whoeyeam, in-store at Samsung’s four experience store locations (Metrotown in Burnaby, B.C.; Richmond Centre in Richmond, B.C.; West Edmonton Mall in Edmonton, and Sherway Gardens in Ontario) as well as on billboards across Canada.
To get involved in the #WhoEyeAm and #LIUB story, visit Samsung.com/whoeyeam and AutismSpeaksCanada.ca/lookatme. Additionally, follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.

About ‘Look At Me’ Application

Developed by Samsung with a multidisciplinary team of clinical psychologists, cognitive psychologists and psychiatrists, Samsung’s Look at Me app can help children with autism improve their ability to make eye contact and interpret facial expressions through an engaging, interactive and fun experience. Available for free download on the Google Play Store, the Look at Me app has been downloaded over 10,000 times since launch in January 2015.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2015, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children’s education, sustainability and health-related issues. Globally, Samsung employs 319,000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com

About Autism Speaks Canada

Autism Speaks, along with Autism Speaks Canada, is the world’s leading autism science organization. Together with Autism Speaks, we have invested over $200 million to scientific research, $9 million in Canada. Since 2010, Autism Speaks Canada has granted over $4 million to service organizations across Canada promoting collaboration, best practices and building capacity to support individuals and families living with Autism Spectrum Disorder (ASD). Autism Speaks Canada is committed to supporting research and services across the country; raising public awareness to encourage inclusion; and collaborating with other organizations to speak alongside the autism community. Please visit AutismSpeaks.ca

About Autism

Autism is a general term used to describe a group of complex developmental brain disorders – autism spectrum disorders – caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by communication difficulties, social and behavioral challenges, and repetitive behaviours. An estimated 1 in 68 diagnosed with autism.

SOURCE Samsung Electronics Canada Inc.

Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honouring the Rigorous Journey Athletes Face to Achieve Their Dreams at the Olympics

Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

April 12, 2016–As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games.

Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games. In Canada, Gillette is teaming up with decorated Canadian Sprinter Andre De Grasse to celebrate the precision his training demands as he prepares for his first opportunity to represent Canada at the Rio 2016 Olympic Games.

“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andre De Grasse. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams at the Olympic Games.”

The first installment of this new campaign features Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling),and explores the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.

• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
• Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
• Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.

In a series of installments throughout the campaign, the brand will focus on the challenges and hardships the four global athletes are faced with during their intensive training in preparation for the Olympic Games. Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.

“At Gillette we understand that the journey towards precision is long, and often overlooked in favor of the end result,” said Kurt Iverson, Communications Leader, Gillette North America. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”

The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years. Most recently, Gillette delivered on this promise with the launch of Gillette Fusion ProShield, a new blade cartridge that adds lubrication before and after the blades to shield against skin irritation when shaving. Gillette Fusion ProShield razors are available for mass purchase through Gillette Shave Club and other retail stores across Canada for a suggested retail price of $14.99. Four pack replacement cartridges are also be available for a suggested retail price of $23.97.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Source: TORONTO–(BUSINESS WIRE(c) 2016 Business Wire, Inc.

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

bring-back-the-bees-box-hed-2016By Tim Nudd for AdWeek

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time.

“This is the first time in the brand’s history that we’ve taken ‘Buzz’ off the box,” said Emma Eriksson, director of Marketing for General Mills Canada. “One-third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide. With ongoing losses in bee populations being reported across Canada, we wanted to leverage our packaging to draw attention to this important cause and issue a call to action to Canadians to help plant 35 million wildflowers—one for every person in Canada.”

Read Full Article on AdWeek

Hudson’s Bay Hosts National Charity Shopping Event in Support of Boys and Girls Clubs of Canada

On Thursday, March 24, Hudson’s Bay invites customers to shop the latest spring styles while giving to a worthwhile cause.  Giving Day, an all-day charity shopping event, will take place in all 90 Hudson’s Bay stores across Canada and on thebay.com.

“Helping young Canadians boost their academic potential and achieve success is an immensely important cause that we are proud to support,” said Liz Rodbell, President, Hudson’s Bay.  “Last Giving Day, $170,000 was donated to Boys and Girls Clubs of Canada, which will help launch the HBC Summer Brain Gain program across the country.  We are thrilled to continue our partnership and the ongoing development of this program.”

For just $5, ticket holders will gain access to special in-store events and can enter-to-win a $5000 shopping spree. Proceeds from ticket sales will help fund Boys and Girls Clubs of Canada’s new national initiative – the HBC Summer Brain Gain program.

HBC Summer Brain Gain is a uniquely engaging summer learning program that helps school-age children and youth begin the school year with knowledge and confidence and aims to prevent learning loss and narrow the achievement gap between advantaged and disadvantaged students.

“This program will offer fun, summertime opportunities that motivate young people to learn through discovery and creative expression and help make their summer vacation a season of continued learning and development,” said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “We are excited to be creating great futures for Boys and Girls Club members through our partnership with Hudson’s Bay Company.”

Customers will enjoy a special discount of up to 20% on almost anything in-store when using their Hudson’s Bay MasterCard or Hudson’s Bay Credit Card.
Boys and Girls Clubs of Canada is a primary partner of Strength in Stripes, Hudson’s Bay’s charitable giving program that aims to improve the lives of Canadians by empowering people to Achieve, Thrive and Win—and Boys and Girls Clubs are proud to represent Achieve, with a focus on encouraging Canadians to overcome barriers through education, mentorship and community engagement.

ABOUT HUDSON’S BAY
Incorporated in 1670, Hudson’s Bay Company is North America’s oldest company. Hudson’s Bay stores have grown to become Canada’s most prominent department store, today operating 90 full-line locations, two outlet stores and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.

ABOUT BOYS AND GIRLS CLUBS OF CANADA
Boys and Girls Clubs of Canada is dedicated to supporting and encouraging children and youth as they grow and develop. We are a national charity serving 95 member Clubs that provide services to 210,000 young people in 650 locations across Canada. Our trained staff and volunteers listen to the opinions and ideas of children and youth, applaud their accomplishments, lend support during their struggles and provide ways for them to explore their interests and talents. With this encouragement, young people develop the confidence and sense of belonging that helps them succeed in school, form positive relationships and mature into responsible, caring adults. For 115 years, we have welcomed children, youth and their families into Clubs that reflect the diversity of Canada in small and large cities, and rural and Aboriginal communities. Visit www.bgccan.com and follow us at www.facebook.com/bgccan and www.twitter.com/bgccan.

TORONTO, March 21, 2016 /CNW/ –

More than 670 auto dealers across Canada ask for customers’ help to end distracted driving

against_distracted_drivingCustomers walking through the doors of their neighborhood auto dealership over the next month may be asked to do more than check out the latest vehicle models. They will also be encouraged to take a pledge against distracted driving – a dangerous and growing trend that is responsible for 4 million vehicle collisions a year in North America.

Today marks the official start of the 2016 Auto Dealers Against Distracted Driving Campaign across Canada, with 670 auto dealerships currently registered nation-wide to participate. By lending their name to the cause, auto dealers are joining forces in their communities to say: we are not okay with distracted driving.

Throughout the month of March, customers who visit participating dealerships will be asked to make a personal pledge against the fatal behaviour and make a formal commitment to improve road safety by not driving distracted. Pledges from customers and dealership employees can also be submitted online at www.distractionfree.ca.

“This is our second year participating in the campaign and we’re hoping to build off of the great response we saw from our customers last year; our Applewood Kia location in Surrey, BC, was among the top dealers in the country with 618 individual pledges collected over the course of campaign month,” says Linda Thomas, a campaign champion for Applewood Auto Group. “It’s important we engage directly with our customers because we believe that the act of physically signing your name will encourage a real behavioural change. We hope our campaign will encourage them to think twice before reaching for their phone while behind the wheel.”

LGM Financial Services Inc. instigated the campaign as a platform for Canadian dealers to step up against a growing industry issue; more importantly, to influence consumers directly through their automotive retail point-of-sale. As a collective force, dealers have the ability to bring more awareness to a form of impaired driving that puts their communities at risk – both drivers and pedestrians alike.

The campaign aims to educate drivers on the easy and simple solutions to resist the urge to drive distracted, such as pairing to blue tooth and securing potential distractions before starting a trip.

“A total of 433 dealerships registered for our inaugural campaign last year and today, we are already sitting at 670 dealers, which is approximately a 50% increase– and there’s potential for that number to grow since dealers can register right up until the end of March,” says Marc-Andre Lefebvre, vice president of sales for the Quebec region at LGM. “Measuring registered dealers is only one form of engagement; we are also aiming to surpass last year’s campaign pledge count of 3,000 and I’m confident we will do that.”
This campaign is generously supported by Sovereign General Insurance Company and The Co-operators.

This March, help keep roads safe across Canada by visiting a local participating dealership or by making an online pledge of support against distracted driving from home at www.distractionfree.ca. Follow the national campaign on Twitter (@LGMCanada).

About LGM Financial Services Inc. -
Since 1998, LGM Financial Services Inc. has been a leader in Canada’s automotive industry by supplying branded warranty, insurance and finance products to distinguished automotive manufacturers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through quality products that are backed by an elite F&I sales training program and a comprehensive claims, service and support network. Read more at LGM.ca.


VANCOUVER, March 1, 2016 /CNW/ –