Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism

Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism

MISSISSAUGA, ON, March 31, 2016
Innovative ‘Look at Me’ partnership and #WhoEyeAm campaign—featuring Niam Jain, 13-year old Toronto artist living with Autism

MISSISSAUGA, ON, March 31, 2016 – Samsung Canada, in partnership with Autism Speaks Canada, is continuing to shed light on the positive impact technology can have on children and families living with autism. Part of the next phase of the innovative ‘Look at Me Project’, this year’s campaign features the story of Niam Jain, a 13 year-old Canadian artist living with Autism, and how technology is helping Niam connect with the world.

“Inspired by the successful launch of the Look at Me application and the many stories of families living with autism, Samsung is excited to launch the #WhoEyeAm project,” said Mark Childs, Chief Marketing Officer, Samsung Canada. “Alongside Autism Speaks Canada, we look forward to partnering with children like Niam and his family to encourage Canadians to learn more about how technology can help children living with autism connect with the world and share their #WhoEyeAm stories.”

With Niam’s engaging #WhoEyeAm story serving as inspiration, Samsung, in partnership with Autism Speaks Canada, is excited to announce it will be donating 500 of its newest, family-ready tablets, the GALAXY Tab A 9.7″, pre-loaded with Samsung’s Look at Me autism-app to families and organizations across Canada living and working with Autism Spectrum Disorder (ASD). Canadians are invited to visit and before April 30th, 2016 to apply to receive one of the 500 Samsung tablets with the Look at Me app. Three hundred tablets will go to families who may otherwise not have access to Samsung technology, with the remaining 200 tablets going to organizations including schools, hospitals and service centres working with ASD.

“We are thrilled that The Look at Me Project is expanding in size and scope so that more individuals and organizations can benefit from access to technology. Since our partnership with Samsung began, the goal has been to make an impact on the autism community by providing access to tools. I look forward to amplifying our impact,” said Jill Farber, Executive Director, Autism Speaks Canada.

Niam’s #WhoEyeAm Story Lights It Up Blue for Autism Awareness Month

The hero of this year’s Look at Me campaign, Niam has crafted special ‘Light it Up Blue’ inspired artwork which will be the focal point of a national movement to kick off April’s Autism Awareness Month. This includes:

Torontonians are invited to experience Niam’s #WhoEyeAm story and his stunning artwork at a special, one-day only #WhoEyeAm Gallery event at Toronto’s Yonge-Dundas Square. Hosted by Samsung Canada and Autism Speaks Canada, the event will run from from 5-9pm on April 1, 2016, helping Niam ‘Light it Up Blue’ in support of Autism Awareness.
Throughout April, Canadians are invited to post to their social channels using the #WhoEyeAm and #LIUB hashtags, with posts auto-generated to feature select pieces of Niam’s Light it Up Blue artwork. From April 1-2nd specifically, Samsung’s Yonge-Dundas Square billboard will feature tweets and posts using those hashtags!
Niam’s artwork and #WhoEyeAm story will be showcased in a special campaign video at, in-store at Samsung’s four experience store locations (Metrotown in Burnaby, B.C.; Richmond Centre in Richmond, B.C.; West Edmonton Mall in Edmonton, and Sherway Gardens in Ontario) as well as on billboards across Canada.
To get involved in the #WhoEyeAm and #LIUB story, visit and Additionally, follow Samsung Canada at or on Twitter @SamsungCanada.

About ‘Look At Me’ Application

Developed by Samsung with a multidisciplinary team of clinical psychologists, cognitive psychologists and psychiatrists, Samsung’s Look at Me app can help children with autism improve their ability to make eye contact and interpret facial expressions through an engaging, interactive and fun experience. Available for free download on the Google Play Store, the Look at Me app has been downloaded over 10,000 times since launch in January 2015.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2015, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children’s education, sustainability and health-related issues. Globally, Samsung employs 319,000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit

About Autism Speaks Canada

Autism Speaks, along with Autism Speaks Canada, is the world’s leading autism science organization. Together with Autism Speaks, we have invested over $200 million to scientific research, $9 million in Canada. Since 2010, Autism Speaks Canada has granted over $4 million to service organizations across Canada promoting collaboration, best practices and building capacity to support individuals and families living with Autism Spectrum Disorder (ASD). Autism Speaks Canada is committed to supporting research and services across the country; raising public awareness to encourage inclusion; and collaborating with other organizations to speak alongside the autism community. Please visit

About Autism

Autism is a general term used to describe a group of complex developmental brain disorders – autism spectrum disorders – caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by communication difficulties, social and behavioral challenges, and repetitive behaviours. An estimated 1 in 68 diagnosed with autism.

SOURCE Samsung Electronics Canada Inc.

Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honouring the Rigorous Journey Athletes Face to Achieve Their Dreams at the Olympics

Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

April 12, 2016–As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games.

Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games. In Canada, Gillette is teaming up with decorated Canadian Sprinter Andre De Grasse to celebrate the precision his training demands as he prepares for his first opportunity to represent Canada at the Rio 2016 Olympic Games.

“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andre De Grasse. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams at the Olympic Games.”

The first installment of this new campaign features Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling),and explores the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.

• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
• Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
• Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.

In a series of installments throughout the campaign, the brand will focus on the challenges and hardships the four global athletes are faced with during their intensive training in preparation for the Olympic Games. Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.

“At Gillette we understand that the journey towards precision is long, and often overlooked in favor of the end result,” said Kurt Iverson, Communications Leader, Gillette North America. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”

The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years. Most recently, Gillette delivered on this promise with the launch of Gillette Fusion ProShield, a new blade cartridge that adds lubrication before and after the blades to shield against skin irritation when shaving. Gillette Fusion ProShield razors are available for mass purchase through Gillette Shave Club and other retail stores across Canada for a suggested retail price of $14.99. Four pack replacement cartridges are also be available for a suggested retail price of $23.97.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

Source: TORONTO–(BUSINESS WIRE(c) 2016 Business Wire, Inc.

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

bring-back-the-bees-box-hed-2016By Tim Nudd for AdWeek

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time.

“This is the first time in the brand’s history that we’ve taken ‘Buzz’ off the box,” said Emma Eriksson, director of Marketing for General Mills Canada. “One-third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide. With ongoing losses in bee populations being reported across Canada, we wanted to leverage our packaging to draw attention to this important cause and issue a call to action to Canadians to help plant 35 million wildflowers—one for every person in Canada.”

Read Full Article on AdWeek

Hudson’s Bay Hosts National Charity Shopping Event in Support of Boys and Girls Clubs of Canada

On Thursday, March 24, Hudson’s Bay invites customers to shop the latest spring styles while giving to a worthwhile cause.  Giving Day, an all-day charity shopping event, will take place in all 90 Hudson’s Bay stores across Canada and on

“Helping young Canadians boost their academic potential and achieve success is an immensely important cause that we are proud to support,” said Liz Rodbell, President, Hudson’s Bay.  “Last Giving Day, $170,000 was donated to Boys and Girls Clubs of Canada, which will help launch the HBC Summer Brain Gain program across the country.  We are thrilled to continue our partnership and the ongoing development of this program.”

For just $5, ticket holders will gain access to special in-store events and can enter-to-win a $5000 shopping spree. Proceeds from ticket sales will help fund Boys and Girls Clubs of Canada’s new national initiative – the HBC Summer Brain Gain program.

HBC Summer Brain Gain is a uniquely engaging summer learning program that helps school-age children and youth begin the school year with knowledge and confidence and aims to prevent learning loss and narrow the achievement gap between advantaged and disadvantaged students.

“This program will offer fun, summertime opportunities that motivate young people to learn through discovery and creative expression and help make their summer vacation a season of continued learning and development,” said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “We are excited to be creating great futures for Boys and Girls Club members through our partnership with Hudson’s Bay Company.”

Customers will enjoy a special discount of up to 20% on almost anything in-store when using their Hudson’s Bay MasterCard or Hudson’s Bay Credit Card.
Boys and Girls Clubs of Canada is a primary partner of Strength in Stripes, Hudson’s Bay’s charitable giving program that aims to improve the lives of Canadians by empowering people to Achieve, Thrive and Win—and Boys and Girls Clubs are proud to represent Achieve, with a focus on encouraging Canadians to overcome barriers through education, mentorship and community engagement.

Incorporated in 1670, Hudson’s Bay Company is North America’s oldest company. Hudson’s Bay stores have grown to become Canada’s most prominent department store, today operating 90 full-line locations, two outlet stores and It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.

Boys and Girls Clubs of Canada is dedicated to supporting and encouraging children and youth as they grow and develop. We are a national charity serving 95 member Clubs that provide services to 210,000 young people in 650 locations across Canada. Our trained staff and volunteers listen to the opinions and ideas of children and youth, applaud their accomplishments, lend support during their struggles and provide ways for them to explore their interests and talents. With this encouragement, young people develop the confidence and sense of belonging that helps them succeed in school, form positive relationships and mature into responsible, caring adults. For 115 years, we have welcomed children, youth and their families into Clubs that reflect the diversity of Canada in small and large cities, and rural and Aboriginal communities. Visit and follow us at and

TORONTO, March 21, 2016 /CNW/ –

More than 670 auto dealers across Canada ask for customers’ help to end distracted driving

against_distracted_drivingCustomers walking through the doors of their neighborhood auto dealership over the next month may be asked to do more than check out the latest vehicle models. They will also be encouraged to take a pledge against distracted driving – a dangerous and growing trend that is responsible for 4 million vehicle collisions a year in North America.

Today marks the official start of the 2016 Auto Dealers Against Distracted Driving Campaign across Canada, with 670 auto dealerships currently registered nation-wide to participate. By lending their name to the cause, auto dealers are joining forces in their communities to say: we are not okay with distracted driving.

Throughout the month of March, customers who visit participating dealerships will be asked to make a personal pledge against the fatal behaviour and make a formal commitment to improve road safety by not driving distracted. Pledges from customers and dealership employees can also be submitted online at

“This is our second year participating in the campaign and we’re hoping to build off of the great response we saw from our customers last year; our Applewood Kia location in Surrey, BC, was among the top dealers in the country with 618 individual pledges collected over the course of campaign month,” says Linda Thomas, a campaign champion for Applewood Auto Group. “It’s important we engage directly with our customers because we believe that the act of physically signing your name will encourage a real behavioural change. We hope our campaign will encourage them to think twice before reaching for their phone while behind the wheel.”

LGM Financial Services Inc. instigated the campaign as a platform for Canadian dealers to step up against a growing industry issue; more importantly, to influence consumers directly through their automotive retail point-of-sale. As a collective force, dealers have the ability to bring more awareness to a form of impaired driving that puts their communities at risk – both drivers and pedestrians alike.

The campaign aims to educate drivers on the easy and simple solutions to resist the urge to drive distracted, such as pairing to blue tooth and securing potential distractions before starting a trip.

“A total of 433 dealerships registered for our inaugural campaign last year and today, we are already sitting at 670 dealers, which is approximately a 50% increase– and there’s potential for that number to grow since dealers can register right up until the end of March,” says Marc-Andre Lefebvre, vice president of sales for the Quebec region at LGM. “Measuring registered dealers is only one form of engagement; we are also aiming to surpass last year’s campaign pledge count of 3,000 and I’m confident we will do that.”
This campaign is generously supported by Sovereign General Insurance Company and The Co-operators.

This March, help keep roads safe across Canada by visiting a local participating dealership or by making an online pledge of support against distracted driving from home at Follow the national campaign on Twitter (@LGMCanada).

About LGM Financial Services Inc. -
Since 1998, LGM Financial Services Inc. has been a leader in Canada’s automotive industry by supplying branded warranty, insurance and finance products to distinguished automotive manufacturers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through quality products that are backed by an elite F&I sales training program and a comprehensive claims, service and support network. Read more at

VANCOUVER, March 1, 2016 /CNW/ –

Statistics all Canadian Cause Marketers Should Know


Ipsos Marketing 2015

95% of Canadians agree that companies supporting good causes is a good idea.

84% of Canadian claim they would switch brands to the one affiliated with a good cause if price and quality were similar.

Canadians prefer that companies support causes that are:

International (13%)
National (37%)
Local (50%)

Havas Worldwide Project Superbrand: 10 Truths Reshaping the Corporate World

Among Canadians,

72% want companies to fight injustice

80% want companies to improve the communities in which they operate

77% want companies to be transparent

84% want companies to improve the lives of its employees


2015 Cone Communications/Ebiquity Global CSR Study

19% of Canadian consumers believe companies have made a significant positive impact on social and environmental issues (vs. 27% global average).


In the past 12 months, Canadians report having:

Donated 70% (vs. 61% global average)

Volunteered 46% (vs. 40% global average)


89% believe companies could do a better job showing how CSR efforts are relevant to them.



• Goal is to eliminate plastic film from municipal land-fill
• New five-cent fee to be implemented to discourage single-use bags
• Reusable bags to be offered at a discount
Mississauga, ON., January 25, 2016 – Walmart Canada today announced that beginning Feb. 9, 2016, it will stop providing free plastic bags to customers in an effort to promote the use of reusable bags and ultimately eliminate plastic film from land-fill.

The initiative is the latest waste-elimination priority in Walmart’s ongoing commitment to achieve zero waste.  Walmart Canada’s walmart_reusable_bag12 waste programs — including cardboard, organics, metal and others —has resulted in the diversion of  72% of Walmart Canada’s waste from municipal land-fill sites.
Customers will be encouraged to use reusable bags, which will be sold at a discounted rate of 25 cents. Walmart will continue to offer plastic bags at a fee of five cents per bag to those customers who request them.

“We recognize we are asking our customers to change their shopping practices, but we strongly believe that removing plastic film from our waste stream is imperative to reaching our goal of zero waste and will encourage our customers to broaden their already existing waste-reduction efforts,” said Lee Tappenden, chief operations officer at Walmart Canada. “We know from our experience in other international markets that an incentive in the form of a fee to encourage customers to adopt reusable bags reduces single-use plastic bags by more than 50%. Similar programs here in Canada have reported comparable successes.”

In addition to offering reusable bags and implementing a plastic bag fee, Walmart will be improving its in-store recycling and collection programs. The company is working with suppliers to find new ways of removing plastic from its packaging processes. Partial proceeds from the five cent fee will be used to support plastic film recycling initiatives.

The distribution of plastic bags has been identified as a key environmental concern and has been called out by municipalities as a large contributor to land-fill waste. In addition, at the 2016 World Economic Forum it was estimated that plastic will outweigh fish in the world’s oceans by 2050 if efforts to reduce the use of plastic are not put in place.

“Recent internal research has identified that our customers feel we use too many plastic bags and that the reduction and elimination of plastic bags are the responsibility of both consumers and retailers,” said Tappenden. “While we recognize our ultimate goal of eliminating plastic film from our operations altogether won’t happen overnight, we believe our customers are open to supporting this goal by switching to reusable bags.”

The elimination of free, single-use plastic bags will roll out progressively across Walmart stores in Canada over the following months, beginning on Feb. 9 in British Columbia.

About Walmart Canada
Walmart Canada operates a growing chain of 397 stores nationwide serving more than 1.2 million customers each day. Walmart Canada’s flagship online store, is visited by 450,000 customers daily. With more than 95,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities. Additional information can be found at, and at


Retailer to provide basic home furnishings including mattresses and cookware

RUSS MARTIN DECEMBER 10, 2015 (Marketing Magazine)
The 25,000 refugees headed to Canada are set to get a little help from IKEA.

On Thursday the retailer announced its plans to support Syria’s refugees to Canada via a pledge of $180,000 worth of home furnishings. It has invited registered charities helping refugees settle in Canada to request donations through the initiative.

The donation will be spread evenly across the markets IKEA operates in to support the communities surrounding all 12 of its Canadian stores.

According to the company, the donation includes items selected to help refugees meet their basic home furnishing needs as they start their new lives in Canada. Items include cookware, appliances, bed frames, mattresses, linens, dining room tables and chairs, and children’s toys and books.

Read Full Article

Mark Wahlberg joins CIBC in announcing $6 million raised for kids’ charities on CIBC Miracle Day

Actor and youth advocate @mark_wahlberg announces on Twitter that CIBC Miracle Day raised $6 million in support of kids-in-need. (PRNewsFoto/CIBC)

Actor and youth advocate @mark_wahlberg announces on Twitter that CIBC Miracle Day raised $6 million in support of kids-in-need. (PRNewsFoto/CIBC)

Actor and youth mentor Mark Wahlberg joined CIBC (CM: TSX) (CM: NYSE) today taking to Twitter to announce that on its 31st anniversary, CIBC Miracle Day raised $6 million in support of children’s charities around the globe. On the first Wednesday of every December, CIBC traders and advisors donate their trading fees and commissions to make miracles happen for kids-in-need.

Events were held on CIBC trading floors and offices in TorontoNew YorkVancouverCalgaryMontrealLondon and Hong Kong. From Rachel McAdams to Michael IrvinJohn Salley and John Starks, celebrities and sports stars alike joined traders to make client calls, participate in cheque donations and most importantly meet with kids, taking the time to brighten their day.

“The $6 million raised this year will go a very long way in improving the lives of children in our communities,” says Harry Culham, Senior Executive Vice-President and Group Head Capital Markets, and Chair of the CIBC Children’s Foundation. “It is the tremendous dedication and generosity of our clients, employees and celebrities in supporting hundreds of charities that helps kids rise above and reach their full potential.”

“What started over 30 years ago with a handful of CIBC Wood Gundy advisors sharing a vision that every child should experience the joy of the holiday season has grown into a tradition and legacy we are all very proud of,” says Steve Geist, Senior Executive Vice-President and Group Head, Wealth Management. “Since 1984, CIBC Miracle Day has raised nearly $234 million to help transform the lives of kids who need it most in communities across the globe and this year in Canada alone more than 550 charities will benefit.”

Join the #CIBCMiracleDay conversation on Twitter @CIBC and Facebook ( or follow on Instagram @CIBCNow.

About CIBC

CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. CIBC and our employees are committed to the social and economic development of our communities, with a focus on Kids, Cures and Community. In 2014, CIBC supported over 420 communities across Canada, contributing more than $42 million to 1,780 charitable and non-profit initiatives, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC Children’s Foundation and United Way. You can find other news releases and information about CIBC on our corporate website at

About CIBC Miracle Day

CIBC Miracle Day is the annual flagship fundraising event for the CIBC Children’s Foundation. On CIBC Miracle Day, CIBC’s Capital Markets employees and CIBC Wood Gundy Investment Advisors donate their fees and commissions to organizations that support kids in our communities. Through the efforts of employees and clients $5.5 million was raised in 2014, for a total of nearly $80 milliondonated to hundreds of children’s charities across Canada since 1984. To learn more, visit

TORONTONEW YORKLONDONDec. 10, 2015 /PRNewswire/ –


Transparency and incentives are key to improving checkout donation programs

CHRIS POWELL DECEMBER 07, 2015 – Marketing Magazine

Long a useful spot for prompting impulse purchases like a Kitkat and the latest issue of National Enquirer (or maybe that’s just me), the grocery checkout has also become a key component of in-store fundraising.

Many trips to the grocery store now end with customers being asked by a cashier if they’d like to round up their grocery bill to the nearest dollar to support this charity or that one, or perhaps receive an icon (paper balloons are popular) to write their name on and stick to the wall to show they’ve made a charitable donation.

And if customers don’t find those tactics appealing, they could always just drop some spare change into the marked donation box sitting beside the cash register.

Read Full Article