McDonald’s newest Happy Meal toy is a step counter

Here’s a Happy Meal toy that both kids and parents can get excited about…a step counter.

McDonald’s Canada is looking to get kids active with the release of its latest Happy Meal toy.

On Tuesday the quick-service restaurant introduced the “Step-It,” a new activity tracker wristband created by McDonald’s that will be packaged with the chain’s Happy Meals for the next four weeks.

Source: McDonald’s newest Happy Meal toy is a step counter

The Prescription for Cynicism is Fairness and Authenticity

A new study by National Public Relations found that Canadians are cynical when it comes to government and business…but are looking for a way out.

More than ever, Canadians are guided by their own set of values when making decisions. To understand not only which values are important to Canadians, but why they’re important, we applied our Belief Based Behaviour research, a unique application of digital ethnographic analysis.  The study serves as a canary in a coal mine to help organizations understand how values influence perceptions. What we discovered is deep cynicism prompting consumer reluctance to trust leaders or brands.

Source: The Prescription for Cynicism is Fairness and Authenticity |

Cadillac Fairview pledges to do good

As part of its back-to-school focus, Cadillac Fairview tries to remind young Canadians of big-picture issues. Look for the #WhoWillYouBe hashtag related to this effort.

Cadillac Fairview is placing visibility around its support for international charity WE through a new campaign aimed at inspiring Canadian youth about the importance of life’s bare necessities.

The “We Stand with WE” campaign launched this week at Cadillac Fairview malls through interactive selfie stations, digital walls where visitors can take a pledge to support the organization’s five pillars – education, health, hunger, nature and shelter – and share the pledge across social channels. The walls also provide information about WE and the issues children face around the world.

Source: Cadillac Fairview pledges to do good

Home Depot reverses homelessness

homedepot-623x350The Home Depot has a new ad that shares the backstory of a homeless youth in support of the company’s Orange Door initiative.

Fighting homelessness, particularly youth homelessness, through the Orange Door Project has been a major CSR platform for Home Depot in recent years, although one that has not seen a great deal of above-the-line advertising support. The retailer has utilized more in-store methods and community partnerships to drive its work.

Earlier this year, Home Depot was also a founding partner on HireUp, a job board for homeless youth created by Impakt – a social responsibility agency that has previously worked with Home Depot on Orange Door initiatives – and Workopolis.

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Iogo gets kids to eat their vegetables

Fruits and veggies are becoming a cause in and of themselves. This new product line and rebranding by Iögo Nano is just one in a long line of initiatives focused on making fruits and veggies “cool” to eat and targeted at kids and youth.

Launching this month, Iögo Nano is hoping to bring more healthy choices and fun to the yogurt aisle by introducing a line of flavours that mix fruit with vegetables.

Banana and squash, blueberry and beet, as well as peach and carrot will be available in the traditional cup format, with apple-cherry and beet in portable, drinkable pouches.

Simon Small, VP of marketing at Iögo parent company Ultima Foods, says the new flavours are a way to capitalize on trends around more healthy ingredients, which fit in with Nano’s existing reputation among parents for making those ingredients more fun for kids.

Source: Iogo gets kids to eat their vegetables

Dairy Queen® Fans across Canada come together on August 11

This 32-year partnership has raised over $115 million for CMN hospitals across Canada. An iconic and impressive campaign!

Dairy Queen® Canada is once again giving Canadians a reason to treat themselves for a good cause. August 11 marks the 14th annual Miracle Treat Day at participating DQ locations across Canada. On this day, net proceeds from every Blizzard® Treat sold will be donated to Children’s Miracle Network member hospitals across Canada.”Year after year, we are inspired by the number of Dairy Queen fans who show up on Miracle Treat Day to enjoy a Blizzard in support of local children’s hospitals,” said Candida Ness, Senior Director of Marketing, Dairy Queen Canada. “Throughout our 32-year partnership, we’ve learned that the perfect recipe for a successful Miracle Treat Day is our fans plus the unwavering dedication of our franchisees who support and fundraise for sick children and their families on Miracle Treat Day and throughout the year.”

Source: Dairy Queen® Fans across Canada come together on August 11

The Aviva Community Fund Partners with CanadaHelps to Increase Impact on Charitable Funding

The Aviva Community Fund (“ACF”) is pleased to announce a new partnership with a known leader and innovator in the charitable sector, CanadaHelps. Now in its eighth year, ACF is Canada’s longest running online funding competition. CanadaHelps provides effective and affordable online technology to both donors and charities to promote charitable giving across Canada. Through CanadaHelps’ extensive network, ACF will increase its ability to reach Canadian charities of all sizes that are in need of funding.For the first time ever, in addition to receiving funding from ACF, this year’s ACF Grand Prize Winners will receive free services from CanadaHelps. The 2016 ACF competition is currently open for registration, giving people plenty of time to prepare their ideas for submission beginning September 19. Voting begins October 11. Finalists are announced November 7, with winners announced December 6.

Source: The Aviva Community Fund Partners with CanadaHelps to Increase Impact on Charitable Funding

The Body Shop Turns to Tinder for Cause Marketing

Look out, Canadians, monkeys and cause marketing are coming to Tinder!

When it came to informing consumers about its Bio-Bridges program, The Body Shop turned to an unlikely avenue: Tinder. Now, users of the dating app in Canada may stumble upon Reggie, a Red Shanked Douc monkey from Vietnam looking for love, with a profile detailing information about the Bio-Bridges program and its goal to restore rainforest and create wildlife corridors so endangered animals can meet and mate. The digital activation is just part of the Help Reggie Find Love campaign, which includes a one-for-one component. Now, consumers can head to The Body Shop store or website until the end of September and each purchase will trigger the restoration of one square meter of rainforest.

Source: The Body Shop Turns to Tinder for Cause Marketing — Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

Warby Parker opens up shop in Canada » strategy

Social good company Warby Parker marks its first international retail location in Toronto. Some frames available only to Canadian customers.

Eyewear brand Warby Parker is officially opening up shop in Canada, with a new downtown Toronto location marking its first international retail store.The new shop, opening to the public Aug. 6, is located on the city’s trendy Queen St. West. The brand, which has offices in New York and Nashville, launched its Canadian website in 2012, but didn’t have a retail presence here until now. It currently has more than 30 retail locations across the U.S. and more than 800 employees.

Source: Warby Parker opens up shop in Canada » strategy

U CAN initiative helps make ice cream and sustainability a delicious combination

Interesting initiative from Unilever Canada – U CAN empowers consumers to feel good about their purchase decisions by sharing the social responsibility efforts behind favorite products.

Unilever’s Jonathan Affleck will be speaking at Companies & Causes Canada in November – don’t miss it!

The next time you reach for your favourite ice cream bar, you could be making a choice to support sustainability efforts globally.Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever’s Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world.

Source: U CAN initiative helps make ice cream and sustainability a delicious combination