TELUS commits $10 million for COVID-19 response

Donation from the TELUS Friendly Future Foundation addresses public healthcare crisis and supports community needs.

Vancouver – In response to the COVID-19 pandemic, our TELUS Friendly Future Foundation has announced a $10 million commitment to help urgently support and enhance public healthcare capacity and community response across Canada. This new funding will go toward purchasing new medical technology and equipment, such as ventilators, as well as increased support for food security, outreach to isolated seniors, virtual education programs, and mental health initiatives. Today’s announcement builds on the considerable efforts currently underway by our TELUS team in respect of providing telemedicine and virtual healthcare solutions for Canadians, including home health monitoring and access to one-on-one video consultations with a licensed doctor at no cost on their smartphone and from the comfort and safety of their own home. These efforts will ensure that the full force of our 2020 impact is concentrated on one singular focus of increasing our collective ability to respond to the COVID-19 public health crisis.

“During this unprecedented time of crisis, and reflecting our world-leading philanthropy and volunteerism in helping our fellow citizens, we are taking responsibility to ensure our communities are fully supported. Our $10 million commitment will enable swift funding solutions where they are needed most,” said Darren Entwistle, President and CEO. “Whether providing frontline healthcare workers and vulnerable populations with supplies and technology that will keep them safe, or supporting those who are isolated and at risk during this time with virtual healthcare and mental wellness support, we will do whatever is required to help our citizens and save lives. The TELUS family is here for you: we will stand with our communities through the full duration of the COVID-19 crisis and well beyond, as we have always done. Please, be safe and stay connected, virtually, to your friends, family and those who need our support.”

For the latest information about TELUS’ support during the crisis, visit


TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications and information technology company with $14.7 billion in annual revenue and 15.2 million customer connections spanning wireless, data, IP, voice, television, entertainment, video and security. We leverage our global-leading technology to enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. TELUS Health is Canada’s largest healthcare IT provider, and TELUS International delivers the most innovative business process solutions to some of the world’s most established brands.

Driven by our passionate social purpose to connect all Canadians for good, our deeply meaningful and enduring philosophy to give where we live has inspired our team members and retirees to contribute more than $700 million and 1.3 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world.

For more information about TELUS, please visit, follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

For more information, please contact:

Doug Self

TELUS Public Relations


Walmart Canada announces goal of 13 million meals to Fight Hunger. Spark Change. in 2019

  • Walmart to match funds donated, up to a maximum contribution of $820,000
  • All food and monetary donations raised stay local to support Food Banks Canada’s affiliate food banks and agencies from coast-to-coast.

MISSISSAUGA, ON, Feb. 14, 2019 – Everyone faces choices every day, but no family should have to choose between food and shelter or other necessities. Today, Walmart Canada launched its third annual Fight Hunger. Spark Change. national fundraising campaign calling on Canadians to join the fight against hunger. Running from February 14 – March 13, Walmart is setting out to raise enough funds to secure 13 million meals for Canadian families in need through Food Banks Canada and its network of more than 600 affiliated food banks. Together with customers, associates and vendors, the Fight Hunger. Spark Change, campaign has provided 20 million meals over the past two years.

“Walmart Canada is committed to supporting the fight against food insecurity in Canada and providing access to good, safe food in communities across the country,” said Lee Tappenden, president and CEO of Walmart Canada. “We share Food Banks Canada’s vision of a Canada where no one goes hungry and are proud to work alongside our vendors, customers and associates to make a concerted effort to help overcome food insecurity.”

More Information
Customers are invited to join in the fight against hunger with Walmart, its vendor partners and Food Banks Canada. Customers can participate in four ways:

Purchase participating products: For every purchase (in-store and online at of select products, participating brands will donate a portion of the proceeds to Food Banks Canada, up to a maximum of $1.35 million. Partners include: Canada Bread, Catelli Foods, ConAgra, Dare, Ferrero Canada, Hershey, Lassonde, Maple Leaf Foods, French’s, Mondelez, Nestle Waters, Old Dutch Foods, Smuckers, Starbucks and Unilever.

Donate at the register: Customers will also be offered the opportunity to round up their purchase at the register to the nearest dollar. Funds donated will be matched by Walmart Canada, up to a maximum of $820,000. All funds stay local – donations made in store by customers and matching support from Walmart Canada will support local food banks.

Donate online at Customers can add $1, $2 or $5 donation to their online shopping cart.

Drop off food donations: Walmart stores will be accepting non-perishable food donations for local food banks. A donation bin can be found at the front of each store.

Walmart is also donating $100,000 to Food Banks Canada’s retail food program. Walmart stores are paired with local community food banks to provide safe, quality food, including fresh, frozen, and non-perishable foods, and consumer goods. In addition, the company is also donating $80,000 to support Food Banks Canada’s National Food Sharing System, which helps to move approximately 10 million pounds of food annually.

“With the use of food banks stubbornly persistent across Canada it is now more important than ever to offer support to those who need it most, ensuring they get what they need to feed themselves and their families,” said Chris Hatch, Chief Executive Officer of Food Banks Canada. “Walmart Canada has continued to champion for hunger relief through their support with this campaign and their encouragement of Canadians to donate to local food banks.”

Walmart supports local food banks and hunger relief for Canadians
Today’s Fight Hunger. Spark Change. campaign announcement builds on Walmart’s continued effort to providing support for hunger relief in Canada. Walmart has a global commitment to providing meals to those in need. Walmart and the Walmart Foundation are working to address food waste and food insecurity by supporting the work of the food bank network across Canada.

Since 2011, Walmart stores have donated more than 16 million pounds of food and $10.5 million to food banks across the country. Walmart stores pair with a local food bank and ensure good food is donated to those who need it most. Walmart Canada and the Walmart Foundation also support the efforts of the food bank network to help food banks keep food fresh and safe during transport and distribute it to those in the community who need it most. Ina addition, the Walmart Foundation has invested nearly $6 million to build capacity among Food Banks Canada affiliate food banks, meaning more trucks, more refrigerators and more people to get food from all sources to those who need it most. These grants from the Walmart Foundation are the first step in a multi-year, multi-million-dollar commitment to strengthen food security in Canada.

About Walmart Canada
Walmart Canada operates a chain of 410 stores nationwide serving more than 1.2 million customers each day. Walmart Canada’s flagship online store,, is visited by 750,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $350 million to Canadian charities. Additional information can be found at, and at

About Food Banks Canada
Food Banks Canada supports a unique network of over 3,500 food-related organizations in every province and territory that assists more than 860,000 Canadians each month. Together this network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit for more information.

Canada Goose Launches New Social Entrepreneurship Program

First of its kind program showcases Inuit craftsmanship on global scale; donates 100% of Proceeds to Inuit Communities in Canada

PRNewswire/ – Canada Goose today announced the launch of its new social entrepreneurship project for Canada’s North — Project Atigi. The first of its kind in Canada, Project Atigi was born in the north, created by the north and for the north. Designed to celebrate Inuit craftsmanship – the original parka makers – the project features the global release of a one-of-a-kind collection hand-made by expert seamstresses.

Building on the company’s more than 10-year commitment to Canada’s North, Canada Goose commissioned 14 seamstresses representing nine communities across the four Inuit regions – Inuvialuit, Nunatsiavut, Nunavut, and Nunavik – to create bespoke parkas using their traditional skills and unique designs, and Canada Goose materials. The exclusive collection includes anoraks, parkas and traditional amauti-style jackets – for men, women and children – many adorned with artistic embellishments and crafted from patterns that have been passed down from generation to generation. All proceeds from the sale of the collection will go to Inuit Tapiriit Kanatami, the national representational organization that works to improve the health and wellbeing of Inuit in Canada through research, advocacy, public outreach and education.

“Canada Goose was built in the North and we have a responsibility to be a meaningful part of the community that we call home. For more than 10 years, Arctic stewardship has been woven into the fabric of our business and Project Atigi is our way of leveraging our entrepreneurial success to expand theirs,” said Dani Reiss, President & CEO, Canada Goose.

This initiative continues the company’s long-standing commitment to supporting the North. For more than 10 years, through its Resource Centre Program, Canada Goose has donated more than two million metres of materials to northern communities across the Arctic. Project Atigi was inspired by this commitment and the relationships the brand has cultivated in the North – two of the seamstresses featured in Project Atigi helped inspire the Resource Centre Program.

Starting early February, the Project Atigi collection will be showcased in Canada Goose stores around the world and available for purchase on

About Canada Goose Inc.

Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world’s leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic, to the streets of New York, London, Milan, Paris, and Tokyo, people are proud to wear Canada Goose products. Employing more than 3,400 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International. Visit for more information.

Thanks a billion Canada! Total Bell Let’s Talk Day messages of support reach 1,013,915,275, Bell’s funding for Canadian mental health now at $100,695,763.75

  • Led by the Friends of Bell Let’s Talk, Canadians everywhere and people worldwide took the biggest mental health conversation anywhere to new heights
  • Talk, text and social media interactions yesterday reached 145,442,699 – social media engagement on Twitter, Facebook, Instagram and Snapchat grew to 27,477,153, up 13% ; #BellLetsTalk the top Twitter trend in Canada and worldwide
  • Record social engagement driven by the Bell Let’s Talk Day 2019 video featuring Alessia Cara, Anderson Cooper, Ellen DeGeneres, Lisa LaFlamme and Seth Rogen plus Howie Mandel and other members of the Bell Let’s Talk team
  • Bell donations of 5 cents per interaction means another $7,272,134.95 for mental health programs, bringing Bell’s total funding commitment to $100,695,763.75

It was another Bell Let’s Talk Day for the record books as people throughout Canada and beyond talked, texted and engaged across social media in the mental health conversation –145,442,699 messages of support that increased total Bell Let’s Talk Day interactions since our first annual event in 2011 to 1,013,915,275.

With Bell donating 5 cents to Canadian mental health programs for each interaction, funding grew by another $7,272,134.95. Total Bell Let’s Talk funding now stands at $100,695,763.75, which includes Bell’s original $50 million donation to launch the initiative.

“What a remarkable day for mental health! Thank you everyone for embracing those who struggle with mental illness, for helping to change attitudes and fight the stigma, and for helping drive Bell’s donations to mental health by making your voice heard,” said Mary Deacon, Chair of Bell Let’s Talk. “Not only did we achieve significant new milestones in participation and Bell funding, Canada’s leadership in growing the mental health conversation is clearly capturing the attention of the world.”

Between midnight in Newfoundland and Labrador and midnight in British Columbia, there were 145,442,699 eligible Bell Let’s Talk interactions, an increase of more than 5% over last year. Eligible interactions include Bell mobile calls, long-distance calls and texts, as well as tweets, retweets, filters, frames and video views on Twitter, Facebook, Instagram and Snapchat, all at no charge to participants beyond what they would normally pay their provider for phone or online access.

Social media leads the way
Social media engagement on Bell Let’s Talk Day was up significantly to 27,477,153 interactions, an increase of 13% over 2018. Viewings of the official Bell Let’s Talk video on social media were also up approximately 50% compared to Bell Let’s Talk Day last year.

This year’s English-language video featured Alessia Cara, Anderson Cooper, Ellen DeGeneres, Lisa LaFlamme and Seth Rogen with Bell Let’s Talk team members Mike Babcock, Manon Charbonneau, Denni Clement, David K. Henry, Chris Johnson, Queena Lau, Howie Mandel and Souad Saidj. The French-language video featured Adib Alkhalidey, Luc Bellemare, Sophie Cadieux, Guy Carbonneau, Véronique Cloutier, Gilbert Delorme, Jonathan Drouin, François Gagnon, Julien Lacroix, Marie-Mai, Herby Moreau and Alexandre Taillefer with the Bell Let’s Talk team of Étienne Boulay, Marie-Soleil Dion, Patricia Lemoine, Michel Mpambara and Stefie Shock.

Prominent influencers grow the conversation
Helping drive engagement were tweets from prominent leaders including Prime Minister Justin Trudeau, Governor General Julie Payette, and the Royal Family with a tweet from the Duke and Duchess of Cambridge Will and Kate and the Duke and Duchess of Sussex Harry and Meghan.

They were joined by political leaders from every party – federal, provincial and territorial – mayors and councillors, sports teams, associations and athletes, government departments, the Canadian Armed Forces and Royal Canadian Mounted Police, major Canadian corporations, healthcare leaders, unions, students and educators, and entertainers and celebrities from around the world. Please visit to see highlights.

“As a Friend of Bell Let’s Talk, I am so happy to be part of the campaign and see first hand the support and engagement of so many people in moving the mental health conversation forward,” said Daniel Limoges, who delivers mental health training at Université de Sherbrooke and shared his story of depression and anxiety in this year’s Bell Let’s Talk Day campaign. “From my own experience, I know how important it is to talk about the reality of mental illness so that others will have the courage to get the help and support they need. On behalf of all the Friends of Bell Let’s Talk, I encourage everyone to keep talking – because I can tell you, it helps.”

The 2019 Bell Let’s Talk team
Bell Let’s Talk spokespeople, ambassadors and Friends joined Canadians across the country yesterday, increasing awareness and support for Canadian mental health by hosting events, visiting students and young people, performing concerts and talking to media.

We offer heartfelt thanks to Bell Let’s Talk spokespeople Michael Landsberg, Howie Mandel, Mary Walsh, Stefie Shock, Michel Mpambara, Marie-Soleil Dion and Étienne Boulay, and community ambassadors pro golfer Andrew Jensen, comedian Kevin Breel, CFL veteran Shea Emry, Toronto Maple Leafs head coach Mike Babcock, singer-songwriter Séan McCann, veteran Bruno Guévremont, actress Jessica Holmes, musician Florence K and actress Veronique Bannon, for sharing their personal stories and encouraging all Canadians to get engaged and talk about mental health.

New funding projects announced for Bell Let’s Talk Day
In the lead up to Bell Let’s Talk Day 2019 we announced funding for several new mental health projects:

  • A joint $1 million donation with the Manitoba Government to expand mental health services for children, youth and families in Manitoba through Strongest Families Institute, a Bell Let’s Talk partner that also serves the Atlantic provinces
  • A $500,000 donation to the Centre for Research and Intervention on Suicide, Ethical Issues and End-of-Life Practices (CRISE) at the Université du Québec à Montréal (UQAM) to support suicide prevention research
  • A $500,000 partnership with the Ottawa Senators Foundation and the Danbe Foundation for the creation of the Youth Services Hub at Youth Services Bureau for homeless youth in Ottawa
  • A $300,000 donation to CHEO to support the Choice and Partnership Approach (CAPA) program to help reduce wait times and improve access to mental health care
  • A $300,000 donation to 3 Montréal organizations delivering mental health services to homeless people through the Programme de réaffiliation en itinérance et santé mentale (PRISM)
  • A $200,000 partnership with the City of Winnipeg to support Bear Clan Patrol to expand mental health outreach to vulnerable people in Winnipeg

The Bell Let’s Talk Community Fund
The Bell Let’s Talk Community Fund, which supports local mental health programs throughout Canada, is open for applications. Registered charities are invited to apply for a grant up to $25,000. Since 2011, the Bell Let’s Talk Community Fund has supported more than 500 local and grassroots mental health organizations in every region of the country.

The 2019 application period is open until March 15 and all 2019 Community Fund grants will be disbursed before December 31, 2019. To apply for funding, please visit

Watch Bell Media specials about mental health
In Their Own Words: A Bell Let’s Talk Day Special, hosted by CTV Your Morning’s Anne-Marie Mediwake and featuring stories from Canadians living with mental illness, aired in prime time last night on CTV and CTV 2 and is now available on, the CTV app and YouTube, as well as on Crave, where viewers can also watch previous Bell Let’s Talk Day specials.

Olympic medalist Sylvie Fréchette and comedian Félix-Antoine Tremblay hosted Quand la maladie mentale s’invite, a documentary about Québec making a difference in mental health. Aired last night on RDS, Canal Vie, Z and Canal D, the special is now available to stream on,, Canal Vie, Z and Canal D.

About Bell Let’s Talk
The Bell Let’s Talk mental health initiative is based on 4 action pillars: anti-stigma, care and access, research, and workplace leadership. Bell Let’s Talk was launched in September 2010 as a 5-year program with a $50 million initial donation from Bell and a commitment to grow its funding based on the engagement of Canadians on Bell Let’s Talk Day.

In 2015, Bell announced it would extend the Bell Let’s Talk initiative a further 5 years and commit to at least $100 million in funding for Canadian mental health. With a new grand total of $100,695,763.75 following Bell Let’s Talk Day 2019, we’ve already surpassed our objective!

To learn more about Bell Let’s Talk, please visit

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

General Mills drinkable yogurt brand Yop is telling the stories of the next generation in its latest national campaign.

The “For the Better” campaign, which includes a series of four co-branded videos in French and English, was created by agency Cossette and Vice Media’s Montreal office.

The two-part campaign includes an integrated brand content piece called “Game-Changers,” which shows a close relationship between 11-year-old Josiah and his father, as well as a mini-documentary series which highlights youth like Evelyn Sifton, a 23-year-old transgender cyclist and LGBTQ activist, Sarah Fournier, a 22-year-old special education teacher and boxer, and Jerimy Rivera, a 24-year-old  Montreal-based ballet dancer.

Read full article on Strategy Online

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Each year, Jays Care Foundation, the charitable arm of the Toronto Blue Jays, helps approximately 65,000 children within marginalized communities across the country through baseball programming.

However, Jays Care supporters aren’t necessarily aware of the charity’s national scope, says Ben Sibley, digital marketing specialist at Jays Care Foundation. He says that past marketing efforts have been tied more directly to its individual programs, such as Rookie League, Challenger Baseball, Home Run Scholars, Girls At Bat and James Bay Girls At Bat.

“The challenge is that there’s a lot of different messages going out,” he says. “As the charitable arm of Canada’s only MLB team, we deal with all of those different groups. The challenge for us was to come up with one consistent and cohesive message that could tie all that together.”

Read full article on Strategy Online


Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

The bears are back in Kraft Peanut Butter’s latest “Stick Together” campaign, signaling the evolution of the brand’s use of technology in its marketing strategy.

Developed by agency Rethink, the campaign shows a father sending his son away to summer camp. Despite their distance, they manage to maintain a connection through their matching, wirelessly connected Kraft teddy bears, which light up when the other being hugged.

Read Full Article on StrategyOnline

Honey Nut Cheerios tells a story about bees

A lot of brands have been focusing on storytelling in their marketing, but General Mills is taking that idea in a new direction for this year’s “Bring Back The Bees” campaign for Honey Nut Cheerios.

Paulette Bourgeois, a Canadian children’s author best known for creating the Franklin the Turtle book series, worked with General Mills to create Bella and Jack Bring Back The Bees. The illustrated story tells the story of two children who learn about the world’s declining bee population and the things they can do to help – the mission at the core of the “Bring Back The Bees” campaign for the last three years.

General Mills will be distributing 100,000 copies of the book for free through Indigo, Chapters and Coles bookstores.

Read full article on Strategy Online

Belairdirect Announces $1.5 Million Donation to Breakfast Club of Canada

Partnership involves a $1.5-million contribution over three years to support Canadian school breakfast programs

TORONTO, March 26, 2018 /CNW/ – belairdirect is proud to announce a new partnership with Breakfast Club of Canada and a donation of $1.5 million over the next three years. With this contribution, Breakfast Club of Canada will open new breakfast programs in three Canadian schools in areas of greatest need. In addition, this contribution will help support existing programs across all of Canada supporting Breakfast Club of Canada’s mission. belairdirect will also assist the Club with an applied research initiative on food insecurity in children caused by child poverty, in order to raise awareness and educate Canadians on this issue that affects far too many of Canada’s youth.

Confronted with the surprising statistic that one in five Canadian children lives in poverty, belairdirect is acting decisively in an effort to help Breakfast Club of Canada close the gap that far too many families are slipping through. With 60 per cent of learning happening in the morning, students who arrive at school hungry are at a disadvantage. On average, students who miss breakfast lose about 132 minutes of learning time each day, which over the course of a school year equates to four months.

“belairdirect’s dedication to reducing the number of children going to school hungry and commitment to student success, shows again that a reputable national company such as belairdirect can help reverse the tide. We are very excited to have this new, like-minded partner to ensure more children have access to a healthy breakfast before class. We thank belairdirect for their investment in the lives of children and youth across the country,” said Daniel Germain, Founding President, Breakfast Club of Canada.

“The well-being of children is essential to the development of our society. The fact that nearly 1.2 million children do not receive adequate food and oftentimes go without food altogether is disheartening,” says Anne Fortin, Senior Vice President, Direct Distribution, belairdirect. “It is more than just breakfast. In partnership with Breakfast Club of Canada, we are looking to make a concrete difference in the lives of children by providing them with the fuel to succeed academically, as well as improve overall self-esteem.”

Students attending breakfast programs have shown improvement in skills like independent work, initiative, conflict resolution, and class participation. Breakfast is brain food, and a balanced meal in the morning helps with behaviour and concentration as well as social skills. The impact Breakfast Club of Canada programs have on Canadian children goes beyond fulfilling the immediate need of a healthy meal, but rather helps build confidence and enables them to reach their full potential.

About the Breakfast Club of Canada
For 23 years, Breakfast Club of Canada has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club’s approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Now active across Canada, the Breakfast Club helps feed more than 200,000 Canadian children in 1,600 schools across the country. For more information visit

About belairdirect
Founded in Quebec in 1955, belairdirect provides car and home insurance products directly to consumers. It currently employs more than 1,600 people. The company offers a simple but complete solution, allowing customers to communicate with an agent by phone or online. belairdirect was the first property and casualty insurer in North America to sell car insurance products online (, attesting to the company’s innovative character. belairdirect is a subsidiary of Intact Financial Corporation, the largest provider of property and casualty insurance in Canada and a leading provider of specialty insurance in North America (TSX : IFC – For more information, please visit or follow belairdirect on Facebook, Instagram and Twitter.

Purdys ‘Clean Water Project’ Set to Change Even More Lives This Year

2nd annual chocolate bar fundraiser makes clean drinking water possible for thousands in rural cocoa-growing communities

The Clean Water Project bar - milk chocolate and salted butter toffee (CNW Group/Purdys Chocolatier)VANCOUVER, March 26, 2018 /CNW/ – After a successful inaugural year in 2017, Canada’s chocolatier has amped up their fundraising goal for their 2nd annual Clean Water Project. This year, the goal is to raise enough funds to purchase 50 life-changing water filtration devices for their cocoa co-ops in Ivory Coast through the sale of a special chocolate bar. The Clean Water Project, in partnership with the Cocoa Horizons Foundation, funds the purchase of LifeStraw Community water filters and associated hygiene and educational programs for rural communities with limited or no access to clean drinking water. Retailing at $6 each, the 85 g milk chocolate and salted butter toffee bar is available across Canada and online starting March 26, 2018. $2 from every bar purchased helps make safe drinking water a reality for thousands of people (especially children) in cocoa communities throughout Ivory Coast.

Purdys first launched the Clean Water Project in 2017 with the goal of raising enough funds to purchase 35 filters. After exceeding their initial target, the Purdys team was inspired by the enthusiasm and support shown by customers to increase this year’s goal to 50 filters. Typically, each LifeStraw Community filter can provide clean, safe drinking water for approximately 60 people for 3 years—which means clean water for thousands in need.

In October 2017, Purdys’ CEO Karen Flavelle travelled to Ivory Coast to participate in the official handover ceremonies for the 2017 water filters, which were distributed to primary schools and rural medical centres. Karen Flavelle, Purdys Chocolatier CEO:

“The impact these filters have is palpable. I heard story after story from teachers, doctors and community leaders about how something as basic as access to clean drinking water can completely change the lives of young children, especially girls, and the mothers that visit the rural clinics. Clean water is something we often take for granted. Supporting the cocoa partners and their communities in our supply chain is the just the right choice to make.”

Purdys uses only 100% sustainable cocoa.
Purdys launched their Sustainable Cocoa Program in 2014 to help support their farmer partners, cocoa co-ops and communities in West Africa and South America. By making chocolates using only 100% sustainable cocoa, Purdys directly supports education programs, infrastructure projects, community development initiatives, access to health care for rural communities and many more such initiatives through their partnership with the Cocoa Horizons Foundation.

“Thanks to partners such as Purdys, the Cocoa Horizons Foundation is able to drive solutions that address the challenges impacting cocoa communities” said David Imbert, General Manager, Cocoa Horizons Foundation. “Our partners are key to furthering sustainability in the supply chain. It is a journey that needs full participation from the entire industry, to help improve the livelihoods of cocoa farmers, their families and their communities”.

Clean Water Project Bar: Information & Availability

  • Milk Chocolate and Salted Butter Toffee, 85 g, $6
  • Launches March 26, 2018, until supplies last (est. Summer 2018)
  • In Purdys shops across Canada and online on March 26 at

About Purdys Chocolatier (
Purdys Chocolatier was founded in 1907 in Vancouver by Richard Carmon Purdy. With 80 shops across the country, Purdys is Canada’s go-to destination for innovative chocolate flavours and gifts. Purdys chocolates are made daily at their Vancouver Factory Kitchen, using only the freshest ingredients sourced from around the world. Every creation at Purdys uses 100% sustainable cocoa, ensuring their cocoa farmer partners and co-ops are supported by programs that improve their profits and the livelihoods of their families and communities. Bestsellers include Himalayan Pink Salt Caramels, Hedgehogs, Sweet Georgia Browns and English Toffee.

About the Cocoa Horizons Foundation (
The Cocoa Horizons Foundation is a non-profit organization established by Barry Callebaut in Zurich, Switzerland to scale impact and drive change in cocoa producing origins. It is supervised by the Swiss Federal Foundation Supervisory Authority. The Cocoa Horizons mission is to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity and community development. The Foundation is audited annually to verify its activities in Côte d’Ivoire and Ghana, maintain a transparent distribution of funds, and demonstrate compliance with Swiss federal regulations.