Blue Water Project

Blue Water Project: Royal Bank of Canada and nonprofits that protect watersheds and provide clean drinking water

The RBC Blue Water Project is their $50 million philanthropic commitment to hundreds of organizations throughout the world that are committed to protecting the earth’s most precious resource:  freshwater.  Each of the videos in RBC’s Blue Water series presents the story of a different member grant recipient. The video series won a Silver Cause Marketing Halo Award in 2011 in the video category.

Halo judges were captivated by the way in which RBC provided context for their $50 million grant through the use of this video series.  Showing each freshwater challenge in conjunction with an RBC-grant-funded solution made quite a wave.  Numbering each video by project number demonstrated that rising tides float all boats while maintaining a compelling storytelling focus.

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