SAVE THE DATE!
Companies & Causes Canada is returning to Toronto October 22, 2015
| Tuesday, October 28 | |
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7:30 am |
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Breakfast (Sponsored by Shoppers Drug Mart) |
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8:00 am |
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Welcome Manasi Kulkarni, VP, Health Marketing, Shoppers Drug Mart The Cause Manifesto Across Canada and around the world, more and more enterprises are striving to do well by doing good. Numerous case studies show that it’s an achievable, sustainable goal when businesses and their partners dedicate the necessary time, thought and resources. One of the foremost observers of this field kicks off our day with a guide to blending purpose with profit. David Hessekiel, President, Cause Marketing Forum |
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8:20 am |
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Everyone from activists to investors have closely followed Unilever since it announced an audacious goal of doubling the size of its business while decreasing its environmental footprint and increasing positive social impact. Hear about the successes and challenges the company behind Dove, Becel, Lipton and other mega-brands has experienced from its point man in Canada. John Coyne, VP, Legal & External Affairs, Unilever Canada |
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9:00 am |
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Special Interest Groups Enjoy vigorous discussions of common concerns with peers and the help of a subject matter expert. |
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10:00 am Break |
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10:15 am |
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Good Works! Working Smarter to Yield Business & Social Impact David Hessekiel, President, Cause Marketing Forum |
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10:25 am |
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Best-in-class programs linking company donations to consumer action yield tremendous business and social impacts. Poorly conceived efforts, on the other hand, can tarnish your brand and waste money. Locally, nationally, in stores and in cyberspace, TELUS has raised such campaigns to an art form and will share key lessons learned. Jill Schnarr, VP, Community Affairs, TELUS |
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10:55 am |
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Cause Promotion at Point of Sale What does it take to produce “at cash” consumer donation programs that generate brand love rather than Phillip Haid, Co-Founder and CEO, Public, Inc. Landon French, VP, Community Relations, Canadian Tire John Hartman, COO, Children’s Miracle Network Canada |
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11:30 am Your Choice of Breakout Sessions |
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How to measure ROI and social impact were the two issues of greatest interest to corporate citizenship program leaders in a survey we conducted this summer. A leader of one of the world’s most admired practices dedicated to those critical questions offers a real-world approach to tackling them. Sue Tobias, Principal, Mission Measurement Feel like you’ve a hit a wall trying to think up new ways to work with corporate partners? This dream team of cause marketing pros will share golden nuggets of inspiration to bring to your next brainstorm! Dee Diaz, VP of of Development & Marketing, War Child Canada Paul Estey, Co-Founder Chief Innovation Officer, Public, Inc. Megan Strand, Communications Director, Cause Marketing Forum Leading corporate citizens will share their thoughts on how social media can help advance social change. They’ll talk about what is working, what challenges exist and what the opportunities are in the social media space for engaging Canadians in signature corporate causes. Andrea Donlan, CEO, Manifest Communications Jeronimo De Miguel, VP, Branding & Creative, Manulife Financial Paulette Minard, Senior Manager, Community Affairs, Home Depot Andy Shibata, Vice President of Brand Marketing, RBC |
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12:30 pm |
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Lunch (Sponsored by Manulife) Seating at special interest tables Welcome Martha Hancock, AVP Philanthropy & Sponsorship, Branding & Communication, Manulife
What’s the best way to motivate young people to engage with your brand online and make social change IRL (in the real world)? DoSomething.org’s Aria Finger will share case studies that succeeded (and flopped) and discuss the secret sauce that enables her social team to stay one step ahead. Aria Finger, COO, DoSomething.org |
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1:45 pm Your Choice of Breakout Sessions |
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Getting Canadians to be more physically active or conserve electricity are two examples of corporate social marketing programs that have enhanced people’s lives and helped save the planet, while at the same time delivering results for both private and public sector partners. Get a primer on what many consider the next evolution of cause marketing and creating shared value, then get the inside scoop from Canadian practitioners. Angela Simo Brown, Head Social Change Strategy, Co-Founder Air Miles for Social Change, LoyaltyOne Kristin Jenkins, Vice President, Communications, Ontario Power Authority David Hughes, Senior Vice President, Strategic Partnerships and Branding, YMCA Canada
Is your corporate development team set up to succeed in this increasingly competitive field? Get a sense of what the best in the business are doing to build and strengthen corporate relationships and the mistakes ineffective players are making. Leave with an action plan for taking your corporate outreach to the next level. Angela Sarino, Senior Director, Sponsorship Marketing, CIBC Kyle Winters, Vice President, Corporate Partnerships, Heart and Stroke Foundation of Canada
Traditionally, the people, budgets and programs associated with sports and cause marketing were siloed off from one another, but increasingly those walls are breaking down. Learn to harness the power of blending the passions sports and cause generate from an all-star panel. Bart Given, Managing Director & Chief Innovator, TORQUE Strategies Michael Bartlett, Sr. Director Corporate Responsibility, Maple Leaf Sports & Entertainment Brian Collins, Manager, Corporate Sponsorship, Purolator, Inc. Karine Zanier – Director, Sponsorships at Sun Life Financial |
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2:45 pm Break |
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3:00 pm |
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Be the first to hear the results of the first in-depth study of Canadian consumer Barbara Brooks, Vice President, Marketing, Ipsos Reid |
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3:30 pm |
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The aspirations of new frameworks such as Blended Value, Shared Value, Mutual Benefit, Triple Bottom Line, Conscious Capitalism and others represent significant paradigm shifts in current business models. Many forward thinking companies are adjusting business practices and redefining success by adopting these progressive understandings in an effort to remain competitive. Yet despite the noble aspirations of these frameworks each of them are limited in achieving results. Why? Employees are not engaged. In this session Chris Jarvis explores how employee volunteering and giving programs are a natural solution. Chris Jarvis, Co-Founder and Senior Partner, Realized Worth |
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4:00 pm |
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Conceived in a Montreal dorm room in 2001, TerraCycle has grown from selling organic fertilizer made from “worm poop” packaged in used soda bottles to the world’s leader in the collection and re-use of non-recyclable, post-consumer waste. The social business is also the subject of a just-launched reality TV series! Don’t miss the amazing story of how this dynamic social enterprise has teamed up with more than 100 major brands and thousands of community groups to do well by doing good. Albe Zakes, Global VP of Communications, TerraCycle |
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4:30 pm |
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Closing Discussion |
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5:00 pm |
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Adjourn |
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Case Study: Global Purpose-Driven Management, The Unilever Experience
Kicksters, Snaps, SMS and Social Change: How to get Teens & the Millennial Generation to Both Pay Attention & Take Action.
Nonprofit Track – Talking the Language of Business 
attitudes towards corporate citizenship programs. Designed by Ipsos Reid and Companies & Causes Canada, it’s sure to be full of actionable insights for companies and causes alike. 
