2014 Conference Program Archive

SAVE THE DATE!

Companies & Causes Canada is returning to Toronto October 22, 2015

Click here to be added to our newsletter list and be among the first to learn about the 2015 Conference.

Tuesday, October 28

7:30 am

Breakfast (Sponsored by Shoppers Drug Mart) 

8:00 am

Welcome

Manasi Kulkarni, VP, Health Marketing, Shoppers Drug Mart

The Cause Manifestodavid_korea_circle

Across Canada and around the world, more and more enterprises are striving to do well by doing good. Numerous case studies show that it’s an achievable, sustainable goal when businesses and their partners dedicate the necessary time, thought and resources. One of the foremost observers of this field kicks off our day with a guide to blending purpose with profit.

David Hessekiel, President, Cause Marketing Forum

8:20 am

John-Coyne_circleCase Study: Global Purpose-Driven Management, The Unilever Experience

Everyone from activists to investors have closely followed Unilever since it announced an audacious goal of doubling the size of its business while decreasing its environmental footprint and increasing positive social impact. Hear about the successes and challenges the company behind Dove, Becel, Lipton and other mega-brands has experienced from its point man in Canada.

John Coyne, VP, Legal & External Affairs, Unilever Canada

9:00 am

Special Interest Groups

Enjoy vigorous discussions of common concerns with peers and the help of a subject matter expert.

10:00 am                                 Break

10:15 am

Good Works! Working Smarter to Yield Business & Social Impact

David Hessekiel, President, Cause Marketing Forum

10:25 am                                     

jill_schnarr_circleOptimizing Cause-Related Marketing

Best-in-class programs linking company donations to consumer action yield tremendous business and social impacts. Poorly conceived efforts, on the other hand, can tarnish your brand and waste money. Locally, nationally, in stores and in cyberspace, TELUS has raised such campaigns to an art form and will share key lessons learned.

Jill Schnarr, VP, Community Affairs, TELUS

10:55 am

Cause Promotion at Point of Sale

What does it take to produce “at cash” consumer donation programs that generate brand love rather than phil_landon_johnresentment?

Phillip Haid, Co-Founder and CEO, Public, Inc.

Landon French, VP, Community Relations, Canadian Tire

John Hartman, COO, Children’s Miracle Network Canada

11:30 am             Your Choice of Breakout Sessions 

sue_tobias_circle2Business Track – Straight Talk on Measuring Impact

How to measure ROI and social impact were the two issues of greatest interest to corporate citizenship program leaders in a survey we conducted this summer. A leader of one of the world’s most admired practices dedicated to those critical questions offers a real-world approach to tackling them.

Sue Tobias, Principal, Mission Measurement

dee_paul_meganNonprofit Track – 20 Ideas in 60 Minutes to Improve Your Corporate Relations

Feel like you’ve a hit a wall trying to think up new ways to work with corporate partners?   This dream team of cause marketing pros will share golden nuggets of inspiration to bring to your next brainstorm!

Dee Diaz, VP of of Development & Marketing, War Child Canada

Paul Estey, Co-Founder Chief Innovation Officer, Public, Inc.

Megan Strand, Communications Director, Cause Marketing Forum

andrea_panel_photosIntegration Track – Levering social media for social change 

Leading corporate citizens will share their thoughts on how social media can help advance social change. They’ll talk about what is working, what challenges exist and what the opportunities are in the social media space for engaging Canadians in signature corporate causes.

Andrea Donlan, CEO, Manifest Communications

Jeronimo De Miguel, VP, Branding & Creative, Manulife Financial

Paulette Minard, Senior Manager, Community Affairs, Home Depot

Andy Shibata, Vice President of Brand Marketing, RBC

12:30 pm

Lunch (Sponsored by Manulife) Seating at special interest tables 

Welcome

Martha Hancock, AVP Philanthropy & Sponsorship, Branding & Communication, Manulife

aria_finger_circleKicksters, Snaps, SMS and Social Change: How to get Teens & the Millennial Generation to Both Pay Attention & Take Action.

What’s the best way to motivate young people to engage with your brand online and make social change IRL (in the real world)? DoSomething.org’s Aria Finger will share case studies that succeeded (and flopped) and discuss the secret sauce that enables her social team to stay one step ahead.

Aria Finger, COO, DoSomething.org

1:45 pm            Your Choice of Breakout Sessions 

angela_panelBusiness Track – Driving Behavior Change to Achieve Private and Public Goals 

Getting Canadians to be more physically active or conserve electricity are two examples of corporate social marketing programs that have enhanced people’s lives and helped save the planet, while at the same time delivering results for both private and public sector partners.  Get a primer on what many consider the next evolution of cause marketing and creating shared value, then get the inside scoop from Canadian practitioners.

Angela Simo Brown, Head Social Change Strategy, Co-Founder Air Miles for Social Change, LoyaltyOne

Kristin Jenkins, Vice President, Communications, Ontario Power Authority

David Hughes, Senior Vice President, Strategic Partnerships and Branding, YMCA Canada

angela_kyleNonprofit Track – Talking the Language of Business

Is your corporate development team set up to succeed in this increasingly competitive field? Get a sense of what the best in the business are doing to build and strengthen corporate relationships and the mistakes ineffective players are making. Leave with an action plan for taking your corporate outreach to the next level.

Angela Sarino, Senior Director, Sponsorship Marketing, CIBC

Kyle Winters, Vice President, Corporate Partnerships, Heart and Stroke Foundation of Canada

bart_panel_photosIntegration Track – Integrating Sports and Cause Marketing

Traditionally, the people, budgets and programs associated with sports and cause marketing were siloed off from one another, but increasingly those walls are breaking down. Learn to harness the power of blending the passions sports and cause generate from an all-star panel.

Bart Given, Managing Director & Chief Innovator, TORQUE Strategies

Michael Bartlett, Sr. Director Corporate Responsibility, Maple Leaf Sports & Entertainment

Brian Collins, Manager, Corporate Sponsorship, Purolator, Inc.

Karine Zanier – Director, Sponsorships at Sun Life Financial

2:45 pm                                 Break

3:00 pm           

G_I_Reid_cmykGetting Into the Heads and Hearts of Canadian Consumers

Be the first to hear the results of the first in-depth study of Canadian consumer barbara_brooks_circleattitudes towards corporate citizenship programs. Designed by Ipsos Reid and Companies & Causes Canada, it’s sure to be full of actionable insights for companies and causes alike.

Barbara Brooks, Vice President, Marketing, Ipsos Reid

3:30 pm           

ChrisJarvis_circleThe Transformative Company: How Employee Engagement Drives CSR Initiatives

The aspirations of new frameworks such as Blended Value, Shared Value, Mutual Benefit, Triple Bottom Line, Conscious Capitalism and others represent significant paradigm shifts in current business models. Many forward thinking companies are adjusting business practices and redefining success by adopting these progressive understandings in an effort to remain competitive. Yet despite the noble aspirations of these frameworks each of them are limited in achieving results. Why? Employees are not engaged. In this session Chris Jarvis explores how employee volunteering and giving programs are a natural solution.

Chris Jarvis, Co-Founder and Senior Partner, Realized Worth

4:00 pm

AlbeZakes_circleTalking Trash About Social Entrepreneurship

Conceived in a Montreal dorm room in 2001, TerraCycle has grown from selling organic fertilizer made from “worm poop” packaged in used soda bottles to the world’s leader in the collection and re-use of non-recyclable, post-consumer waste. The social business is also the subject of a just-launched reality TV series! Don’t miss the amazing story of how this dynamic social enterprise has teamed up with more than 100 major brands and thousands of community groups to do well by doing good.

Albe Zakes, Global VP of Communications, TerraCycle

4:30 pm                             

Closing Discussion

5:00 pm                             

Adjourn