| Tuesday, October 10 | |
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9:00 am – Noon: Pre-Conference workshop for Nonprofits Only (Separate Fees Apply) |
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In this half-day session, sponsorship expert Chris Baylis will empower you to turn more of your proposals into sales. You’ll learn to leverage the latest sponsorship and corporate fundraising trends mean to drive greater success for your organization. Read full description here. |
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| Wednesday, October 11 | |
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8:00 am: Official Conference Kick-Off |
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Expand your circle of corporate citizenship colleagues by breaking bread together and engaging in an enjoyable ice breaker. Then get the lay of the land for our day together from event chair David Hessekiel. |
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8:30 am |
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An internationally recognized pioneer and leader in purpose and CSR, Carol Cone kicks off our conference with her take on doing well by doing good in 2017 and beyond. |
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8:45 am |
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Public CEO Philip Haid joins Carol Cone in a conversation about the concepts she has shared in the Canadian context and then we’ll open the floor for your questions. |
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9:00 am |
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The 11-year collaboration between Aveda Canada and WaterAid continues to thrive because the company and cause have built open communications and been committed to change. Aveda’s Raffaela Caruso and WaterAid’s Nefertiti Saleh trace the program’s history and offer valuable advice on building long-lasting alliances. |
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9:30 am |
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Get the latest insights into Canadian consumer attitudes towards corporate citizenship and cross-sector partnerships from Ipsos Marketing Vice President Jessica Avery. |
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10:00 am Break |
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10:30 am Your Choice of Breakout Sessions: |
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11:45 am Pre-Lunch Networking Break |
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Welcome from CIBC’s Steve Kuwahara, Market Vice-President, Public Sector and Not-for-Profit Group, Commercial Banking
Keynote Speaker: Paul Alofs, President & CEO, The Princess Margaret After 20 years as a successful corporate leader with Disney, HMV and BMG Music, Paul Alofs has spent the past 14 years strengthening revenue at The Princess Margaret Cancer Foundation. Under Paul’s leadership, the Foundation has raised $1.2 Billion in net fundraising revenue. He will offer you advice, insight and inspiration for building a more successful organization and satisfying career based on the concept of Passion Capital. |
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1:45 pm Your Choice of Breakout Sessions: |
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Pointed Conversations (Joint Track) Business and nonprofit leaders share crisp, concise presentations each focused on one critical insight in this exciting session. Presenters will include Airbnb Regional Director Aaron Zifkin , Seventh Generation Brand Manager Amanda D’Ortenzio and CIBC Managing Director Jamie Golombek . Taking Corporate Alliances to the Next Level (Nonprofit Track – Senior Level) Too many of our corporate alliances end up being short-term affairs. How can we better structure our efforts to create longer-term relationships that generate greater business and social returns? Tania Little will share a process that has yielded dramatic results for Food Banks Canada and help you identify ways to improve your organization’s corporate strategy. Pitch Perfect (Nonprofit Track – Intro Level) In this high-energy session led by Catalist’s Brittany Hill and Maureen Carlson, you’ll learn best practices for succinctly and effectively communicating what makes your organization attractive to corporate partners. Then you’ll watch three pre-selected nonprofits pitch a panel of experts which will critique their efforts. |
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3:00 pm Break |
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3:15 pm |
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CEO Perspective: Getting Buy-in at the Top
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3:40 pm |
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Turning Corporate Engagement on its Head |
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4:05 pm |
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Closing Panel: A look ahead Conference chair David Hessekiel is joined by Unilever’s John Coyne, PUBLIC Inc.’s Phil Haid, WE’s Erin Barton and Carol Cone in a look at what lies ahead for companies & causes at the intersection of purpose and profit in Canada. |
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4:30 pm Closing Remarks |
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4:45 pm – 5:30 pm |
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Debrief after a content-packed day with a beverage at this post-conference reception. Quite possibly the best time to compare notes and continue your networking experience! |
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| Thursday, October 12 | |
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8:00 am – 10:00 am: Corporate-Only Focus Group on Successful Charitable Partnerships |
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For Corporate Participants Only; Limited to 10 people This corporate-only breakfast session on charitable partnerships is an opportunity for leading corporate citizens to share, explore and learn best practices for working with the charitable sector. Key topics will include sourcing and evaluating potential charitable partners; creating terms of reference; engaging key audiences and exit strategies. Space is limited to 10 corporate participants. Contact Manifest’s Andrea Donlan to learn more and RSVP by September 15th. |
Sponsorship Decoded: From Galas to Community Events to Peer to Peer
Measuring Partnership Value (Corporate Track): Executives agree that measuring the value of a partnership is important, but how many of us are satisfied with how we do it? CIBC’s 
Developing New Corporate Relationships (Nonprofit Track – Intro Level): New or dissatisfied with your success in bringing on new corporate partners? Then don’t miss this master class on targeting, opening doors, developing dialogue and reaching win-win agreements with companies led by 
Embracing Employee Engagement (Nonprofit Track – Senior Level): Companies are increasingly demanding employee engagement opportunities.How can organizations of different shapes and sizes create opportunities that really work for their missions and strengthen their corporate alliances? WE Chief Development Officer 
The Essential Qualities of Cause Campaigns (Joint Track): Before joining Canada’s Children’s Hospital Foundations as CEO, 
12:15 pm Lunch (Sponsored by CIBC)
Cancer Foundation
French’s a household favorite became even more famous when it committed to use locally grown ingredients, expand its Canadian manufacturing and support local community causes like Food Banks Canada. The result was remarkable goodwill and a business success story seldom seen. 
After living a tough life as a teenager, 
Post-Conference Reception (Sponsored by PUBLIC, Inc.)