David Hessekiel, Founder and President, Cause Marketing Forum
Cause Marketing Forum President David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.
In the months after 9/11, he identified a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks of cause marketing success. That “Eureka!” moment led him to found the Cause Marketing Forum, the world’s leading resource on building mutually-beneficial business/nonprofit alliances.
Since 2002, CMF’s events, online offerings and membership program have helped thousands of executives gain the practical knowledge they need to succeed, make valuable connections, and honor outstanding accomplishments in this expanding field.
Each spring the CMF conference attracts hundreds of nonprofit and business executives from across the country and around the world to learn, network, and recognize the previous year’s best work at the Cause Marketing Halo Awards. Newcomers and veterans alike give the conference rave reviews.
The industry’s leading website, www.causemarketingforum.com, offers free access to prodigious amounts of background information, statistics and case studies. Other popular website features include The CMF Marketplace, where nonprofits, advisors and suppliers describe their capabilities; and Cause Marketing Jobs, an employment posting area.
“Cause Marketing Today,” the company’s monthly e-newsletter, brings industry insights to thousands of subscribers.
The CMF membership program offers nonprofits, corporations, agencies, and individuals a rich selection of benefits designed to accelerate their success. Each month, for example, members have free access to a webinar in the Cause Marketing Masters series.
His single-minded concentration on cause marketing has quickly made David one of the field’s leading authorities, frequently quoted in leading publications such as The New York Times, USA Today, PROMO, Advertising Age, License! and PRWeek. A popular speaker, David has addressed nonprofit and business groups in the US and abroad.
The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea and their two daughters.
Megan Strand is the communications director for the Cause Marketing Forum. At CMF, she sources and produces quality content for cause marketers via the company’s website, blog, podcast and social media outposts.
Prior to CMF, highlights of Megan’s career included stints as director of operations and marketing for a continuing education company, internal communications specialist for a local government; marketing manager for a mid-sized non-profit and Peace Corps volunteer.