Barbara Brooks, Vice President Marketing, Ipsos Reid

barbara_brooks_circleBarbara Brooks Vice President Marketing, Ipsos Canada Barbara Brooks, who is based in Toronto, is a Vice President in the Marketing division of Ipsos, one of the world’s largest and most innovative research firms. She comes to Ipsos fresh from being an independent businesswoman and armed with over fifteen years of past experience at leading research and advertising agencies. Her work at Ipsos focuses largely on innovation and uncovering actionable insight to help her clients succeed in the marketplace. Barbara’s work covers both qualitative and quantitative methodologies and she has had the pleasure of working with client partners across a variety of industries, in all levels of Government and with a number of not-for-profit organizations. She holds a Bachelor of Journalism from Carleton University. Previously, she has presented at MRIA events and on the topic of Millennial’s & Corporate Social Responsibility at the Understanding Youth Conference. Off-the-clock she can either be found on the dock or at the rink with her two hockey playing sons.

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