Benefit Cosmetics ‘Bold is Beautiful Project’ 2017 Raised Over $6.1 Million CAD to Empower Women and Girls

Benefit Cosmetics has raised over $6.1 million CAD, waxing brows for 445,911 people in 17 countries around the world for the Bold is Beautiful Project, the company’s annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.

Every year during the month of May, 100% of Benefit’s proceeds from brow wax services at participating locations is directly donated to local charities dedicated to fostering education and mentorship, economic self-sufficiency, and access to wellness for women and girls. Since the launch of Bold is Beautiful in 2015, Benefit has collectively raised over $14.3 million CAD globally – wow!

This year in Canada, $203,774 CAD was raised for Habitat for Humanity Canada’s Women Build and Look Good Feel Better, two charity partners that work to empower the lives of women and girls. That amounts to 8,423 brow waxes at Benefit BrowBars at Sephora in Canada in the month of May – that’s one brow wax every two minutes!

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