Cadillac Fairview pledges to do good

As part of its back-to-school focus, Cadillac Fairview tries to remind young Canadians of big-picture issues. Look for the #WhoWillYouBe hashtag related to this effort.

Cadillac Fairview is placing visibility around its support for international charity WE through a new campaign aimed at inspiring Canadian youth about the importance of life’s bare necessities.

The “We Stand with WE” campaign launched this week at Cadillac Fairview malls through interactive selfie stations, digital walls where visitors can take a pledge to support the organization’s five pillars – education, health, hunger, nature and shelter – and share the pledge across social channels. The walls also provide information about WE and the issues children face around the world.

Source: Cadillac Fairview pledges to do good

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