Canada’s Charity Checkout Champions

charity_checkout_200pxWe are excited to embark upon a first-of-its-kind industry survey of “charity checkout” campaigns, in which companies ask consumers to donate to a good cause upon checkout (in store or online)! You can see a similar report we produced for the U.S. market called America’s Charity Checkout Champions here.

Here are some commonly asked questions about this report:

Q: Why are you gathering this data?

A: “Charity checkout” campaigns have been around for a long time and have raised billions of dollars for good causes since their inception. However, until the U.S. study, no one has really tried to quantify just how much these campaigns are raising. Our role is to hold up the largest of these campaigns as a positive example of how companies and causes can partner in a way that makes sense for the consumer, the cause and the brand.

Q: Will this data be released publicly?

A: Yes. We’ll release the findings at the 2015 Companies & Causes Canada conference and online.

Q: What will the report look like?

A: It will follow a similar format to our U.S.-based report, America’s Charity Checkout Champions.

Q: My company holds multiple campaigns benefitting nonprofits during different times of the year. Can I just lump the totals raised together?

A: It would be fantastic if you could break out each campaign and list them separately.

Q: I don’t have all the information you need. Can I still fill out the survey?

A: Absolutely! Simply provide us with as much data as possible. You can even email it to us at surveys@companiesandcausescanada.com

Q: We sell a product and a portion of the proceeds goes to a charity – does this count?

A: Well, it’s fantastic that you do but it’s not quite what we’re looking for here. We’re looking for campaigns where consumers are asked to donate upon checkout above and beyond whatever purchase they’re making.

Q: We do a “round up” campaign – does this count?

A: Yes!

Q: I have a question that was not answered here – who can I speak with?

A: Please emailĀ surveys@companiesandcausescanada.com