Canadian Tire’s $5 Million Donation Announced In New Ad

Canadian Tire is donating $5M to Canada’s Frontline Healthcare and Community Workers and has published a new ad.

According to this article in Strategy Online,

The ad – created by Taxi – shows families spending time with each other inside their homes, backyards and over video chat, doing their best to maintain the “values” they have always lived by, like doing things for the people they love. The company then pledges to do what it can to help them do that, because “values matter more now than ever…not because we’re Canadian Tire, but because we’re Canadian.”

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