Smiles take on delicious new meaning with return of annual Tim Hortons® fundraiser

Starting today and running until September 17th, Tim Hortons is sharing smiles with Canadians from coast to coast with the return of the annual Smile Cookie fundraiser. For one week, Guests can purchase a delicious Tim Hortons chocolate chunk Smile Cookie for $1 (plus tax) and Restaurant Owners will donate the full $1 amount to local charities, hospitals and community programs, directly impacting the communities where the cookies are sold.

What began as a fundraiser for the Hamilton Children’s Hospital in 1996 has since grown to be a national initiative. This year more than 500 charities, hospitals and community programs will benefit directly from the Smile Cookie campaign – from the Stollery Hospital Foundation in Edmonton, Alberta to Nutrition for Learning in Cambridge, Ontario.

“We’re very grateful to our Guests and Restaurant Owners who go above and beyond each year to support their local communities through the Smile Cookie campaign,” says Sami Siddiqui, President, Tim Hortons Canada. “The real magic of this campaign is the local impact. Thanks to the donations from our Restaurant Owners, our Guests can feel proud knowing that the money raised during the campaign will be directly supporting organizations in their community.”

This year, Tim Hortons is encouraging Canadians to show their support on social media using the hashtag #SmileCookie.

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7-Eleven Announces Slurpee Name Your Price Day 2017

On Friday, September 15, 2017, 7-Eleven® Canada will host its fourth annual Slurpee® Name Your Price Day, raising funds for WE Charity, an organization that empowers people to make a difference through domestic and international change. Slurpee fans across Canada are invited to visit any 7-Eleven store to decide what they will pay for a large Slurpee, and 100 per cent of proceeds will be donated to WE Charity, giving Canadians youth the tools to do good in their communities.

WE Charity is part of WE, an organization that makes doing good doable, enabling youth and families to better the world. WE Charity empowers domestic and international change. Domestically through WE Schools, a yearlong educational program nurtures compassion in students and gives them the tools to create transformative social change. WE Schools’ programs support youth with achieving academic success and post-secondary readiness, life skills and civic engagement.

7-Eleven Canada is honoured to support a movement that inspires and empowers millions of people to ‘take action’ on any cause that they care about to make a difference in their communities. With over 1,797,000 students and 6230 schools involved with WE Schools from BC to Ontario, this year’s donations from Slurpee Name Your Price Day will help send Canadian youth to WE Day events across Canada this fall. WE Days are events that fill stadiums around the world for the greatest celebration of social good, bringing together world-renowned speakers and award-winning performers, with tens of thousands of young people to celebrate and inspire a year of incredible service and change. Students cannot purchase a ticket to WE Day, they must earn their way to attend through service.

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Hudson’s Bay’s Grand Portage Team Kicks Off Tour Across Canada in Victoria, British Columbia

Hudson’s Bay to raise funds in support of Trans Canada Trail to connect The Great Trail in Celebration of Canada’s 150th

Today, iconic Canadian retailer Hudson’s Bay kicked off its summer-long Grand Portage adventure in Victoria, British Columbia.

The day marked the first leg of the 66-day journey and began with the three-person Grand Portage team meeting at Clover Point Park – Mile Zero of The Great Trail. From there the team traveled to Victoria’s Inner Harbour where they were joined by Outdoor Adventurer and two-time Olympic Medallist Simon Whitfield, Olympic Medallist Conlin McCabe and Adam Creek, Olympian and Trans Canada Trail Champion. Together the group enjoyed a morning of paddling with the Victoria-based Fairway Gorge Paddling Club. Later that day, the Grand Portage team made its way to Vancouver, British Columbia where they portaged through the downtown streets into CF Pacific Centre – the first of 10 Celebration Tour stops at Cadillac Fairview shopping centres across the country.

“This is the moment we’ve all been waiting for; to send our adventurers off in exploration of our vast, beautiful country, as they journey along The Great Trail,” said Alison Coville, President, Hudson’s Bay. “We are thrilled to bring the Grand Portage experience to all Canadians, to raise awareness and funds for the terrific cause of connecting The Great Trail.”

“We are so grateful to Hudson’s Bay for partnering with us at Trans Canada Trail”, said Valerie Pringle, co-Chair, Trans Canada Trail Foundation. “They are helping to raise awareness and significant funds to connect The Great Trail, which in turn helps us honour the thousands of volunteers and donors who have so generously given to this iconic Canadian project.”

During this summer-long adventure, Canadians across the country are invited to celebrate Canada’s 150th with The Grand Portage Celebration Tour, taking place in partnership with Cadillac Fairview. The Celebration Tour will engage Canadians locally and give them an opportunity to support the connection of The Great Trail, in honour of Canada’s landmark birthday.

“Cadillac Fairview is thrilled to be the official host of the Grand Portage Celebration Tour,” said Sal Iacono, Executive Vice President, Cadillac Fairview. “As a proudly Canadian company, we could not think of a better partner than Hudson’s Bay, the country’s oldest department store, to celebrate Canada’s milestone birthday. We look forward to bringing this incredible experience to communities across the country at select CF shopping centres this summer.”

Travelling through eight markets and stopping at flagship Hudson’s Bay locations between June and August 2017, the Grand Portage Celebration Tour will be anchored by pop-up retail mall activations at 10 premiere Cadillac Fairview shopping centres.

The immersive experience will include a Great Trail scavenger hunt, a social media booth featuring a Hudson’s Bay iconic striped canoe, a fundraising wishing well and a screening lounge which will highlight sections of The Great Trail. At the center of these activations will be a rustic, wooden cabin, which will also serve as a pop-up retail space, selling the Grand Portage collection. Ranging in price from $4 – $119.99 CAD, a percentage of net proceeds from every purchase will support the connection of The Great Trail.

In addition, Canadian and HBC Bursary athletes will make personal appearances at Hudson’s Bay stores along the way, for customer meet-and-greets. Customers who pre-purchase the limited-edition, keepsake mini canoe paddle ($20) will have the opportunity to get their paddle signed by athletes in key cities across the country.

The Celebration Tour will stop in the following markets:
Vancouver – CF Pacific Centre & CF Richmond Centre
Calgary – CF Chinook Centre
Winnipeg – CF Polo Park
Toronto – CF Sherway Gardens & CF Toronto Eaton Centre
Hamilton – CF Lime Ridge
London – CF Masonville Place
Laval – CF Carrefour Laval
Ottawa – CF Rideau Centre

On March 2, 2017, Hudson’s Bay announced a commitment to raise $1 million to help connect The Great Trail, which is the longest recreational trail in the world. Both a fundraising initiative and a call to action to get outdoors and explore, the Grand Portage program includes a collection of commemorative fundraising merchandise, in addition to the Grand Portage team’s journey across Canada. The Grand Portage team’s adventure will culminate in a special celebration in Ottawa on August 26, 2017.

To follow along on the Grand Portage team’s adventure, follow @hudsonsbay on Instagram, Twitter, Facebook and Snapchat and the official hashtag for the program #HBGrandPortage. For the full schedule and details about the Celebration Tour, or additional information on how to donate to The Great Trail, please visit hbgrandportage.ca.

ABOUT HUDSON’S BAY
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay will open outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion will introduce a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the Hudson’s Bay Company brand portfolio.

THE GREAT TRAIL BY TRANS CANADA TRAIL
It began as a bold dream in 1992: the idea of creating a trail that would be a gift from Canadians to Canadians. Since then, Trans Canada Trail (TCT) – a not-for-profit organization – has been working with donors, partners, governments, landowners and volunteers to create an epic trail of trails offering a wide range of outdoor experiences on greenway, waterway and roadway. TCT’s goal is to connect the Trail and the country for Canada 150 celebrations in 2017 and future generations of happier, healthier Canadians. Every province and territory is home to its own stretch of The Great Trail, which is owned and operated at the local level. For more information: TheGreatTrail.ca

ABOUT CADILLAC FAIRVIEW
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico. Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Deloitte Tower and CF Carrefour Laval.

Harley Davidson Celebrates 100 Years in Canada with Diversity Campaign

Harley Davidson is celebrating its 100th anniversary in Canada with a celebration of diversity using a series of documentaries sharing the wide range of what it means to be a Canadian.

In Canada specifically, we need to be more relevant to the demographic segments we aren’t reaching yet. The people that are bringing growth to the country, especially immigrants, know the brand, but it isn’t relevant to them. We are going to focus our activities in growing our relevance, especially with younger, urban immigrant demographics.

It reflects the reality of who a Harley rider is, but that reality is not very well known. When you go and see the different events around the world, not just in Canada, you see those connections between different people happening. The Canadian ambassadors we chose are really part of a riding community here. It wasn’t difficult to find the right people to embody this idea.

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Free the Children RBC Virtual Visa Debit

Free The Children Virtual Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.

It’s nicknamed “A Card That Cares” (opens external website in new window)because RBC donates a portion of every purchase you make to support Free The Children (opens modal in new window) in creating positive change in the world.

#RBCGolf4Kids Challenge


RBC challenges 10 PGA TOUR players to ‘play it forward’ in support of children’s charities

Proving it’s not just their play on the course, but what they do off the course that makes them good, 10 PGA TOUR members gathered in Hilton Head, S.C. this morning to launch #RBCGolf4Kids, a new online challenge designed to raise money and awareness for several children’s charities.

 #RBCGolf4Kids invites Team RBC golfers and the public to engage in a fun social media challenge. By sharing a unique player hashtag on Twitter, Instagram, Facebook or at www.RBCmakeyourmark.com, fans can help their favourite player win a share of the $300,000 donation from RBC, for his or her charity of choice.

“This friendly competition off the course will require social media prowess in addition to top notch golf skills. You’ve heard of paying it forward, this is Team RBC playing it forward,” said Jane Broderick, chief brand and communications officer, RBC. “With some of the game’s most charitable golfers on our team, we know they are equally as committed as we are to making a difference in the lives of kids.”

Golfers will compete in a series of entertaining weekly challenges – such as sharing their best Throwback Thursday (#TBT) photo or crazy trick shot video – and will challenge each other and fans to do the same. The ultimate winner will be determined by the player whose hashtag is used the most. The challenge launched on Wednesday at the RBC Heritage and will wrap up at the RBC Canadian Open, during the week of July 21 at the Royal Golf Club in Montreal, Quebec.

“I’m proud to be part of this unique program to support Blessings in a Backpack and all of the other incredible organizations that work tirelessly to help children,” enthused Morgan Pressel, LPGA golfer and member of Team RBC. “I’m determined to make a difference and can’t wait to take on my teammates in what promises to be one of the most heated competitions this summer.”

“We’re always delighted to see our sponsors and players engage in new campaigns to raise awareness and funds – like #RBCGolf4Kids – as golf has been intrinsically linked to philanthropy for decades,” said Ty Votaw, EVP & chief global communications officer of the PGA TOUR. “The PGA TOUR and its tournaments recently surpassed the $2 billionmilestone in all-time charitable giving and we’re pleased to continue that legacy with this innovative competition.”

 

TELUS HELPS CANADIANS GIVE BACK TO THEIR COMMUNITIES

Telus launched its annual “Give Where We Live” campaign on social media July 15 with a YouTube video about Hugginz by Angel, a charity run by an 18-year-old Vancouver Island native.

Telus found out about Angel, who sews blankets and pyjamas for sick children in hospitals, during its ninth “Day of Giving” campaign this year, which asked Canadians to share how they give back to their communities. Each story would have a chance to have Telus donate $50,000 to its cause. Telus shot a video in which they give Angel a new sewing studio to help her do her work.

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Clean Drinking Water Campaign

CleanWater_Landing_July17_EIn April and July 2014, Procter & Gamble donated one day of clean drinking water for every P&G product purchased in store or online at Walmart to the Children’s Safe Drinking Water Fund. The Canadian initiative supported P&G’s goal to save one life every hour by 2020 through the provision of two billion litres of clean water each year. From May 1 2014 to March 31, 2015, the purchase of a selection of more than 20 P&G products including Tide, Pampers, Duracell, Dawn, and Pantene at Walmart also generated a donation.

The Children’s Safe Drinking Water Program utilizes P&G water purification packets, a water purifying technology developed by P&G to help reduce sickness and death resulting from drinking contaminated water. One small P&G water purification packet turns 10 litres of potentially deadly water into clean, potable water. Nearly seven billion litres of clean drinking water have been provided by humanitarian organizations across the globe using P&G packets, including CARE, PSI, Save the Children and World Vision helping to save an estimated 39,000 lives in more than 75 countries.

Molson Canadian Red Leaf Project

molson_red_leaf_projectLaunched in Canada June 2011, the Molson Canadian Red Leaf Project is a commitment to positively impact the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts.

In 2012, the Red Leaf Project was responsible for an additional 100 park clean-up projects across the country. With more than 5,380 volunteers participating from across Canada the Red Leaf Project, created a new pocket park in Calgary, planted more than 1861 trees, collected more than 220 bags of litter and removed more than 1,125 invasive species from parks and waterfront areas across Canada. More than 60% of consumers who participated said they “wanted to give back to the community and environment.”

While participating in a community greening event is reward enough for many people, many Red Leaf Project initiatives come with an added bonus – a free ticket to attend a local concert taking place afterwards.

The Red Leaf Project partners with Evergreen, a national charity in Canada that creates and sustains dynamic green spaces in parks, school grounds and communities across the country. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities—now and for the future. For more information, visit www.evergreen.ca.

The Red Leaf Project drove significant engagement with consumers through digital media. There were more than 23,000 total “pins” redeemed online resulting in a $420,000 contribution to the program. The Molson Canadian Red Leaf project website received more than 110,000 visitors with more than 97,000 being unique visitors. The Facebook site had over 35,000 fans over the course of the program. The Red Leaf Project continues to be an initiative that positively drives brand equity and differentiation.

Tire Take Back

tire_take_backOntario Automotive Recyclers Association (OARA) and Ontario Tire Stewardship (OTS) hold an annual Tire Take Back event to raise money for the Sunshine Foundation of Canada. For 6 days in May, Ontario residents can drop off unlimited used tires for free at 60 participating OARA Member locations during business hours across the province.

OARA Members process end-of-life vehicles (ELVs) in an environmentally responsible manner, ensuring the environment is protected from potentially harmful operating fluids and toxins such as mercury and lead. All tire collection allowances from each tire dropped off go towards the Sunshine Foundation of Canada, an organization that helps dreams come true for children who are challenged by severe physical disabilities or life-threatening illnesses.

Since 2010, the collection events helped to raise over $700,000 dollars to support this cause.