Purdys ‘Clean Water Project’ Set to Change Even More Lives This Year

2nd annual chocolate bar fundraiser makes clean drinking water possible for thousands in rural cocoa-growing communities

The Clean Water Project bar - milk chocolate and salted butter toffee (CNW Group/Purdys Chocolatier)VANCOUVER, March 26, 2018 /CNW/ – After a successful inaugural year in 2017, Canada’s chocolatier has amped up their fundraising goal for their 2nd annual Clean Water Project. This year, the goal is to raise enough funds to purchase 50 life-changing water filtration devices for their cocoa co-ops in Ivory Coast through the sale of a special chocolate bar. The Clean Water Project, in partnership with the Cocoa Horizons Foundation, funds the purchase of LifeStraw Community water filters and associated hygiene and educational programs for rural communities with limited or no access to clean drinking water. Retailing at $6 each, the 85 g milk chocolate and salted butter toffee bar is available across Canada and online starting March 26, 2018. $2 from every bar purchased helps make safe drinking water a reality for thousands of people (especially children) in cocoa communities throughout Ivory Coast.

Purdys first launched the Clean Water Project in 2017 with the goal of raising enough funds to purchase 35 filters. After exceeding their initial target, the Purdys team was inspired by the enthusiasm and support shown by customers to increase this year’s goal to 50 filters. Typically, each LifeStraw Community filter can provide clean, safe drinking water for approximately 60 people for 3 years—which means clean water for thousands in need.

In October 2017, Purdys’ CEO Karen Flavelle travelled to Ivory Coast to participate in the official handover ceremonies for the 2017 water filters, which were distributed to primary schools and rural medical centres. Karen Flavelle, Purdys Chocolatier CEO:

“The impact these filters have is palpable. I heard story after story from teachers, doctors and community leaders about how something as basic as access to clean drinking water can completely change the lives of young children, especially girls, and the mothers that visit the rural clinics. Clean water is something we often take for granted. Supporting the cocoa partners and their communities in our supply chain is the just the right choice to make.”

Purdys uses only 100% sustainable cocoa.
Purdys launched their Sustainable Cocoa Program in 2014 to help support their farmer partners, cocoa co-ops and communities in West Africa and South America. By making chocolates using only 100% sustainable cocoa, Purdys directly supports education programs, infrastructure projects, community development initiatives, access to health care for rural communities and many more such initiatives through their partnership with the Cocoa Horizons Foundation.

“Thanks to partners such as Purdys, the Cocoa Horizons Foundation is able to drive solutions that address the challenges impacting cocoa communities” said David Imbert, General Manager, Cocoa Horizons Foundation. “Our partners are key to furthering sustainability in the supply chain. It is a journey that needs full participation from the entire industry, to help improve the livelihoods of cocoa farmers, their families and their communities”.

Clean Water Project Bar: Information & Availability

  • Milk Chocolate and Salted Butter Toffee, 85 g, $6
  • Launches March 26, 2018, until supplies last (est. Summer 2018)
  • In Purdys shops across Canada and online on March 26 at purdys.com

About Purdys Chocolatier (purdys.com):
Purdys Chocolatier was founded in 1907 in Vancouver by Richard Carmon Purdy. With 80 shops across the country, Purdys is Canada’s go-to destination for innovative chocolate flavours and gifts. Purdys chocolates are made daily at their Vancouver Factory Kitchen, using only the freshest ingredients sourced from around the world. Every creation at Purdys uses 100% sustainable cocoa, ensuring their cocoa farmer partners and co-ops are supported by programs that improve their profits and the livelihoods of their families and communities. Bestsellers include Himalayan Pink Salt Caramels, Hedgehogs, Sweet Georgia Browns and English Toffee.

About the Cocoa Horizons Foundation (cocoahorizons.org):
The Cocoa Horizons Foundation is a non-profit organization established by Barry Callebaut in Zurich, Switzerland to scale impact and drive change in cocoa producing origins. It is supervised by the Swiss Federal Foundation Supervisory Authority. The Cocoa Horizons mission is to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity and community development. The Foundation is audited annually to verify its activities in Côte d’Ivoire and Ghana, maintain a transparent distribution of funds, and demonstrate compliance with Swiss federal regulations.

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Brita calls on Canadians to get serious about World Water Day

TORONTO, March 22, 2018 /CNW/ – For the average Canadian, World Water Day on March 22nd is just another day: Twist the tap and there it is — a reliable, steady stream of water for brushing teeth, rehydrating post-run or pouring into the coffeemaker. We rely on clean, available water every day, yet most of us take it for granted.

Through the support of Canadians across the country who have purchased over 55,400 specially-marked Filter for Good™ Brita products, an entire community has been provided with access to clean water in Irkaat, Kenya. Brita’s Filter for Good initiative is about sustainable change, not short-term solutions, with plans for a second borehole in Oloirien, Kenya currently underway. (CNW Group/Brita® Canada)

But it’s not the same everywhere. Some people feel the absence of water acutely. One in 10 – that’s 663 million people globally – lack access to clean water1. That, in turn, affects their ability to go to school and learn, to work, to grow crops, to stay healthy.

“This World Water Day, Brita® Canada wants Canadians to stop and think about the importance of water in their daily lives,” says Sarah Au, Marketing Manager Brita® Canada. “We want Canadians to understand that small, everyday choices can make a difference – and we’re leading by example.”

Since September 2016, Brita Canada has been working tirelessly with WE to drill a borehole and provide clean water to a community in Irkaat, Kenya. The Filter for Good™ initiative is about sustainable change, not short-term solutions.

And now we’re digging a second borehole in Oloirien, another Kenyan community in dire need of access to clean water.

The real heroes are Canadians across the country who’ve purchased specially marked Filter for Good™ Brita products. Every purchase has funded one year of clean water to a Kenyan in need.

“Brita is providing a platform for Canadians to trigger real, sustainable change,” says Au. “We truly believe in the purchase with a purpose model but it is up to our consumers to determine how much change we can implement I hope that 55,400 is just the beginning.”

Powered by ME to WE’s ‘Track Your Impact’ promise, Filter for Good™ Brita products feature a code on each item sold, allowing Canadians to enter the code on www.brita.ca/impact and follow exactly where and how their purchase has made an impact.

Prior to the Brita-funded borehole – a 250-metre deep well capable of capturing clean water from aquifers and pumping up to 292,000 litres per day to the surface using solar power – the women and children in Irkaat had to make a five-hour round trip to retrieve water. Sometimes they journeyed twice a day.

The new water system cuts the trip down to one hour on average. It also includes an access point on the school grounds where students can collect water or clean their hands.

“Every day women and children around the world spend more than 200 million hours fetching water, often from contaminated sources.” says Roxanne Joyal, CEO of ME to WE. “Access to clean water is one of the most fundamental and fastest ways to help lift a community out of poverty – it reduces illness, helps girls to go to school, and leads to stronger agricultural practices. Thanks to Brita’s support, thousands of lives have been already been transformed.”

World Water Day isn’t just another day, it’s the day the whole world chooses to take notice of the role water plays in everyone’s daily life.

“Brita stands for clean water, period. Whether it is for those in Oloirien, Kenya or Mississauga, Ontario – it is the first step towards a better life. It is literally breaking communities out of the cycle of poverty,” says Au. “Brita is proving that better water can make a better world.”

For more details, please visit tyi.org/brita

About Brita® Canada
Brita® Canada water-filtration products are marketed by The Clorox Company of Canada. The brand makes filtering pitchers, bottles and dispensers that let people get great-tasting water from any tap. Brita’s filters reduce Mercury, Copper, Cadmium, Zinc and Chlorine taste & odour. The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 7,700 employees worldwide. www.brita.ca

Social-Impact Branding Isn’t Going Anywhere This Year–And Neither Are The Gaffes

Here’s how companies can take an activist stance–without making a mess of it.

The year has only just begun and H&M has already inadvertently inaugurated the “biggest brand fails of 2018” list. Having released–and then quickly pulled–a product photograph depicting a young black child wearing a “Coolest Monkey in the Jungle” sweatshirt, the company was attacked for being insensitive, offensive, and, to some, racist.

I do not believe H&M meant any harm. The company made a mistake not thinking hard enough about how such a photograph could be construed. But its actions follow a pattern similar to that of various brands that misstepped while wading into social issues in 2017.

In today’s world, the lines between citizens and consumers, beliefs and brands, are blurring. Companies today are expected to align with their values in word and deed. So you get brands like Pepsi overreaching and botching its attempt to relate to the activist subset with its disastrous spotlast year featuring Kendall Jenner. You also see brands like Dove lambasted for its tone-deaf ad featuring women of color and its misguided attempt to sell its products in bottles nominally shaped like different women’s bodies, and McDonald’s criticized for exploiting a son’s grief over losing his father.

Read Phil’s full article on FastCo online

Smiles take on delicious new meaning with return of annual Tim Hortons® fundraiser

Starting today and running until September 17th, Tim Hortons is sharing smiles with Canadians from coast to coast with the return of the annual Smile Cookie fundraiser. For one week, Guests can purchase a delicious Tim Hortons chocolate chunk Smile Cookie for $1 (plus tax) and Restaurant Owners will donate the full $1 amount to local charities, hospitals and community programs, directly impacting the communities where the cookies are sold.

What began as a fundraiser for the Hamilton Children’s Hospital in 1996 has since grown to be a national initiative. This year more than 500 charities, hospitals and community programs will benefit directly from the Smile Cookie campaign – from the Stollery Hospital Foundation in Edmonton, Alberta to Nutrition for Learning in Cambridge, Ontario.

“We’re very grateful to our Guests and Restaurant Owners who go above and beyond each year to support their local communities through the Smile Cookie campaign,” says Sami Siddiqui, President, Tim Hortons Canada. “The real magic of this campaign is the local impact. Thanks to the donations from our Restaurant Owners, our Guests can feel proud knowing that the money raised during the campaign will be directly supporting organizations in their community.”

This year, Tim Hortons is encouraging Canadians to show their support on social media using the hashtag #SmileCookie.

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7-Eleven Announces Slurpee Name Your Price Day 2017

On Friday, September 15, 2017, 7-Eleven® Canada will host its fourth annual Slurpee® Name Your Price Day, raising funds for WE Charity, an organization that empowers people to make a difference through domestic and international change. Slurpee fans across Canada are invited to visit any 7-Eleven store to decide what they will pay for a large Slurpee, and 100 per cent of proceeds will be donated to WE Charity, giving Canadians youth the tools to do good in their communities.

WE Charity is part of WE, an organization that makes doing good doable, enabling youth and families to better the world. WE Charity empowers domestic and international change. Domestically through WE Schools, a yearlong educational program nurtures compassion in students and gives them the tools to create transformative social change. WE Schools’ programs support youth with achieving academic success and post-secondary readiness, life skills and civic engagement.

7-Eleven Canada is honoured to support a movement that inspires and empowers millions of people to ‘take action’ on any cause that they care about to make a difference in their communities. With over 1,797,000 students and 6230 schools involved with WE Schools from BC to Ontario, this year’s donations from Slurpee Name Your Price Day will help send Canadian youth to WE Day events across Canada this fall. WE Days are events that fill stadiums around the world for the greatest celebration of social good, bringing together world-renowned speakers and award-winning performers, with tens of thousands of young people to celebrate and inspire a year of incredible service and change. Students cannot purchase a ticket to WE Day, they must earn their way to attend through service.

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Hudson’s Bay’s Grand Portage Team Kicks Off Tour Across Canada in Victoria, British Columbia

Hudson’s Bay to raise funds in support of Trans Canada Trail to connect The Great Trail in Celebration of Canada’s 150th

Today, iconic Canadian retailer Hudson’s Bay kicked off its summer-long Grand Portage adventure in Victoria, British Columbia.

The day marked the first leg of the 66-day journey and began with the three-person Grand Portage team meeting at Clover Point Park – Mile Zero of The Great Trail. From there the team traveled to Victoria’s Inner Harbour where they were joined by Outdoor Adventurer and two-time Olympic Medallist Simon Whitfield, Olympic Medallist Conlin McCabe and Adam Creek, Olympian and Trans Canada Trail Champion. Together the group enjoyed a morning of paddling with the Victoria-based Fairway Gorge Paddling Club. Later that day, the Grand Portage team made its way to Vancouver, British Columbia where they portaged through the downtown streets into CF Pacific Centre – the first of 10 Celebration Tour stops at Cadillac Fairview shopping centres across the country.

“This is the moment we’ve all been waiting for; to send our adventurers off in exploration of our vast, beautiful country, as they journey along The Great Trail,” said Alison Coville, President, Hudson’s Bay. “We are thrilled to bring the Grand Portage experience to all Canadians, to raise awareness and funds for the terrific cause of connecting The Great Trail.”

“We are so grateful to Hudson’s Bay for partnering with us at Trans Canada Trail”, said Valerie Pringle, co-Chair, Trans Canada Trail Foundation. “They are helping to raise awareness and significant funds to connect The Great Trail, which in turn helps us honour the thousands of volunteers and donors who have so generously given to this iconic Canadian project.”

During this summer-long adventure, Canadians across the country are invited to celebrate Canada’s 150th with The Grand Portage Celebration Tour, taking place in partnership with Cadillac Fairview. The Celebration Tour will engage Canadians locally and give them an opportunity to support the connection of The Great Trail, in honour of Canada’s landmark birthday.

“Cadillac Fairview is thrilled to be the official host of the Grand Portage Celebration Tour,” said Sal Iacono, Executive Vice President, Cadillac Fairview. “As a proudly Canadian company, we could not think of a better partner than Hudson’s Bay, the country’s oldest department store, to celebrate Canada’s milestone birthday. We look forward to bringing this incredible experience to communities across the country at select CF shopping centres this summer.”

Travelling through eight markets and stopping at flagship Hudson’s Bay locations between June and August 2017, the Grand Portage Celebration Tour will be anchored by pop-up retail mall activations at 10 premiere Cadillac Fairview shopping centres.

The immersive experience will include a Great Trail scavenger hunt, a social media booth featuring a Hudson’s Bay iconic striped canoe, a fundraising wishing well and a screening lounge which will highlight sections of The Great Trail. At the center of these activations will be a rustic, wooden cabin, which will also serve as a pop-up retail space, selling the Grand Portage collection. Ranging in price from $4 – $119.99 CAD, a percentage of net proceeds from every purchase will support the connection of The Great Trail.

In addition, Canadian and HBC Bursary athletes will make personal appearances at Hudson’s Bay stores along the way, for customer meet-and-greets. Customers who pre-purchase the limited-edition, keepsake mini canoe paddle ($20) will have the opportunity to get their paddle signed by athletes in key cities across the country.

The Celebration Tour will stop in the following markets:
Vancouver – CF Pacific Centre & CF Richmond Centre
Calgary – CF Chinook Centre
Winnipeg – CF Polo Park
Toronto – CF Sherway Gardens & CF Toronto Eaton Centre
Hamilton – CF Lime Ridge
London – CF Masonville Place
Laval – CF Carrefour Laval
Ottawa – CF Rideau Centre

On March 2, 2017, Hudson’s Bay announced a commitment to raise $1 million to help connect The Great Trail, which is the longest recreational trail in the world. Both a fundraising initiative and a call to action to get outdoors and explore, the Grand Portage program includes a collection of commemorative fundraising merchandise, in addition to the Grand Portage team’s journey across Canada. The Grand Portage team’s adventure will culminate in a special celebration in Ottawa on August 26, 2017.

To follow along on the Grand Portage team’s adventure, follow @hudsonsbay on Instagram, Twitter, Facebook and Snapchat and the official hashtag for the program #HBGrandPortage. For the full schedule and details about the Celebration Tour, or additional information on how to donate to The Great Trail, please visit hbgrandportage.ca.

ABOUT HUDSON’S BAY
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay will open outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion will introduce a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the Hudson’s Bay Company brand portfolio.

THE GREAT TRAIL BY TRANS CANADA TRAIL
It began as a bold dream in 1992: the idea of creating a trail that would be a gift from Canadians to Canadians. Since then, Trans Canada Trail (TCT) – a not-for-profit organization – has been working with donors, partners, governments, landowners and volunteers to create an epic trail of trails offering a wide range of outdoor experiences on greenway, waterway and roadway. TCT’s goal is to connect the Trail and the country for Canada 150 celebrations in 2017 and future generations of happier, healthier Canadians. Every province and territory is home to its own stretch of The Great Trail, which is owned and operated at the local level. For more information: TheGreatTrail.ca

ABOUT CADILLAC FAIRVIEW
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico. Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Deloitte Tower and CF Carrefour Laval.

Harley Davidson Celebrates 100 Years in Canada with Diversity Campaign

Harley Davidson is celebrating its 100th anniversary in Canada with a celebration of diversity using a series of documentaries sharing the wide range of what it means to be a Canadian.

In Canada specifically, we need to be more relevant to the demographic segments we aren’t reaching yet. The people that are bringing growth to the country, especially immigrants, know the brand, but it isn’t relevant to them. We are going to focus our activities in growing our relevance, especially with younger, urban immigrant demographics.

It reflects the reality of who a Harley rider is, but that reality is not very well known. When you go and see the different events around the world, not just in Canada, you see those connections between different people happening. The Canadian ambassadors we chose are really part of a riding community here. It wasn’t difficult to find the right people to embody this idea.

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Free the Children RBC Virtual Visa Debit

Free The Children Virtual Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.

It’s nicknamed “A Card That Cares” (opens external website in new window)because RBC donates a portion of every purchase you make to support Free The Children (opens modal in new window) in creating positive change in the world.

#RBCGolf4Kids Challenge


RBC challenges 10 PGA TOUR players to ‘play it forward’ in support of children’s charities

Proving it’s not just their play on the course, but what they do off the course that makes them good, 10 PGA TOUR members gathered in Hilton Head, S.C. this morning to launch #RBCGolf4Kids, a new online challenge designed to raise money and awareness for several children’s charities.

 #RBCGolf4Kids invites Team RBC golfers and the public to engage in a fun social media challenge. By sharing a unique player hashtag on Twitter, Instagram, Facebook or at www.RBCmakeyourmark.com, fans can help their favourite player win a share of the $300,000 donation from RBC, for his or her charity of choice.

“This friendly competition off the course will require social media prowess in addition to top notch golf skills. You’ve heard of paying it forward, this is Team RBC playing it forward,” said Jane Broderick, chief brand and communications officer, RBC. “With some of the game’s most charitable golfers on our team, we know they are equally as committed as we are to making a difference in the lives of kids.”

Golfers will compete in a series of entertaining weekly challenges – such as sharing their best Throwback Thursday (#TBT) photo or crazy trick shot video – and will challenge each other and fans to do the same. The ultimate winner will be determined by the player whose hashtag is used the most. The challenge launched on Wednesday at the RBC Heritage and will wrap up at the RBC Canadian Open, during the week of July 21 at the Royal Golf Club in Montreal, Quebec.

“I’m proud to be part of this unique program to support Blessings in a Backpack and all of the other incredible organizations that work tirelessly to help children,” enthused Morgan Pressel, LPGA golfer and member of Team RBC. “I’m determined to make a difference and can’t wait to take on my teammates in what promises to be one of the most heated competitions this summer.”

“We’re always delighted to see our sponsors and players engage in new campaigns to raise awareness and funds – like #RBCGolf4Kids – as golf has been intrinsically linked to philanthropy for decades,” said Ty Votaw, EVP & chief global communications officer of the PGA TOUR. “The PGA TOUR and its tournaments recently surpassed the $2 billionmilestone in all-time charitable giving and we’re pleased to continue that legacy with this innovative competition.”

 

TELUS HELPS CANADIANS GIVE BACK TO THEIR COMMUNITIES

Telus launched its annual “Give Where We Live” campaign on social media July 15 with a YouTube video about Hugginz by Angel, a charity run by an 18-year-old Vancouver Island native.

Telus found out about Angel, who sews blankets and pyjamas for sick children in hospitals, during its ninth “Day of Giving” campaign this year, which asked Canadians to share how they give back to their communities. Each story would have a chance to have Telus donate $50,000 to its cause. Telus shot a video in which they give Angel a new sewing studio to help her do her work.

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