Nature Valley simplifies the great outdoors

As part of Nature Valley’s “Rediscover Nature” campaign that began in 2015 and was intended to move away from product-focused messaging, the brand’s summer campaign encourages Canadians to get outdoors with some practical tips.

The “100 #NatureMoments for 100 Days of Summer” campaign is giving Canadians a list of things they can do every day for the remainder of the summer to reconnect with the parts of nature they find all around them. They tend to be simple activities such as star gazing, climbing a tree and flying a kite.

A different activity will be spotlighted every day, or the full list can be downloaded from the Nature Valley website.

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Harley Davidson Celebrates 100 Years in Canada with Diversity Campaign

Harley Davidson is celebrating its 100th anniversary in Canada with a celebration of diversity using a series of documentaries sharing the wide range of what it means to be a Canadian.

In Canada specifically, we need to be more relevant to the demographic segments we aren’t reaching yet. The people that are bringing growth to the country, especially immigrants, know the brand, but it isn’t relevant to them. We are going to focus our activities in growing our relevance, especially with younger, urban immigrant demographics.

It reflects the reality of who a Harley rider is, but that reality is not very well known. When you go and see the different events around the world, not just in Canada, you see those connections between different people happening. The Canadian ambassadors we chose are really part of a riding community here. It wasn’t difficult to find the right people to embody this idea.

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Tim Hortons Smile Cookie campaign raises $7.2 million for local charities

The results are in and they’re impressive! A whopping $7.2 million raised in Tim Hortons annual ‘Smile Cookie’ campaign. New this year were car decals and a Snapchat filter customers could use to share their selfies.

Tim Hortons is spreading brighter smiles with a total of $7.2 million raised in this year’s Smile Cookie campaign. During the week-long initiative, Guests who purchased a freshly baked chocolate chunk Smile Cookie for $1 had the full amount donated by the Tim Hortons Restaurant Owner to support more than 460 local charities, hospitals and community programs across the country.

Source: Tim Hortons Smile Cookie campaign raises $7.2 million for local charities

Always Celebrates International Day of the Girl

Always continues its long-standing support of girls’ empowerment with a new grant to the Canadian Women’s Foundation’s Girls’ Fund.

To mark UN Women International Day of the Girl, Always is committing its support to the Canadian Women’s Foundation’s Girls’ Fund to help one thousand girls, ages nine to 13 via 22 organizations in 44 communities across Canada. This grant supports programs that encourage girls to participate in sports and physical activity, explore science and technology, develop critical thinking skills and take on leadership in a supportive all-girl environment and engage their bodies, minds, and spirits to Keep Playing #LikeAGirl.

Source: Always® Celebrates International Day of the Girl with Confidence and Encourages Girls to Keep

CitiFinancial and Food Banks Canada: A Commitment that Shapes Our Company

CitiFinancial is pleased to be entering its sixth official year of partnership with Food Banks Canada. This relationship began at a grassroots level in 2006 with employees participating in volunteer events held at their local food banks, and developed into an official nationwide partnership in 2010. Since then, CitiFinancial’s support of Food Banks Canada has resulted in over 50,000 lbs. of food donations, more than 6,000 employee volunteer hours and almost $430,000 toward the fight against hunger in Canada.

Source: CitiFinancial and Food Banks Canada: A Commitment that Shapes Our Company

Help us give away another $1 million

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Aviva Canada is pleased to announce that voting for the 2016 Aviva Community Fund (ACF) competition begins today. Over the past 18 days, ACF has received over 450 incredible ideas for positive change in communities all across Canada. Voting opens at 12 pm ET today and continues until October 28 at 4 pm ET.

Source: Help us give away another $1 million

Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

This year’s SHOPPERS LOVE. YOU. point of sale campaign includes a variety of “Growing Women’s Health” icons ranging from $1 to $50. An online ‘Growing Women’s Health’ game also allows customers to direct corporate donations to the charity of their choice.

In an effort to support women’s health organizations across the country, tomorrow Shoppers Drug Mart and its Associate-owners are kicking off the 15th annual SHOPPERS LOVE. YOU. Growing Women’s Health campaign.  Over the next four weeks, local Shoppers Drug Mart locations will accept donations from customers with a goal to raise $3.3 million to help fund local women’s health charities.

Source: Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

Office Coffee Solutions (B2B and retail coffee supplier) and Mindful Snacks (B2B provider of healthy office snacks) are a partnership that avoid shades of green and sticks to concrete facts. Their latest venture is committing to Bullfrog Power’s green fuel for their entire delivery fleet. Bullfrog Power ensures that renewable fuel is injected into the Canadian fuel system to match the amount of conventional fuel that Office Coffee Solutions’ delivery fleet uses, litre-for-litre. Bullfrog Power’s green fuel is an earth-friendly, renewable alternative to fossil fuel, enabling climate-conscious businesses in Canada to reduce the environmental impact of their transportation.

Source: 50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

More than $2.5 million to support physical activity programs for kids and youth across Canada

RBC, ParticipACTION and the Public Health Agency of Canada announced the 2016 RBC Learn to Play Project grants today, with more than $2.5 million going to 212 community-based organizations across Canada. These grants will help support kid and youth sport and recreation programs for the upcoming year.

Source: More than $2.5 million to support physical activity programs for kids and youth across Canada

Home Hardware Beautifies Communities Across Canada

 

 Home Hardware Stores Limited and Tree Canada dug in this fall at 16 locations across Canada to plant and look after mature trees in celebration of National Tree Day.

National Tree Day is held annually on the Wednesday of National Forest Week to remind Canadians of the numerous health and environmental benefits provided by trees. The special day is celebrated across the country with tree dedications, plantings, workshops and outdoor education walks.