Purdys ‘Clean Water Project’ Set to Change Even More Lives This Year

2nd annual chocolate bar fundraiser makes clean drinking water possible for thousands in rural cocoa-growing communities

The Clean Water Project bar - milk chocolate and salted butter toffee (CNW Group/Purdys Chocolatier)VANCOUVER, March 26, 2018 /CNW/ – After a successful inaugural year in 2017, Canada’s chocolatier has amped up their fundraising goal for their 2nd annual Clean Water Project. This year, the goal is to raise enough funds to purchase 50 life-changing water filtration devices for their cocoa co-ops in Ivory Coast through the sale of a special chocolate bar. The Clean Water Project, in partnership with the Cocoa Horizons Foundation, funds the purchase of LifeStraw Community water filters and associated hygiene and educational programs for rural communities with limited or no access to clean drinking water. Retailing at $6 each, the 85 g milk chocolate and salted butter toffee bar is available across Canada and online starting March 26, 2018. $2 from every bar purchased helps make safe drinking water a reality for thousands of people (especially children) in cocoa communities throughout Ivory Coast.

Purdys first launched the Clean Water Project in 2017 with the goal of raising enough funds to purchase 35 filters. After exceeding their initial target, the Purdys team was inspired by the enthusiasm and support shown by customers to increase this year’s goal to 50 filters. Typically, each LifeStraw Community filter can provide clean, safe drinking water for approximately 60 people for 3 years—which means clean water for thousands in need.

In October 2017, Purdys’ CEO Karen Flavelle travelled to Ivory Coast to participate in the official handover ceremonies for the 2017 water filters, which were distributed to primary schools and rural medical centres. Karen Flavelle, Purdys Chocolatier CEO:

“The impact these filters have is palpable. I heard story after story from teachers, doctors and community leaders about how something as basic as access to clean drinking water can completely change the lives of young children, especially girls, and the mothers that visit the rural clinics. Clean water is something we often take for granted. Supporting the cocoa partners and their communities in our supply chain is the just the right choice to make.”

Purdys uses only 100% sustainable cocoa.
Purdys launched their Sustainable Cocoa Program in 2014 to help support their farmer partners, cocoa co-ops and communities in West Africa and South America. By making chocolates using only 100% sustainable cocoa, Purdys directly supports education programs, infrastructure projects, community development initiatives, access to health care for rural communities and many more such initiatives through their partnership with the Cocoa Horizons Foundation.

“Thanks to partners such as Purdys, the Cocoa Horizons Foundation is able to drive solutions that address the challenges impacting cocoa communities” said David Imbert, General Manager, Cocoa Horizons Foundation. “Our partners are key to furthering sustainability in the supply chain. It is a journey that needs full participation from the entire industry, to help improve the livelihoods of cocoa farmers, their families and their communities”.

Clean Water Project Bar: Information & Availability

  • Milk Chocolate and Salted Butter Toffee, 85 g, $6
  • Launches March 26, 2018, until supplies last (est. Summer 2018)
  • In Purdys shops across Canada and online on March 26 at purdys.com

About Purdys Chocolatier (purdys.com):
Purdys Chocolatier was founded in 1907 in Vancouver by Richard Carmon Purdy. With 80 shops across the country, Purdys is Canada’s go-to destination for innovative chocolate flavours and gifts. Purdys chocolates are made daily at their Vancouver Factory Kitchen, using only the freshest ingredients sourced from around the world. Every creation at Purdys uses 100% sustainable cocoa, ensuring their cocoa farmer partners and co-ops are supported by programs that improve their profits and the livelihoods of their families and communities. Bestsellers include Himalayan Pink Salt Caramels, Hedgehogs, Sweet Georgia Browns and English Toffee.

About the Cocoa Horizons Foundation (cocoahorizons.org):
The Cocoa Horizons Foundation is a non-profit organization established by Barry Callebaut in Zurich, Switzerland to scale impact and drive change in cocoa producing origins. It is supervised by the Swiss Federal Foundation Supervisory Authority. The Cocoa Horizons mission is to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity and community development. The Foundation is audited annually to verify its activities in Côte d’Ivoire and Ghana, maintain a transparent distribution of funds, and demonstrate compliance with Swiss federal regulations.

SaveSave

Great-West Life, London Life and Canada Life invest in Indigenous youth education

Sponsorship of Indspire will help Indigenous youth pursue post-secondary opportunities

This year’s Youth Laureate award winners [L-R: Ashley Callingbull, Dr. Donna May Kimmaliardjuk, and Tracie Léost]. We’re proud to support this award along with our $250,000 support for the Building Brighter Futures program. (CNW Group/Great-West Life Assurance Company)

WINNIPEG, March 23, 2018 /CNW/ – As the Youth Laureate award sponsor at the 25th anniversary Indspire Awards, Great-West Life, London Life and Canada Life are proud to honour and congratulate three exceptional Indigenous achievers – Ashley Callingbull, Donna May Kimmaliardjuk and Tracie Léost. The Indspire Awards recognize First Nations, Inuit and Métis individuals who demonstrate outstanding achievement.

In addition, the companies are pleased to announce a new $250,000 commitment to Indspire’s Building Brighter Futures program. These funds will be matched by the Government of Canada, and will help Indspire as they continue to encourage Indigenous youth to reach their full potential through education.

“Indspire has an extensive record of success when it comes to bringing organizations together in support of Indigenous achievement, and our companies are proud to support their efforts,” says Paul Mahon, President and Chief Executive Officer, Great-West Lifeco. “Our new five-year commitment will give even more Indigenous youth access to bursaries, scholarships and awards that will help them finish their post-secondary education and become tomorrow’s leaders.”

To date, the companies have contributed over $1 million in support of Indspire. Great-West Life, London Life and Canada Life share Indspire’s belief that encouraging Indigenous youth to see the positive effects of a good education, and investing in Indigenous education, creates lasting benefits.

Congratulations to all the award winners, and to Indspire – for 25 successful years of the Indspire Awards and for opening the door to a range of education opportunities for Indigenous youth. To learn more about Indspire, visit www.indspire.ca.

Building a brighter future for communities
Together, Great-West Life, London Life and Canada Life help to build a brighter future for communities by providing financial support focused on education, health and wellness, arts, social services and community development. As an Imagine Caring Company, supporting the principles of corporate citizenship and benchmarks for community investment established by Imagine Canada, they contribute at least one per cent of average pre-tax profits in support of the communities where their employees live and work. In 2017, our companies contributed $13.5 million to communities. To learn more visit www.greatwestlife.com.

SaveSave

Brita calls on Canadians to get serious about World Water Day

TORONTO, March 22, 2018 /CNW/ – For the average Canadian, World Water Day on March 22nd is just another day: Twist the tap and there it is — a reliable, steady stream of water for brushing teeth, rehydrating post-run or pouring into the coffeemaker. We rely on clean, available water every day, yet most of us take it for granted.

Through the support of Canadians across the country who have purchased over 55,400 specially-marked Filter for Good™ Brita products, an entire community has been provided with access to clean water in Irkaat, Kenya. Brita’s Filter for Good initiative is about sustainable change, not short-term solutions, with plans for a second borehole in Oloirien, Kenya currently underway. (CNW Group/Brita® Canada)

But it’s not the same everywhere. Some people feel the absence of water acutely. One in 10 – that’s 663 million people globally – lack access to clean water1. That, in turn, affects their ability to go to school and learn, to work, to grow crops, to stay healthy.

“This World Water Day, Brita® Canada wants Canadians to stop and think about the importance of water in their daily lives,” says Sarah Au, Marketing Manager Brita® Canada. “We want Canadians to understand that small, everyday choices can make a difference – and we’re leading by example.”

Since September 2016, Brita Canada has been working tirelessly with WE to drill a borehole and provide clean water to a community in Irkaat, Kenya. The Filter for Good™ initiative is about sustainable change, not short-term solutions.

And now we’re digging a second borehole in Oloirien, another Kenyan community in dire need of access to clean water.

The real heroes are Canadians across the country who’ve purchased specially marked Filter for Good™ Brita products. Every purchase has funded one year of clean water to a Kenyan in need.

“Brita is providing a platform for Canadians to trigger real, sustainable change,” says Au. “We truly believe in the purchase with a purpose model but it is up to our consumers to determine how much change we can implement I hope that 55,400 is just the beginning.”

Powered by ME to WE’s ‘Track Your Impact’ promise, Filter for Good™ Brita products feature a code on each item sold, allowing Canadians to enter the code on www.brita.ca/impact and follow exactly where and how their purchase has made an impact.

Prior to the Brita-funded borehole – a 250-metre deep well capable of capturing clean water from aquifers and pumping up to 292,000 litres per day to the surface using solar power – the women and children in Irkaat had to make a five-hour round trip to retrieve water. Sometimes they journeyed twice a day.

The new water system cuts the trip down to one hour on average. It also includes an access point on the school grounds where students can collect water or clean their hands.

“Every day women and children around the world spend more than 200 million hours fetching water, often from contaminated sources.” says Roxanne Joyal, CEO of ME to WE. “Access to clean water is one of the most fundamental and fastest ways to help lift a community out of poverty – it reduces illness, helps girls to go to school, and leads to stronger agricultural practices. Thanks to Brita’s support, thousands of lives have been already been transformed.”

World Water Day isn’t just another day, it’s the day the whole world chooses to take notice of the role water plays in everyone’s daily life.

“Brita stands for clean water, period. Whether it is for those in Oloirien, Kenya or Mississauga, Ontario – it is the first step towards a better life. It is literally breaking communities out of the cycle of poverty,” says Au. “Brita is proving that better water can make a better world.”

For more details, please visit tyi.org/brita

About Brita® Canada
Brita® Canada water-filtration products are marketed by The Clorox Company of Canada. The brand makes filtering pitchers, bottles and dispensers that let people get great-tasting water from any tap. Brita’s filters reduce Mercury, Copper, Cadmium, Zinc and Chlorine taste & odour. The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 7,700 employees worldwide. www.brita.ca

Canadians Who Are Very Interested in What Causes Companies Support Sees Significant Increase

Below is a release excerpted from Ipsos on their latest research, which was premiered at the Companies & Causes Canada conference October 11, 2017.

Causes are more important than ever to Canadians and to the companies/organizations they choose to deal with. A recent Ipsos survey found that Canadians are placing increasing emphasis and prioritization on the extent to which companies are supporting causes. Since 2016, there have been significant increases in the number of Canadians who are very interested in what causes companies support (50%, up 4 points), are loyal to brands that sponsor good causes (48%, up 4 points), and always pay attention to which causes companies support (41%, up 6 points).

“Canadians are in a bit of a funk. We are more worried than ever about our futures, and this plays out in our increasing expectations of companies. We want companies to do more than ever when it comes to taking on a leadership role in improving the world and supporting important causes,” said Jessica Avery, Vice President, Canada, Ipsos Marketing. Canadians are looking to all sectors to have strong cause-related programs, with significant increases in the expectations of having a strong program for financial institutions (56%, up 4 points) and alcohol companies (43%, up 5 points). As in previous years, Canadians think first of Canadian Tire (13%), Tim Horton’s (12%), and McDonald’s (7%) when it comes to companies that give back.

Source: Canadians Who Are Very Interested in What Causes Companies Support Sees Significant Increase

Morguard and Big Brothers Big Sisters Launch Second Annual BeYou Campaign to Help Young Women Increase Self-Esteem, Personal Growth and Self-Worth

Morguard has teamed up with Big Brothers Big Sisters for the second annual BeYou campaign to help young women across Canada increase self-esteem, personal growth and self-worth. The program will be rolled out from September 18-24, 2017, in the 21 enclosed owned and managed Canadian shopping centres in the Morguard real estate portfolio. A complete schedule of activities is available on the campaign website, beyougirl.ca.

This is the second consecutive year Morguard and Big Brothers Big Sisters have partnered on BeYou. A key component in this year’s campaign is a text to donate program implemented by Big Brothers Big Sisters, where the donor texts ‘Imagine’ to 45678 to make their $5.00 donation.

The successful inaugural campaign garnered favourable media attention as well as high levels of engagement and positive feedback from participants. This year’s campaign aims to continue providing support and mentoring while increasing awareness of the issues facing young women across Canada.

“It is important for us to support the communities in which we operate. Our shopping centres act as a central hub for many families, providing a unique opportunity to reach local young women with our award-winning BeYou program,” said K. Rai Sahi, Chairman and CEO of Morguard. “BeYou provides positive mentoring to girls during their formative years, encouraging them to celebrate their diversity and uniqueness. Morguard employees across Canada are proud to support the next generation of women with this important initiative.”

Added Peter Coleridge, President and CEO of Big Brothers Big Sisters of Canada, “Giving young Canadian women the confidence to achieve more is at the very heart of mentoring and the very heart of the BeYou campaign. Girls who are mentored are less likely to be depressed or have social anxiety and we are proud to partner with Morguard because the BeYou campaign encourages positive mental health outcomes for young women.”

Read full release

Canadian Tire Corporation, in Support of Jumpstart, Commits $50 Million Over Five Years to Get More Canadian Kids with Disabilities into Sport and Play

Canadian Tire Corporation (TSX:CTC, TSX:CTC.A) today announced an unprecedented $50 million commitment over five years to Jumpstart Charities, in order to give Canadian kids with disabilities greater access to sport and play.

Jumpstart’s ‘Play Finds a Way’ Movement includes funding for accessible playgrounds, infrastructure and programming to provide access to play and sport for children with disabilities. This includes funding to build world-class, fully accessible “destination” playgrounds in every province and territory. Funding will also be committed to retrofitting existing community centres, parks and arenas in communities from coast-to-coast to help remove physical barriers that prevent children with disabilities from participating in sport.

Canadian Tire Jumpstart Charities also announced its first major program as part of this new initiative which involves a significant expansion of the Parasport Jumpstart Fund in partnership with the Canadian Paralympic Committee (CPC). The Parasport Jumpstart Fund will receive $5 million over the next five years to provide kids with physical disabilities an opportunity to participate in adapted and integrated sports and recreation programs, by assisting with the costs of program registration, equipment and transportation.

This new initiative expands upon CTC’s ongoing commitment to Jumpstart Charities to help Canadian children overcome financial barriers to sport and play. Since 2005, Canadian Tire Jumpstart Charities has helped change the lives of more than 1.4 million financially disadvantaged kids across Canada. With this impressive legacy, Canadian Tire Jumpstart Charities will disburse a further $100 million over the next five years to continue to help financially disadvantaged kids overcome economic barriers to play.

Read full release

Smiles take on delicious new meaning with return of annual Tim Hortons® fundraiser

Starting today and running until September 17th, Tim Hortons is sharing smiles with Canadians from coast to coast with the return of the annual Smile Cookie fundraiser. For one week, Guests can purchase a delicious Tim Hortons chocolate chunk Smile Cookie for $1 (plus tax) and Restaurant Owners will donate the full $1 amount to local charities, hospitals and community programs, directly impacting the communities where the cookies are sold.

What began as a fundraiser for the Hamilton Children’s Hospital in 1996 has since grown to be a national initiative. This year more than 500 charities, hospitals and community programs will benefit directly from the Smile Cookie campaign – from the Stollery Hospital Foundation in Edmonton, Alberta to Nutrition for Learning in Cambridge, Ontario.

“We’re very grateful to our Guests and Restaurant Owners who go above and beyond each year to support their local communities through the Smile Cookie campaign,” says Sami Siddiqui, President, Tim Hortons Canada. “The real magic of this campaign is the local impact. Thanks to the donations from our Restaurant Owners, our Guests can feel proud knowing that the money raised during the campaign will be directly supporting organizations in their community.”

This year, Tim Hortons is encouraging Canadians to show their support on social media using the hashtag #SmileCookie.

Read Full Release

7-Eleven Announces Slurpee Name Your Price Day 2017

On Friday, September 15, 2017, 7-Eleven® Canada will host its fourth annual Slurpee® Name Your Price Day, raising funds for WE Charity, an organization that empowers people to make a difference through domestic and international change. Slurpee fans across Canada are invited to visit any 7-Eleven store to decide what they will pay for a large Slurpee, and 100 per cent of proceeds will be donated to WE Charity, giving Canadians youth the tools to do good in their communities.

WE Charity is part of WE, an organization that makes doing good doable, enabling youth and families to better the world. WE Charity empowers domestic and international change. Domestically through WE Schools, a yearlong educational program nurtures compassion in students and gives them the tools to create transformative social change. WE Schools’ programs support youth with achieving academic success and post-secondary readiness, life skills and civic engagement.

7-Eleven Canada is honoured to support a movement that inspires and empowers millions of people to ‘take action’ on any cause that they care about to make a difference in their communities. With over 1,797,000 students and 6230 schools involved with WE Schools from BC to Ontario, this year’s donations from Slurpee Name Your Price Day will help send Canadian youth to WE Day events across Canada this fall. WE Days are events that fill stadiums around the world for the greatest celebration of social good, bringing together world-renowned speakers and award-winning performers, with tens of thousands of young people to celebrate and inspire a year of incredible service and change. Students cannot purchase a ticket to WE Day, they must earn their way to attend through service.

Read Full Release

Goodfood pledges 10,000 meals with #PayGoodfoodFWD back-to-school campaign

In Canada, one in five children is at risk of starting the school day on an empty stomach due to a lack of access to nutritious food. To kick off the school year and help Canadian kids get the most important meal of the day, Goodfood, Canada’s largest meal kit delivery service, is asking social media fans to use #PayGoodfoodFWD to help provide up to 10,000 meals through its partnership with the Breakfast Club of Canada. From now until October 10, every time Canadians tag a friend using #PayGoodfoodFWD on Instagram or Facebook one nutritious breakfast will be provided to a child in school.

“At Goodfood, our focus is delivering farm-fresh ingredients for people to prepare wholesome, home-cooked meals every week. Our mission is to change the way Canadians eat at home, so we must do our part in addressing food insecurity,” says Jonathan Ferrari, Goodfood CEO. “Young people are our future, and Breakfast Club of Canada is doing important work to fight food insecurity and support the health and education of our youth. We are proud to work with an organization that makes such a strong impact.”

Goodfood partnered with Breakfast Club of Canada in 2017 and expects to donate over 50,000 meals in the first year of the partnership to schools in communities where the company operates. To help at-risk Canadian children get the 2017 academic year to a healthy start, Goodfood is pledging up to an additional 10,000 meals and engaging Canadians on social media to raise awareness of the nearly one million Canadian children who are at risk of going to school without breakfast.

Read Full Release

Urban Barn partners with shelters to help those in need feel a little more at home

Helping inspire and create beautiful spaces is something Urban Barn is passionate about. As part of its Shelter Rejuvenation Program, Urban Barn has transformed spaces in shelters from five different regions across Canada to help create a homier feel for visitors.

Urban Barn’s Shelter Rejuvenation Project is a community-focused initiative aimed at refreshing an area in different shelters across the country. To create a bright and inviting place for visitors and staff, select rooms were updated with new furniture and accessories chosen based on new room designs created by Urban Barn staff.

“It is important for us to give back and support the communities where our staff live and do business,” said Linda Letts, President, Urban Barn. “This initiative was developed to further engrain us into our community partnerships programs and to become an extension of our Blanket the Country in Warmth Program, which is now in its sixth year.”

Read Full Release