Check it out: L’Oreal Puts Women’s Worth on Display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.

L’Oreal Canada used a long-running tagline and the biggest billboard in Canada to help women make bold statements about their self-worth on International Women’s Day last week.

L’Oreal has been using the “Because I’m Worth It” tagline since 1971, and for this execution, it let women show what “I’m Worth It” means to them, making statements on subjects from pay equity to self-esteem.

Working with agency McCann Canada, the foundation of the campaign’s creative was made by combining portraits and quotes from L’Oréal Canada employees, nominees for its Women of Worth philanthrophic program and L’Oréal-UNESCO For Women in Science awards recipients.

Read Full Article in Strategy Online

Speak Your Mind

*