CHECKOUT CHARITY: THE ART OF ASKING FOR IN-STORE DONATIONS

Transparency and incentives are key to improving checkout donation programs

CHRIS POWELL DECEMBER 07, 2015 – Marketing Magazine

Long a useful spot for prompting impulse purchases like a Kitkat and the latest issue of National Enquirer (or maybe that’s just me), the grocery checkout has also become a key component of in-store fundraising.

Many trips to the grocery store now end with customers being asked by a cashier if they’d like to round up their grocery bill to the nearest dollar to support this charity or that one, or perhaps receive an icon (paper balloons are popular) to write their name on and stick to the wall to show they’ve made a charitable donation.

And if customers don’t find those tactics appealing, they could always just drop some spare change into the marked donation box sitting beside the cash register.

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