CIBC Run for the Cure makes a change

Personalization is the name of the game at this year’s CIBC Run for the Cure. It’s challenging to keep a long-term partnership fresh in the eyes of the participants – here’s one way to keep the interest and participation levels high!

After 20 years of holding the CIBC Run for the Cure, the bank and Canadian Breast Cancer Foundation are hoping to keep the marketing around the event fresh by focusing on its longtime supporters.CIBC recently launched its new campaign leading up to the Oct. 2 event with the idea that its participants are the true “changemakers” behind the breast cancer cause.

Source: CIBC Run for the Cure makes a change » strategy

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