2017 Speakers

Here are just a few of the speakers that will be part of the 2017 faculty – check back often for updates! To give you a sense of the excitement in store, here’s a look at last year’s schedule.

French's Food Company

Elliott is President of The French’s Food Company. Full bio coming soon…

Carol Cone ON PURPOSE

Carol is internationally recognized for her work in social purpose, and CSR. Carol Cone ON PURPOSE, is her return to her to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate social purpose programs and impacts for organizations, nonprofits and individuals around the globe.

For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about the “how” brands and companies express their values and character through authentic engagement with society.

She is also a recognized thought leader in Purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

From 2010 – 2015, she created and led the Business + Social Purpose practice for Edelman, building it into a $25 million global group. There she personally serviced a variety of clients: Microsoft, Unilever, the American Lung Association, Girl Scouts of the USA, Southwest Airlines, PNC Financial Services, HP, the Bezos Family Foundation and Quaker, among others.

 

She was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading Cause Branding consultancy, leading it from 1980 – 2010. There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union’s Our World, Our Family and Reebok’s Human Rights programs. Overall, Cone’s signature cause programs have raised more than $2.5 billion for various social causes.

In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.” Programs she and her teams created have won hundreds of awards for excellence around the globe. Four of her campaigns are cases at the Harvard Business School.

In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding was published in 2010.

Other key career highlights: hosting over 200 interns during her leadership of Cone; building a Habitat for Humanity house, as an employee engagement program and developing “Making Change for Katrina,” a nationwide coin collection program to fundraise for the Katrina disaster. Her most special moment: meeting the Dalai Lama, prior to her speech in Calgary, titled: “The Power of Business for Good.” When she met him, he held her hand for 5 minutes. It was about a week before she got the nerve to wash that hand!

Unity Charity

Michael Prosserman found his passion for break dancing at a very young age. By the time he was three, Michael was already standing on his head while watching Saturday morning cartoons. Since then, he has performed for over 300 audiences, has spoken at over 100 schools, and has taught hundreds of workshops all over the world from Canada to Italy to Asia to the Arctic. Michael has competed world-wide, placing first in over 22 competitions. Michael is the founder and Executive Director of Unity Charity, an organization that empowers youth to be role models and leaders in their communities through after school programs in break dancing, graffiti art, spoken word poetry and beat boxing. Unity has reached over 200,000 young people across Canada. In the past year Unity was featured in over 50 major media outlets in Canada including Maclean’s, Toronto Star, CBC, CTV, Citytv, and many more. Unity teaches youth to use urban arts as a powerful outlet to relieve their stress and anger in a positive way.

Evolving Art: Affecting Change: Art forms evolve but the power of art to transform remains unchanged. Michael Prosserman, aka Bboy Piecez, felt the transformative impact of his performance and saw the potential to share this impact with others like him. Using his instinct, intuition and good old trial and error Mike talks about his success in achieving life changing outcomes for youth. He focuses on the simple yet powerful philosophies that built Unity: the power of story-telling; being surrounded by people smarter than you; and building new roads instead of accepting the inevitable road blocks that exist.

CIBC

Monique is the Vice President, Sponsorship Marketing & Strategic Partnerships at CIBC, responsible sponsorships and infrastructure partnerships at CIBC. Key partnerships include the CIBC Run for the Cure, FIFA World Cup, Toronto 2015 Pan Am and Parapan Am Games, Canadian Paralympic Committee, Canadian Hockey League, Whistler Blackcomb, Toronto Pearson, ONRoute and Union Pearson Express.

Monique brings to her position experience in the not-for-profit sector, partnership development, all aspects of internal and external communications, special events and promotions as well as community and employee engagement.

Prior to CIBC, she worked with the Canadian Cancer Society and The Kidney Foundation of Canada. Monique holds an M.A. in Adult Education and was professor of English at Cambrian College.

She has served on the Sponsorship Marketing Council of Canada and the Paralympic Foundation Board of Directors.

She climbed Mount Kilimanjaro in 2015 with a group of employees and friends and raised over $100,000 for the Canadian Breast Cancer Foundation and is always planning her next adventure.

The Princess Margaret Cancer Fnd

Paul Alofs joined The Princess Margaret Cancer Foundation as President and CEO in September 2003 after a family experience with cancer. Since joining The Foundation, Paul has helped raise over $1 Billion for The Princess Margaret. The Creed or Belief of The Princess Margaret is To Conquer Cancer In Our Lifetime. The Princess Margaret Cancer Centre is ranked as one of the top 5 cancer centres in the world. In April 2012, Paul helped launch a One Billion Dollar Campaign for Personalized Cancer Medicine, which was successfully completed January 11, 2017, ahead of schedule.

After graduating from the University of Windsor in his hometown, Paul joined Colgate-Palmolive Canada in 1978. He obtained his MBA from Toronto’s York University, then worked with a marketing firm called The Marketing & Promotion Group. In 1989, Paul was named President of HMV Music Stores Canada, and during his tenure with the music retailer, increased the company’s annual revenue from $30 million to over $200 million. Joining BMG Music Canada as president, Alofs was named Music Industry Executive of the Year in 1996.

On accepting an executive position with The Walt Disney Company, Paul relocated to Southern California and oversaw 500 Disney Stores and 15,000 employees throughout North America. He left Disney to contribute to the initiation of MP3.com. In his role as President, Strategic Business Units, Alofs helped launch one of the more successful IPOs of the Internet age. After selling his MP3.com shares in November 1999, he became a private investor, board member and not-for-profit volunteer.

Through his extraordinary career in both the private sector and the social enterprise sector, Paul has earned a succession of accolades. He was named one of Canada’s Top 40 Under 40TM business leaders in 1995, and in 2005, was voted one of the ‘Best of the Best’ by his fellow Top 40 alumni. He has received the Outstanding Progress and Achievement Award from the Schulich School of Business at York University. Paul serves on the Dean’s Advisory Council for the Schulich School of Business.

The Retail Council of Canada named Paul Innovative Retailer of the Year, and he also served on the Board and Executive Committee of that organization. In 2005, Alofs was an inaugural inductee into the Canadian Marketing Hall of Legends. Paul is the author of Passion Capital: The World’s Most Valuable Asset, which is a national bestseller and was published May 2012 by Random House in Canada and in the U.S. The book is in its fourth printing. Paul speaks widely on the subject of Passion Capital.

The University of Windsor honoured Paul in 2002 with the Alumni Award of Merit, and in 2007, he was awarded an Honorary Ph.D. from his alma mater. He also received the Bryden Alumni Award from York University in 2007. Paul has been a member of the board of the International Cancer Foundation in Geneva and was previously Board Chair for Covenant House in Toronto. The Princess Margaret Cancer Foundation was awarded “Canada’s Most Admired Corporate Cultures” three times. Paul was named to the “Top 45 Canadians Over 45” by Zoomer Magazine in 2012.

Paul resides in Toronto and is married to Sheila, who is a volunteer in the chemo-daycare of The Princess Margaret Cancer Centre.

Food Banks Canada

Tania is Director, Development and Partnership for Food Banks Canada.

Over the past 20 years Tania has honed her experience as a senior fundraising practitioner and consultant in local, national and international organizations across Canada on campaigns ranging from $3 – $260 million.

Tania oversees Food Banks Canada’s annual $55-million-dollar national food and funds campaign driving strategy and execution of all revenue generating programs, philanthropy programs, and cause marketing activations. Over the past four years, she has driven a 112% growth in year over year revenue, through a rigorous and forward thinking planning approach and streamlining the portfolio’s strategy to elevate partnership development.

Tania is passionate about creating large-scale social impact through philanthropy and campaigns that are developed based upon doing what is right for donor, partnership, brand, and consumer. This approach to partnership development is about creating learning and shared partnerships that utilize data as key drivers to campaign results and partnership impact in an omni-channel environment, which allow partnerships to be iterative and evolving as they grow and shift.

Tania is interested in growing and building social-profit knowledge through active dialogue in current trends and research; the development of portals (the AFP Knowledge Centre); courses (AFP Fundamentals in Fundraising Course); conferences (Congress) and ongoing speaking engagements and training. She is a certified fundraising executive (CFRE), certified CSR practitioner (CSR-P) and Master Trainer.

 

Sponsorship Collective

Chris Baylis is the Managing Director of The Sponsorship Collective and is an expert in the areas of cause sponsorship, inventory building and asset valuation. Working with brands and charities, Chris has managed the entire spectrum of the cause sponsorship process, from multi-million dollar cause marketing campaigns to local event sponsorship….and everything in between.

Public, Inc.

As Co-Founder and CEO, Phillip plays a major role in building Public’s profile and network across North America. In addition to managing the operations and growth of the company, he is actively involved in business development, and thoroughly enjoys “getting his hands dirty” developing campaigns and initiatives for several of PUBLIC’s key clients.

Prior to creating Public, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategy lead on cause and corporate citizenship strategies and advertising campaigns.

Before Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.