2017 Speakers



Carol is internationally recognized for her work in social purpose, and CSR. Carol Cone ON PURPOSE, is her return to her to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate social purpose programs and impacts for organizations, nonprofits and individuals around the globe.

For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about the “how” brands and companies express their values and character through authentic engagement with society.

She is also a recognized thought leader in Purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

From 2010 – 2015, she created and led the Business + Social Purpose practice for Edelman, building it into a $25 million global group. There she personally serviced a variety of clients: Microsoft, Unilever, the American Lung Association, Girl Scouts of the USA, Southwest Airlines, PNC Financial Services, HP, the Bezos Family Foundation and Quaker, among others.


She was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading Cause Branding consultancy, leading it from 1980 – 2010. There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union’s Our World, Our Family and Reebok’s Human Rights programs. Overall, Cone’s signature cause programs have raised more than $2.5 billion for various social causes.

In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.” Programs she and her teams created have won hundreds of awards for excellence around the globe. Four of her campaigns are cases at the Harvard Business School.

In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding was published in 2010.

Other key career highlights: hosting over 200 interns during her leadership of Cone; building a Habitat for Humanity house, as an employee engagement program and developing “Making Change for Katrina,” a nationwide coin collection program to fundraise for the Katrina disaster. Her most special moment: meeting the Dalai Lama, prior to her speech in Calgary, titled: “The Power of Business for Good.” When she met him, he held her hand for 5 minutes. It was about a week before she got the nerve to wash that hand!

French's Food Company

Elliott has spent his entire career in the consumer goods industry holding senior positions in sales, marketing and executive management.

As President of The French’s Food Company, Elliott has responsibility for French’s Global Food Business. Under his stewardship, French’s has seen an unparalleled level of growth, innovation and success. Fortune Magazine named French’s as one of its global top 10 brands in 2007. In 2010, Frank’s RedHot become the #1 hot sauce in North America. In 2016, the launch of French’s Ketchup with Canadian grown tomatoes became the #3 top trending news story in Canada.

In 2015, Elliott led a strategic review of the business. This saw the creation of the French’s Promise. The Promise is a commitment to using only the finest and healthful ingredients, grown locally when possible. Since then, French’s has reformulated over 85% of the portfolio to represent clean ingredients. The Promise is also a commitment to the communities we work and live in. A cornerstone of the strategy is to deliver positive change in our community, support local family businesses and work to end hunger through our support of food banks and the one bottle = one meal campaign. French’s, with Food Banks Canada, will provide over 20 million meals in Canada alone.

French’s work with local tomato farmers in Ontario lead to new manufacturing partnerships with local Canadian family businesses. French’s Canada success has helped fund support for Fort McMurray families, provided multiple University scholarships for farm families and helped fund countless numbers of local food banks.

A Canadian, Elliott resides with his wife, Karen, and sons, Brayden and Reagan, in New Jersey.

Aveda Canada

Raffaela Caruso, Co-Founder of Aveda Canada

When our family founded Collega International, the Canadian Distributor for Aveda in 1994, it was the values in Aveda’s corporate Mission Statement, which resonated with us as much as the incredible holistic pure product line. It begins, “At Aveda, we care for the world we live in, from the products we make to the ways in which we give back to society.” As former CFO and COO of Aveda Canada- Collega International, I realized that building corporate culture aligned itself perfectly with productivity and profitability.

Each year particularly during Earth Month, we mobilize our corporate offices, Aveda Schools, Retail Experience Centre’s, and our network of 500 dedicated Aveda Canadian Salons and Spas along with all their guests, to engage in our annual campaign. The results are achieved primarily with a Canada- wide Walk of 6 km as well as many other creative initiatives.

Although retired from official Aveda Canada duties, I continue to be on the Advisory Boards of both Aveda and Water Aid Canada as well as our major Fundraising Campaign.

Our 11-year partnership continues to thrive and produce amazing financial results!


Aaron Zifkin is the Regional Director of Americas Operations at Airbnb, a trusted community marketplace for people to list, discover, and book unique accommodations around the world.

In his current role as Regional Director of Americas Operations at Airbnb, Aaron is responsible for overseeing business operations, including community growth, customer outreach, sales and marketing, in addition to being tasked with growing both inbound and outbound travel in North and South America. Aaron ensures that hosts and travelers understand the benefits Airbnb provides to cities, and works with cities to demonstrate how Airbnb helps cities grow economically, socially and environmentally. Aaron joined Airbnb in 2014 as the organization’s first Canadian employee, to spearhead the company’s growth in Canada, originally serving as the Country Manager. Under Aaron’s leadership, Canada became a leading growth market for Airbnb.


Jamie Golombek is Managing Director, Tax & Estate Planning with CIBC in Toronto. As a member of the CIBC Wealth Strategies Group, Jamie works closely with advisors from across CIBC to support their high net worth clients and deliver integrated financial planning and strong advisory solutions. He joined the firm in 2008 after 12 years with a global investment company, where he was involved in both internal and external consulting on all areas of taxation and estate planning.

Jamie is quoted frequently in the national media as an expert on taxation, writes a weekly column called “Tax Expert” in the National Post, has appeared as a guest on BNN, CTV News, and The National and has been a regular personal finance guest on The Marilyn Denis Show.

Jamie has also worked for Deloitte’s as a tax specialist in the Toronto office, where he specialized in both personal and corporate tax planning. He received his B.Com. from McGill University, earned his CPA designation in Ontario and qualified as a U.S. CPA in Illinois. He has also obtained his Certified Financial Planning (CFP) and Chartered Life Underwriting (CLU) designations.

Jamie is a recipient of CPA Ontario’s Award of Distinction, which honours those CPAs who have made an early impact, bringing distinction to themselves and to their profession through leadership and achievement in their professional, community and/or personal lives.

Jamie is a past chair of the Investment Funds Institute of Canada’s Tax Working Group as well as a member of the Ontario Institute of Chartered Accountants, the Illinois CPA Society, the Estate Planning Council of Toronto, the Canadian Tax Foundation and the Society of Trust and Estate Practitioners.

In his spare time, Jamie teaches an MBA course in Personal Finance at the Schulich School of Business at York University in Toronto.

Unilever Canada

John D. Coyne is Vice President, Legal & External Affairs for Unilever Canada and a member of Unilever Canada’s board of directors, the Canadian Leadership Team and chair of the company’s Pension Committee.

John is well known for his leadership in corporate sustainability. He is a passionate activator of the Unilever Sustainable Living Plan, Unilever’s strategy to grow the business, reduce its environmental footprint and increase its positive contribution to society. John is Executive Chair of the Board of Canadian Stewardship Services Alliance, Inc., Chair of the Board of Stewardship Ontario and is a director of Evergreen. In addition, John is Co-Chair of the Partners in Project Green steering committee, a major environmental initiative of the Toronto Region Conservation Authority. John has been recognized for his leadership in corporate sustainability by being named by Clean 50 as one of Canada’s top sustainability leaders and in 2015, John was appointed as a member of the Ontario Government’s Climate Action Group advising the Ontario Minister of the Environment on effective climate change actions that will help Ontario meet its greenhouse gas reduction goals and transition to a prosperous, low-carbon economy.

John also works closely with industry groups and other organizations. He is Chair of the board of Canadian Cosmetic, Toiletry and Fragrance Association Foundation and is director and past Chair of the Association.

The Princess Margaret Cancer Fnd

Paul Alofs joined The Princess Margaret Cancer Foundation as President and CEO in September 2003 after a family experience with cancer. Since joining The Foundation, Paul has helped raise over $1 Billion for The Princess Margaret. The Creed or Belief of The Princess Margaret is To Conquer Cancer In Our Lifetime. The Princess Margaret Cancer Centre is ranked as one of the top 5 cancer centres in the world. In April 2012, Paul helped launch a One Billion Dollar Campaign for Personalized Cancer Medicine, which was successfully completed January 11, 2017, ahead of schedule.

After graduating from the University of Windsor in his hometown, Paul joined Colgate-Palmolive Canada in 1978. He obtained his MBA from Toronto’s York University, then worked with a marketing firm called The Marketing & Promotion Group. In 1989, Paul was named President of HMV Music Stores Canada, and during his tenure with the music retailer, increased the company’s annual revenue from $30 million to over $200 million. Joining BMG Music Canada as president, Alofs was named Music Industry Executive of the Year in 1996.

On accepting an executive position with The Walt Disney Company, Paul relocated to Southern California and oversaw 500 Disney Stores and 15,000 employees throughout North America. He left Disney to contribute to the initiation of MP3.com. In his role as President, Strategic Business Units, Alofs helped launch one of the more successful IPOs of the Internet age. After selling his MP3.com shares in November 1999, he became a private investor, board member and not-for-profit volunteer.

Through his extraordinary career in both the private sector and the social enterprise sector, Paul has earned a succession of accolades. He was named one of Canada’s Top 40 Under 40TM business leaders in 1995, and in 2005, was voted one of the ‘Best of the Best’ by his fellow Top 40 alumni. He has received the Outstanding Progress and Achievement Award from the Schulich School of Business at York University. Paul serves on the Dean’s Advisory Council for the Schulich School of Business.

The Retail Council of Canada named Paul Innovative Retailer of the Year, and he also served on the Board and Executive Committee of that organization. In 2005, Alofs was an inaugural inductee into the Canadian Marketing Hall of Legends. Paul is the author of Passion Capital: The World’s Most Valuable Asset, which is a national bestseller and was published May 2012 by Random House in Canada and in the U.S. The book is in its fourth printing. Paul speaks widely on the subject of Passion Capital.

The University of Windsor honoured Paul in 2002 with the Alumni Award of Merit, and in 2007, he was awarded an Honorary Ph.D. from his alma mater. He also received the Bryden Alumni Award from York University in 2007. Paul has been a member of the board of the International Cancer Foundation in Geneva and was previously Board Chair for Covenant House in Toronto. The Princess Margaret Cancer Foundation was awarded “Canada’s Most Admired Corporate Cultures” three times. Paul was named to the “Top 45 Canadians Over 45” by Zoomer Magazine in 2012.

Paul resides in Toronto and is married to Sheila, who is a volunteer in the chemo-daycare of The Princess Margaret Cancer Centre.


Monique is the Vice President, Sponsorship Marketing & Strategic Partnerships at CIBC, responsible sponsorships and infrastructure partnerships at CIBC. Key partnerships include the CIBC Run for the Cure, FIFA World Cup, Toronto 2015 Pan Am and Parapan Am Games, Canadian Paralympic Committee, Canadian Hockey League, Whistler Blackcomb, Toronto Pearson, ONRoute and Union Pearson Express.

Monique brings to her position experience in the not-for-profit sector, partnership development, all aspects of internal and external communications, special events and promotions as well as community and employee engagement.

Prior to CIBC, she worked with the Canadian Cancer Society and The Kidney Foundation of Canada. Monique holds an M.A. in Adult Education and was professor of English at Cambrian College.

She has served on the Sponsorship Marketing Council of Canada and the Paralympic Foundation Board of Directors.

She climbed Mount Kilimanjaro in 2015 with a group of employees and friends and raised over $100,000 for the Canadian Breast Cancer Foundation and is always planning her next adventure.


Erin has been working with WE for more than seventeen years. She helped establish the ME to WE overseas volunteer program, and has led volunteer trips in eight countries. She is a seasoned trip facilitator and development professional who, prior to taking over full time as Haiti Country Director, had served as Director of Development and Regional Operations. Erin now serves a dual function and splits her time between Haiti and Canada, serving as WE’s Chief Development Officer, Partnerships based in Toronto, and Haiti Country Director in Hinche.

Unity Charity

Michael Prosserman found his passion for break dancing at a very young age. By the time he was three, Michael was already standing on his head while watching Saturday morning cartoons. Since then, he has performed for over 300 audiences, has spoken at over 100 schools, and has taught hundreds of workshops all over the world from Canada to Italy to Asia to the Arctic. Michael has competed world-wide, placing first in over 22 competitions. Michael is the founder and Executive Director of Unity Charity, an organization that empowers youth to be role models and leaders in their communities through after school programs in break dancing, graffiti art, spoken word poetry and beat boxing. Unity has reached over 200,000 young people across Canada. In the past year Unity was featured in over 50 major media outlets in Canada including Maclean’s, Toronto Star, CBC, CTV, Citytv, and many more. Unity teaches youth to use urban arts as a powerful outlet to relieve their stress and anger in a positive way.

Evolving Art: Affecting Change: Art forms evolve but the power of art to transform remains unchanged. Michael Prosserman, aka Bboy Piecez, felt the transformative impact of his performance and saw the potential to share this impact with others like him. Using his instinct, intuition and good old trial and error Mike talks about his success in achieving life changing outcomes for youth. He focuses on the simple yet powerful philosophies that built Unity: the power of story-telling; being surrounded by people smarter than you; and building new roads instead of accepting the inevitable road blocks that exist.

WaterAid Canada

Nefertiti is responsible for implementing WaterAid Canada’s corporate engagement strategy and overseeing all corporate partner relations. With over twelve years in the field of international development, she has played a key role in advancing the mission of multiple international development organizations to eradicating poverty through equitable and sustainable development via public private partnerships. Nefertiti held numerous positions within Canada’s top volunteer cooperation agencies and focused on cultivating corporate partnerships for the advancement of shared value and development projects, while also assessing the role corporate employees play in merging those cross sectoral relationships.

Before embarking on a career in international development, Nefertiti was an international volunteer in Tanzania and has lived and worked abroad in Africa and Asia. She is a graduate from Bishop’s University and has a Bachelor’s in Business Administration.

CA Children's Hosp Fndn

Mark Hierlihy found his calling in causes and philanthropy over 20 years ago at a new hospital foundation in PEI. He has always been passionate about helping others and says his personal mission is “to be a constant positive influence on everyone I meet.”

Mark is the inaugural President & CEO of Canada’s Children’s Hospital Foundations, a collaboration of the 13 children’s hospitals in Canada – incorporating the mission of Children’s Miracle Network and expanding the impact of fundraising campaigns for children’s health in Canada. Throughout his career he has driven change and integration in Hospitals, national health, sports, the arts, mental health and other causes. He was Founder of causemark  and author of the causemark blog.  Mark has held several leadership positions throughout his career, including Interim CEO & Executive Director of the Canadian Cancer Society, Ontario where he led a major restructure in in the Ontario Division and played a role in the Society’s merger with Canadian Breast Cancer Foundation where he had previously been Senior Director, then Vice-President, National Development. Previously served as Director, National Gifts for Special Olympics Canada Foundation, Senior Director, Development at the National Arts Centre, and the first ever Managing Director of Prince County Hospital Foundation in Summerside, PEI.
Mark has also served in various senior volunteer roles at the Association of Fundraising Professionals, and co-founded AFP D3: Debate. Debunk. Delight, a forum for charity executives from across Canada.  He is a frequent speaker at corporate and charity conferences. Mark will share insights he has developed from his deep expertise in developing transformational corporate and cause partnerships from mor than two decades of practice.
Seventh Generation

Amanda D’Ortenzio is a Brand Manager at Unilever Canada where she manages the Seventh Generation business. Amanda completed both her Honors Bachelor of Science degree and MBA in Strategic Marketing at McMaster University where she was also the captain of the Varsity basketball team. She began her career in Medical Device marketing before switching gears and moving into the Consumer Packaged Goods industry. Amanda has been a part of Unilever Canada for the past five years in a range of Marketing roles working on brands such as Dove, Degree and Vaseline. She has demonstrated success in growing brands, developing consumer-driven communication strategies and creating integrated marketing campaigns.

Ipsos Marketing

Jessica Avery is an experienced research consultant with 14+ years working primarily in the Consumer Packaged Goods industry. Jessica’s expertise is in helping her clients achieve business growth via successful innovation, brand renovation, and brand equity building. Jessica’s work focuses both on the Canadian market as well as helping clients manage both new and current brands globally.

Jessica has been a key advisor to many multinational companies as they work through the product development/launch process and develop new brand strategies, resulting in increased sales and stronger brand equities in market.  She also brings years of experience in Shopper Insights and Pricing research.  Jessica holds an Honours Bachelor of Arts Degree in Political Science and Germanic Studies from Indiana University.


Brittany is Co-Founder/Chief Innovation Officer of Catalist. As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind some of the industry’s newest products and tools that help nonprofits elevate their mission.

Brittany’s extensive background in the nonprofit and agency sectors supports her vision for nonprofit innovations. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).

Brittany’s trendsetting insights have been seen in Huffington Post, TIME, MSN.com, among others. She is a seasoned speaker on the topics of data-driven cause alliances, industry trends, people analytics and cause partnership sales, with previous engagements at SXSW, Cause Marketing Forum, and Momentum.

As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind some of the industry’s newest products and tools that help nonprofits elevate their mission.

Brittany’s extensive background in the nonprofit and agency sectors supports her vision for nonprofit innovations. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).

Brittany’s trendsetting insights have been seen in Huffington Post, TIME, MSN.com, among others. She is a seasoned speaker on the topics of data-driven cause alliances, industry trends, people analytics and cause partnership sales, with previous engagements at SXSW, Cause Marketing Forum, and Momentum.

Public, Inc.

As Co-Founder and CEO, Phillip plays a major role in building Public’s profile and network across North America. In addition to managing the operations and growth of the company, he is actively involved in business development, and thoroughly enjoys “getting his hands dirty” developing campaigns and initiatives for several of PUBLIC’s key clients.

Prior to creating Public, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategy lead on cause and corporate citizenship strategies and advertising campaigns.

Before Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.

Food Banks Canada

Tania is Director, Development and Partnership for Food Banks Canada.

Over the past 20 years Tania has honed her experience as a senior fundraising practitioner and consultant in local, national and international organizations across Canada on campaigns ranging from $3 – $260 million.

Tania oversees Food Banks Canada’s annual $55-million-dollar national food and funds campaign driving strategy and execution of all revenue generating programs, philanthropy programs, and cause marketing activations. Over the past four years, she has driven a 112% growth in year over year revenue, through a rigorous and forward thinking planning approach and streamlining the portfolio’s strategy to elevate partnership development.

Tania is passionate about creating large-scale social impact through philanthropy and campaigns that are developed based upon doing what is right for donor, partnership, brand, and consumer. This approach to partnership development is about creating learning and shared partnerships that utilize data as key drivers to campaign results and partnership impact in an omni-channel environment, which allow partnerships to be iterative and evolving as they grow and shift.

Tania is interested in growing and building social-profit knowledge through active dialogue in current trends and research; the development of portals (the AFP Knowledge Centre); courses (AFP Fundamentals in Fundraising Course); conferences (Congress) and ongoing speaking engagements and training. She is a certified fundraising executive (CFRE), certified CSR practitioner (CSR-P) and Master Trainer.


Sponsorship Collective

Chris Baylis is the Managing Director of The Sponsorship Collective and is an expert in the areas of cause sponsorship, inventory building and asset valuation. Working with brands and charities, Chris has managed the entire spectrum of the cause sponsorship process, from multi-million dollar cause marketing campaigns to local event sponsorship….and everything in between.


With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.

Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited more than $50 million in incremental fundraising and billions of branding impressions for her nonprofit clients. Her experience working on some of the most prolific and innovative cause/corporate partnerships in the marketplace gives her invaluable experiences into the nuances of propelling corporate alliance success. Her work has helped shape successful cause/corporate alliance programs for organizations like the American Heart Association, Make-A-Wish, LIVESTRONG, Staples, Kellogg’s and McDonald’s.

Maureen is a nationally recognized speaker on the topic of corporate alliances, peer-to-peer strategies, successful selling and more. Her work has been seen in Forbes, The NonProfit Times and Huffington Post and in the recently-released book, Nonprofit Selling 101.

Companies & Causes Canada

Cause Marketing Forum President David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.

In the months after 9/11, he identified a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks of cause marketing success. That “Eureka!” moment led him to found the Cause Marketing Forum, the world’s leading resource on building mutually-beneficial business/nonprofit alliances.

Since 2002, CMF’s events, online offerings and membership program have helped thousands of executives gain the practical knowledge they need to succeed, make valuable connections, and honor outstanding accomplishments in this expanding field.

Each spring the CMF conference attracts hundreds of nonprofit and business executives from across the country and around the world to learn, network, and recognize the previous year’s best work at the Cause Marketing Halo Awards. Newcomers and veterans alike give the conference rave reviews.

His single-minded concentration on cause marketing has quickly made David one of the field’s leading authorities, frequently quoted in leading publications such as The Wall Street Journal, The New York Times, USA Today, PROMO, Advertising Age, License! and PRWeek. A popular speaker, David has addressed nonprofit and business groups in the US and abroad.

The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea and their two daughters.