Pre-Conference Workshop

October 10, 2017 –  9 am to noon

Event Sponsorship Decoded:
From Galas to Community Events to Peer to Peer

In this half-day session, sponsorship expert Chris Baylis will empower you to turn more of your proposals into sales.  You’ll learn to leverage the latest sponsorship and corporate fundraising trends mean to drive greater success for your organization. We’ll focus on:

  • Strategies that save time and drive revenue
  • Going beyond logo placement to create value
  • Using sponsorship to improve participant experiences
  • Why audience data is your most important asset (and what to do with it)
  • Sponsorship valuation techniques that you can do in house
  • Building custom activations and engaging sponsors in the process
  • Getting internal buy in

Don’t miss this chance to join Chris for a practical, interactive workshop that will up your game. You’ll leave with a treasure trove of best practices, templates you can use in your work, success strategies and guidance on pitfalls to avoid.

Meet The Workshop Leader: Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work.Chris is the Managing Director of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and international speaker and consultant on all things sponsorship marketing.