Gap Marks (RED)’s 10th anniversary in the Fight Against AIDS

Here’s an example of a legacy program supported by multiple retailers that has recently announced significant progress in actually SOLVING the social issue of AIDS in Africa.

Gap is proud to commemorate (RED)’s 10th anniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. Gap has contributed $10 million dollars to the Global Fund to Fight AIDS, Tuberculosis and Malaria and has encouraged customers to support the fight through its (RED) partnership product collections that have heightened awareness of the AIDS pandemic and the opportunity to end it by 2030.┬áTo mark the anniversary, Gap is releasing a special collection of favorites for the entire family. The iconic (Gap)RED logo design, featuring inspiring text such as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts and tanks for men, women and kids and in onesies for baby

Source: Gap Marks (RED)’s 10th anniversary in the Fight Against AIDS

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