Goodfood pledges 10,000 meals with #PayGoodfoodFWD back-to-school campaign

In Canada, one in five children is at risk of starting the school day on an empty stomach due to a lack of access to nutritious food. To kick off the school year and help Canadian kids get the most important meal of the day, Goodfood, Canada’s largest meal kit delivery service, is asking social media fans to use #PayGoodfoodFWD to help provide up to 10,000 meals through its partnership with the Breakfast Club of Canada. From now until October 10, every time Canadians tag a friend using #PayGoodfoodFWD on Instagram or Facebook one nutritious breakfast will be provided to a child in school.

“At Goodfood, our focus is delivering farm-fresh ingredients for people to prepare wholesome, home-cooked meals every week. Our mission is to change the way Canadians eat at home, so we must do our part in addressing food insecurity,” says Jonathan Ferrari, Goodfood CEO. “Young people are our future, and Breakfast Club of Canada is doing important work to fight food insecurity and support the health and education of our youth. We are proud to work with an organization that makes such a strong impact.”

Goodfood partnered with Breakfast Club of Canada in 2017 and expects to donate over 50,000 meals in the first year of the partnership to schools in communities where the company operates. To help at-risk Canadian children get the 2017 academic year to a healthy start, Goodfood is pledging up to an additional 10,000 meals and engaging Canadians on social media to raise awareness of the nearly one million Canadian children who are at risk of going to school without breakfast.

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