Home Depot reverses homelessness

homedepot-623x350The Home Depot has a new ad that shares the backstory of a homeless youth in support of the company’s Orange Door initiative.

Fighting homelessness, particularly youth homelessness, through the Orange Door Project has been a major CSR platform for Home Depot in recent years, although one that has not seen a great deal of above-the-line advertising support. The retailer has utilized more in-store methods and community partnerships to drive its work.

Earlier this year, Home Depot was also a founding partner on HireUp, a job board for homeless youth created by Impakt – a social responsibility agency that has previously worked with Home Depot on Orange Door initiatives – and Workopolis.

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