How Canadian Tire Engages Employees for Good

Engaging store employees from the desk of a corporate head office can be a challenge. Whether it’s to encourage front-line staff’s participation in fundraising, recruit volunteers, or simply educate on the initiative, a campaign’s success is often determined by how it’s communicated and executed in-store. In this free webinar you’ll get strategy-to-tactic examples of how Canadian Tire Jumpstart Charities engaged franchise owners and store staff to increase campaign fundraising by 65% YOY.

You will learn store staff and franchisee engagement strategies for corporate non-profit leaders, including:

  • Communication content and vehicles
  • Examples of each tactic with measured results
  • How to adapt ideas into your next campaign

Download Slide Deck

To view the video shown in this webinar with Canadian Tire’s recent announcement, click here.

 

About The Presenters

Erica Juba is an experienced Brand Manager with a history of working in the corporate non-profit space. She has spent much of her career developing marketing philanthropic strategy to enhance corporate brand image and reputation. A committed team player, tenacious innovator, and methodical problem solver – she now manages fundraising and marketing strategy for Canadian Tire Corporation’s Jumpstart Charities. With a passion for social justice and a mind for business she’s fortunate to work in a space that leverages both her passion and skills.  

 

 

 

 

 

 

Emily Lloyd is a passionate communicator and strategic marketer with experience working in global and national organizations. Emily’s history in communication and marketing roles has most recently been paired with corporate non-profit work; specifically developing marketing philanthropic strategy for Canadian Tire Corporation’s Jumpstart Charities. Emily was previously with McDonald’s Canada working in various roles; spanning from working directly with the President of McDonald’s Canada on national and global communication plans, to leading numerous national marketing campaigns. Her varied roles in marketing, communications, and project management with national organizations has given Emily a unique perspective into corporate brand strategy; aligning with her current work on the fundraising and marketing strategy for Canadian Tire Corporation’s Jumpstart Charities. Emily holds a business degree from the University of Western Ontario.

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