Corporate Philanthropy

Corporate Philanthropy involves a corporation making a direct contribution to a charity or cause, most often in the form of cash grants, donations, and/or in-kind services.

Examples include:

  • Hudson’s Bay’s Grand Portage Team Kicks Off Tour Across Canada in Victoria, British Columbia Hudson’s Bay to raise funds in support of Trans Canada Trail to connect The Great Trail in Celebration of Canada’s 150th Today, iconic Canadian retailer Hudson’s Bay kicked off its summer-long Grand Portage adventure in Victoria, British Columbia. The day marked the first leg of the 66-day journey and began with the three-person Grand Portage team meeting ...
  • Purolator’s Tackle Hunger Recognizing that hunger is an important issue that affects Canadians across the country, Purolator is committed to helping alleviate hunger in the communities in which its employees live work and play. The Purolator Tackle Hunger® program works closely with employees, partners, agents, customers and food banks across Canada to collect donations and help raise awareness about ...
  • Golf Fore the Cure Subaru Canada is presenting sponsor of Golf Fore the Cure in conjunction with Golf Canada. The initiative is focused on growing women’s participation in the game of golf by introducing them to the sport through fun, non-intimidating activities. Over 100,000 individuals have participated in a Golf Fore the Cure event across the country in the past ...
  • WestJet Cares for Kids WestJet Cares for Kids was launched in March 2007 and supports seven national charities that work to improve children’s health and wellness. By donating the gift of flight, WestJet helps its partners deliver essential programs to the children and youth they serve, raise money and reduce the cost of their business travel. WestJetters provide a customized ...
  • RBC Blue Water Project Launched in 2007, the RBC Blue Water Project is a 10-year global charitable commitment of $50 million to help provide access to drinkable, swimmable, fishable water, now and for future generations. The RBC Blue Water Project is a wide-ranging program dedicated to protecting the world’s most precious natural resource: fresh water. The company supports initiatives that ...
  • President’s Choice Children’s Charity and Breakfast for Learning President’s Choice Children’s Charity (PCCC) has supported Breakfast for Learning as National Premier Sponsor for the past five years, providing fundamental support to feed thousands of children millions of healthy meals and snacks throughout the country. Since the collaboration started five years ago, PCCC has granted more than $12 million to provide nutritious meals and ...
  • Canadian Tire Jumpstart Charities In 2005, Canadian Tire Jumpstart Charities (Jumpstart) was established to help remove the financial barriers keeping many kids from participating in sports and physical activity. Throughout the year, the charity raises funds, works with Community Partners to identify families in need, and assists with the costs associated with registration, equipment and/or transportation helping kids ages ...
  • Aviva Community Fund Launched in September 2009, the Aviva Community Fund encourages Canadians to share ideas and vote online at AvivaCommunityFund.org for causes that are meaningful to their communities. After several rounds of voting to identify Canada’s favourite ideas, a panel of independent judges is tasked with reviewing the causes and selecting the winners that will share in ...
  • Indigo Love of Reading Foundation During the past 10 years, more than 1.5 million books have made their  way into the hands of children through the Indigo Love of Reading Foundation. In 2014 The Foundation donated $1.5 million to 20 high-needs elementary schools in an effort to bolster literacy and transform school libraries across the country. To date the Foundation ...