Employee Engagement

Employee Engagement activities support and encourage employees to engage with nonprofit organizations and causes. These efforts may include employees volunteering their expertise, talents, ideas and/or physical labor. Corporate support may involved providing paid time off from work, matching services to help employees find opportunities of interest, recognition for service, and organizing teams to support specific causes the corporation has targeted. Done right, these efforts fully integrate into existing corporate social initiatives and connect the employee activities to business goals.

Examples include:

  • To Engage Employees, Connect Emotionally We all know that corporate volunteering is good for communities, good for companies and good for employees. But how can we better engage employees? To get to some answers, our friends at Manifest hosted a focus group of some of Canada’s leading corporate citizens to explore current volunteer models – from team walks/runs/bikes to group clean up ...
  • Purolator’s Tackle Hunger Recognizing that hunger is an important issue that affects Canadians across the country, Purolator is committed to helping alleviate hunger in the communities in which its employees live work and play. The Purolator Tackle Hunger® program works closely with employees, partners, agents, customers and food banks across Canada to collect donations and help raise awareness about ...
  • Manulife Volunteer Initiatives In 2009, Manulife Financial looked to define a cause marketing strategy that would not only align well with their brand values (strong, reliable, trustworthy and forward-thinking) but would also have high potential to engage employees, advisors and Canadians across the country. Inspired by the longstanding community work of their employees and financial advisors, Manulife chose volunteerism ...
  • The Little Give Established in the Vancouver office in 2008, “The Little Give” is Edelman Canada’s annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of employee time and energy to non-profit organizations working to alleviate hunger and poverty. Through skills-based volunteering, Edelman employees have the opportunity to give back to ...
  • Team Depot The Home Depot associates are encouraged and empowered to take a leadership role in the community through a program called Team Depot. From updating a youth shelter with a fresh coat of paint to improving storage solutions at a local transitional home to enhancing outdoor spaces, associates work with local charities to improve the homes ...