JOEY Restaurants Launches Scoop of Care

A nice example of a cause promotion empowering employees to decide where donations are directed – allows a more authentic commitment to the cause by the people serving up both the ice cream and the fundraising appeal.

 

Starting this summer, JOEY Restaurants is expanding the Cup of Care philanthropy program with a new initiative called Scoop of Care. For the month of August, $1 from each scoop of our Spun Daily Ice Cream will be donated to a local charity or cause as chosen by JOEY employees.

Source: JOEY Restaurants Launches Scoop of Care

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