Kraft Heinz Canada Supports Local Businesses With Ads

“Kraft Heinz Canada is putting aside creative for its peanut butter brand to instead urge Canadians to “stick together” with small businesses – and it’s using some of its marketing assets to help the cause”, reports this article in Strategy Online.

According to the article, Kraft Heinz had another ad it had planned to be in market during this time for Kraft Peanut Butter, but decided to scrap it in favour of one that will be offering free content and paid amplification to restaurants and bakeries offering takeout and delivery during the pandemic.

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