Landon French VP, Community Relations, Canadian Tire Corporation & Executive Director, Canadian Tire Jumpstart Charities

landon_french_circleLandon French is Vice-President, Community Relations and Executive Director of Canadian Tire Jumpstart Charities managing Canada’s largest portfolio of community partnerships. Since joining Canadian Tire in 2010, Landon has been driven to help the Canadian Tire Family of Companies maximize community related assets and activities. With over 1700 retail locations and tens of thousands of employees across more than 17 banners, his fresh perspective at Canada’s most shopped retailer has allowed the Company to develop a strong community relations strategy that enhances brands such as Canadian Tire, Sport Chek, Sports Experts, Mark’s and Jumpstart across the country.

An entrepreneur at heart, Landon’s work history has seen him increase brand value for large enterprises, small businesses and governments in Canada, the United States and Asia. Formerly a senior political advisor to two Canadian premiers, Landon also served as an executive member of the TELUS Communications corporate affairs team playing a pivotal role in the development of TELUS Community Boards and other projects still in operation today.

Landon holds an MBA from Royal Roads University and an MA in Canadian Studies from Carleton University. He received the Queen’s Golden Jubilee Medal for his leadership on the design and live television broadcast of Queen Elizabeth’s Golden Jubilee Royal Visit to Canada in 2002. Landon also received the Royal Roads University Chancellor’s Award for Academic Excellence in Public Relations and Communications.

Above all else, Landon loves being a dad, husband, coach, volunteer and weekend warrior who lives to play sports and thoroughly enjoys life in Canada.

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