Morguard and Big Brothers Big Sisters Launch Second Annual BeYou Campaign to Help Young Women Increase Self-Esteem, Personal Growth and Self-Worth

Morguard has teamed up with Big Brothers Big Sisters for the second annual BeYou campaign to help young women across Canada increase self-esteem, personal growth and self-worth. The program will be rolled out from September 18-24, 2017, in the 21 enclosed owned and managed Canadian shopping centres in the Morguard real estate portfolio. A complete schedule of activities is available on the campaign website, beyougirl.ca.

This is the second consecutive year Morguard and Big Brothers Big Sisters have partnered on BeYou. A key component in this year’s campaign is a text to donate program implemented by Big Brothers Big Sisters, where the donor texts ‘Imagine’ to 45678 to make their $5.00 donation.

The successful inaugural campaign garnered favourable media attention as well as high levels of engagement and positive feedback from participants. This year’s campaign aims to continue providing support and mentoring while increasing awareness of the issues facing young women across Canada.

“It is important for us to support the communities in which we operate. Our shopping centres act as a central hub for many families, providing a unique opportunity to reach local young women with our award-winning BeYou program,” said K. Rai Sahi, Chairman and CEO of Morguard. “BeYou provides positive mentoring to girls during their formative years, encouraging them to celebrate their diversity and uniqueness. Morguard employees across Canada are proud to support the next generation of women with this important initiative.”

Added Peter Coleridge, President and CEO of Big Brothers Big Sisters of Canada, “Giving young Canadian women the confidence to achieve more is at the very heart of mentoring and the very heart of the BeYou campaign. Girls who are mentored are less likely to be depressed or have social anxiety and we are proud to partner with Morguard because the BeYou campaign encourages positive mental health outcomes for young women.”

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