Nature Valley simplifies the great outdoors

As part of Nature Valley’s “Rediscover Nature” campaign that began in 2015 and was intended to move away from product-focused messaging, the brand’s summer campaign encourages Canadians to get outdoors with some practical tips.

The “100 #NatureMoments for 100 Days of Summer” campaign is giving Canadians a list of things they can do every day for the remainder of the summer to reconnect with the parts of nature they find all around them. They tend to be simple activities such as star gazing, climbing a tree and flying a kite.

A different activity will be spotlighted every day, or the full list can be downloaded from the Nature Valley website.

Read full article on Strategy Online

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