Help us give away another $1 million

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Aviva Canada is pleased to announce that voting for the 2016 Aviva Community Fund (ACF) competition begins today. Over the past 18 days, ACF has received over 450 incredible ideas for positive change in communities all across Canada. Voting opens at 12 pm ET today and continues until October 28 at 4 pm ET.

Source: Help us give away another $1 million

Charity calls on Canadians to wear pyjamas to work | Marketing Magazine

Canadians are being asked to wear their pyjamas to work or school on Nov. 4 to help provide better the lives of children around the through a good night’s sleep.The first-ever Sleep Day will raise funds for Sleeping Children Around the World, a charity that provides bedkits to children in developing countries.The charity is requesting a donation of $5 for corporate participants and $2 for students to wear their pyjamas the day of the event, and post photos and updates on social media using #SleepDay.

Source: Charity calls on Canadians to wear pyjamas to work | Marketing Magazine

Manulife takes a swing at empowering Canadians

Manulife has launched what it describes as its biggest national marketing effort ever, with the latest phase of its push around Vitality, a new life insurance program that rewards customers for making healthy lifestyle choices.

The campaign first began at Toronto’s Yonge-Dundas Square in late September, where Toronto Argonauts legend Michael “Pinball” Clemons invited people into a makeshift boxing ring to spell out what they live for by hitting a keyboard made out of punching bags.

The activation, which was documented in an online video, was based around the idea of staying healthy for the things you live for – be it your family, your pets, your community or Sunday dinners. The activations also included free bike tune-ups and giveaways from stress-relievers to pedometres to healthy snacks from apple carts around the square. A similar activation was also done in Montreal, featuring Canadian women’s hockey coach Danièle Sauvageau and Olympic figure skater Joannie Rochette.

Source: Manulife takes a swing at empowering Canadians

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U by Kotex aims to end the period stigma | Marketing Magazine

In a clever new campaign, U by Kotex aims to change the conversation and engage young women about stigmas facing women’s menstruation.

U By Kotex is doing more than selling pads and tampons with its latest campaign. The feminine care brands wants to “challenge the myth” that women feel and behave a certain way because of their periods, not because of who they are.The brand released an online video of a “social experiment” that challenges the stigmas surrounding menstruation. Men and women were invited to watch a live performance in Toronto, and then were asked which of the women in the scene had her period.

Source: U by Kotex aims to end the period stigma | Marketing Magazine

Rethinking tea and sympathy » strategy

In a super-smart play, Rethink Breast Cancer has launched a line of co-branded (donated) products that make for helpful gifts for women going through cancer treatment. Aligned with Rethink’s self-case guidelines, these products provide an honest and pithy alternative to flowers and shallow greeting cards.

It’s a major understatement to say that facing a cancer diagnosis and the treatment that follows is tough. And despite the good intentions of loved ones, sometimes sending flowers isn’t all that useful. Rethink Breast Cancer is tackling that with its new Give-a-Care product line, launched in September and aimed at providing helpful gifts, while teaching the loved ones of women facing cancer a little more about what it’s really like.The products are co-branded with companies that donated them, including Aveda, H&M, Pluck Teas, Leaves of Trees and more. Some products were developed especially for the Give-a-Care line, while others were customized from products already favoured by women in Rethink’s network.

Source: Rethinking tea and sympathy » strategy

Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

This year’s SHOPPERS LOVE. YOU. point of sale campaign includes a variety of “Growing Women’s Health” icons ranging from $1 to $50. An online ‘Growing Women’s Health’ game also allows customers to direct corporate donations to the charity of their choice.

In an effort to support women’s health organizations across the country, tomorrow Shoppers Drug Mart and its Associate-owners are kicking off the 15th annual SHOPPERS LOVE. YOU. Growing Women’s Health campaign.  Over the next four weeks, local Shoppers Drug Mart locations will accept donations from customers with a goal to raise $3.3 million to help fund local women’s health charities.

Source: Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

Office Coffee Solutions (B2B and retail coffee supplier) and Mindful Snacks (B2B provider of healthy office snacks) are a partnership that avoid shades of green and sticks to concrete facts. Their latest venture is committing to Bullfrog Power’s green fuel for their entire delivery fleet. Bullfrog Power ensures that renewable fuel is injected into the Canadian fuel system to match the amount of conventional fuel that Office Coffee Solutions’ delivery fleet uses, litre-for-litre. Bullfrog Power’s green fuel is an earth-friendly, renewable alternative to fossil fuel, enabling climate-conscious businesses in Canada to reduce the environmental impact of their transportation.

Source: 50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

More than $2.5 million to support physical activity programs for kids and youth across Canada

RBC, ParticipACTION and the Public Health Agency of Canada announced the 2016 RBC Learn to Play Project grants today, with more than $2.5 million going to 212 community-based organizations across Canada. These grants will help support kid and youth sport and recreation programs for the upcoming year.

Source: More than $2.5 million to support physical activity programs for kids and youth across Canada

Home Hardware Beautifies Communities Across Canada

 

 Home Hardware Stores Limited and Tree Canada dug in this fall at 16 locations across Canada to plant and look after mature trees in celebration of National Tree Day.

National Tree Day is held annually on the Wednesday of National Forest Week to remind Canadians of the numerous health and environmental benefits provided by trees. The special day is celebrated across the country with tree dedications, plantings, workshops and outdoor education walks.