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U by Kotex aims to end the period stigma | Marketing Magazine

In a clever new campaign, U by Kotex aims to change the conversation and engage young women about stigmas facing women’s menstruation.

U By Kotex is doing more than selling pads and tampons with its latest campaign. The feminine care brands wants to “challenge the myth” that women feel and behave a certain way because of their periods, not because of who they are.The brand released an online video of a “social experiment” that challenges the stigmas surrounding menstruation. Men and women were invited to watch a live performance in Toronto, and then were asked which of the women in the scene had her period.

Source: U by Kotex aims to end the period stigma | Marketing Magazine

Rethinking tea and sympathy » strategy

In a super-smart play, Rethink Breast Cancer has launched a line of co-branded (donated) products that make for helpful gifts for women going through cancer treatment. Aligned with Rethink’s self-case guidelines, these products provide an honest and pithy alternative to flowers and shallow greeting cards.

It’s a major understatement to say that facing a cancer diagnosis and the treatment that follows is tough. And despite the good intentions of loved ones, sometimes sending flowers isn’t all that useful. Rethink Breast Cancer is tackling that with its new Give-a-Care product line, launched in September and aimed at providing helpful gifts, while teaching the loved ones of women facing cancer a little more about what it’s really like.The products are co-branded with companies that donated them, including Aveda, H&M, Pluck Teas, Leaves of Trees and more. Some products were developed especially for the Give-a-Care line, while others were customized from products already favoured by women in Rethink’s network.

Source: Rethinking tea and sympathy » strategy

Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

This year’s SHOPPERS LOVE. YOU. point of sale campaign includes a variety of “Growing Women’s Health” icons ranging from $1 to $50. An online ‘Growing Women’s Health’ game also allows customers to direct corporate donations to the charity of their choice.

In an effort to support women’s health organizations across the country, tomorrow Shoppers Drug Mart and its Associate-owners are kicking off the 15th annual SHOPPERS LOVE. YOU. Growing Women’s Health campaign.  Over the next four weeks, local Shoppers Drug Mart locations will accept donations from customers with a goal to raise $3.3 million to help fund local women’s health charities.

Source: Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health

50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

Office Coffee Solutions (B2B and retail coffee supplier) and Mindful Snacks (B2B provider of healthy office snacks) are a partnership that avoid shades of green and sticks to concrete facts. Their latest venture is committing to Bullfrog Power’s green fuel for their entire delivery fleet. Bullfrog Power ensures that renewable fuel is injected into the Canadian fuel system to match the amount of conventional fuel that Office Coffee Solutions’ delivery fleet uses, litre-for-litre. Bullfrog Power’s green fuel is an earth-friendly, renewable alternative to fossil fuel, enabling climate-conscious businesses in Canada to reduce the environmental impact of their transportation.

Source: 50 Shades of Green: How One Coffee Company Is Combatting Greenwashing

More than $2.5 million to support physical activity programs for kids and youth across Canada

RBC, ParticipACTION and the Public Health Agency of Canada announced the 2016 RBC Learn to Play Project grants today, with more than $2.5 million going to 212 community-based organizations across Canada. These grants will help support kid and youth sport and recreation programs for the upcoming year.

Source: More than $2.5 million to support physical activity programs for kids and youth across Canada

Home Hardware Beautifies Communities Across Canada


 Home Hardware Stores Limited and Tree Canada dug in this fall at 16 locations across Canada to plant and look after mature trees in celebration of National Tree Day.

National Tree Day is held annually on the Wednesday of National Forest Week to remind Canadians of the numerous health and environmental benefits provided by trees. The special day is celebrated across the country with tree dedications, plantings, workshops and outdoor education walks.

Brighten someone’s day with a Tim Hortons smile cookie


Today marks the sweet return of Tim Hortons annual Smile Cookie campaign running from September 12 to 18 in participating Restaurants across Canada. During this year’s campaign, Guests can indulge in a decadent, freshly baked chocolate chunk Smile Cookie for $1 plus tax, with the full $1 being donated by Tim Hortons Restaurant owners to support 460 local charities, hospitals and community programs.A little smile goes a long way. The continued generosity of Guests and Restaurant owners provides much needed support to deserving charities across the country all the way from Stollery Children’s Hospital Foundation in Edmonton to The Children’s Breakfast Clubs in Toronto.New this year, Tim Hortons has introduced an alternative way to take part in the Smile Cookie campaign. Guests can now show support with the purchase of a Smile Cookie car decal for $1 plus tax, with the full $1 going to local charities.

Source: Brighten someone’s day with a Tim Hortons smile cookie

CIBC Run for the Cure makes a change

Personalization is the name of the game at this year’s CIBC Run for the Cure. It’s challenging to keep a long-term partnership fresh in the eyes of the participants – here’s one way to keep the interest and participation levels high!

After 20 years of holding the CIBC Run for the Cure, the bank and Canadian Breast Cancer Foundation are hoping to keep the marketing around the event fresh by focusing on its longtime supporters.CIBC recently launched its new campaign leading up to the Oct. 2 event with the idea that its participants are the true “changemakers” behind the breast cancer cause.

Source: CIBC Run for the Cure makes a change » strategy

Playtex gives girls a level playing field

A new campaign from Playtex sports aims to level the playing field for Canadian high school women’s teams. Leaning largely on digital and utilizing the #playonCA hashtag, the campaign also leverages paid and earned media in a featured campaign video (below) showing what the funds might potentially be used for.

Playtex Sport hopes to give young girls an equal shot when it comes to their athletic goals by launching the Playtex Play On Canada grant. By going to the Play On website between now and Oct. 31, high school teams can apply to receive up to $5,000 of the $50,000 Playtex plans to give out.

Source: Playtex gives girls a level playing field