Playtex gives girls a level playing field

A new campaign from Playtex sports aims to level the playing field for Canadian high school women’s teams. Leaning largely on digital and utilizing the #playonCA hashtag, the campaign also leverages paid and earned media in a featured campaign video (below) showing what the funds might potentially be used for.

Playtex Sport hopes to give young girls an equal shot when it comes to their athletic goals by launching the Playtex Play On Canada grant. By going to the Play On website between now and Oct. 31, high school teams can apply to receive up to $5,000 of the $50,000 Playtex plans to give out.

Source: Playtex gives girls a level playing field

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