President’s Choice Children’s Charity and Breakfast for Learning

PCCC_BFLfundingPresident’s Choice Children’s Charity (PCCC) has supported Breakfast for Learning as National Premier Sponsor for the past five years, providing fundamental support to feed thousands of children millions of healthy meals and snacks throughout the country. Since the collaboration started five years ago, PCCC has granted more than $12 million to provide nutritious meals and snacks to children and youth in each province and territory.

President’s Choice Children’s Charity announced another $2.8 million will be provided for Breakfast for Learning-funded nutrition programs in the 2013/14 school year. With this help, Breakfast for Learning will support more than 2000 nutrition programs across Canada, feeding approximately 350,000 children more than 50 million healthy meals and snacks.

100% of funds raised for President’s Choice® Children’s Charity by Loblaw banner stores like Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills®, Atlantic Superstore®, SaveEasy®, Dominion® (Newfoundland and Labrador only), Maxi®, Maxi & Cie®, Provigo®, Cash & Carry®, Club Entrepot® and Les Entrepots Presto® goes to helping Canadian kids.

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