2015 Program

Thursday, October 22

8:00 am

Shoppers Love You Horizontal w_Tagline P4 SEBreakfast and Bonding! (Sponsored by Shoppers Drug Mart) 

Expand your circle of corporate citizenship colleagues by breaking bread together and engaging in an enjoyable ice breaker. Hear from Shoppers Drug Mart about their new “LOVE YOU” brand, launched to clearly articulate their commitment to putting women’s health first.

8:30 am

david_head_onlyv2Welcome

Our second conference is dedicated to helping you take your efforts to the next level.  Companies & Causes Canada President David Hessekiel kicks off our exploration of upgrading from eyeballs to hearts and minds, from sponsorship to partnership and from outcomes to impacts.

FOCUS ON: ENGAGEMENT

8:40 am

The Dove Campaign for Real Beauty: A Social Mission
dove-mission_610x309

More than a decade since it launched, Dove’s efforts to make the concept of beauty a source of confidence instead of anxiety continues to engage millions of women and girls across the country and around the globe. Unilever’s Diane Laberge examines the campaign and brand’s successes and challenges on the commercial and cause fronts to provide lessons to help you do well by doing good.

9:10 am

west_jet_video_stillWestJet: Mastering Content Marketing

Since its 2013 Christmas Surprise, WestJet has become internationally known for its prowess in capturing cause-related initiatives on videos that go viral. The truth is it started years before that. WestJet’s Corey Evans shares the story behind the story of the airline’s winning content marketing and offers tips for your efforts.

9:40 am


Donors_choose_300When Crowdfunding Meets Cause Marketing

Donorschoose.org CEO Charles Best, creator of one of the world’s most successful cause crowdfunding platforms benefitting public schools in the U.S., shares lessons learned from their deep experience with corporate partners and advice on combining this social strategy to do well by doing good.

10:05 am                                 Break

10:30 am                                 Your Choice of Breakout Sessions:

Mini-Workshops

Take a 75-minute skill building dive into a crucial topic in a session led by a practitioner and master teacher.   (Workshop sessions repeat in the afternoon)

chris_jarvisEmployee Engagement: There’s a big difference between getting people to show up for volunteering opportunities and creating experiences that energize your colleagues. Join Realized Worth’s Chris Jarvis to learn seven steps that will elevate your program from transactional to transformative.

maureen_speaking_300pxBuilding Better Corporate Relationships (for nonprofits only): From getting in the door to expanding ongoing campaigns, you can be more successful at corporate alliance development with the right training. Learn the secrets of better stewarding corporate relationships from Good Scout Group’s Maureen Carlson.

Measuring Impact: Everyone’s talking about the importance of capturing and communicating the business and social impacts of corporate citizenship efforts, but it’s difficult.  Based on his real world experience, LIFT Philanthropy Partners’ Bruce Dewar offers valuable tips to make progress on impact measurement.

-or-

paul_estey_100pxNonprofit Leadership Summit

For senior corporate alliance development leaders only, this closed-door session provides a great opportunity to discuss challenging issues such as gaining internal buy in and developing substantial new corporate relationships (Does not repeat in PM). Moderated by Paul Estey of PUBLIC, Inc.

11:45 am                                 Pre-Lunch Networking Break

manulife_logoLunch (Sponsored by Manulife) Seating at special interest tables 

Welcome


michael_norton_300pxGiving, Happiness and the Power of Cause

Millions have watched Harvard Business School Professor Michael Norton’s TED Talk “How to Buy Happiness” on the joy generated by giving away money. At Companies & Causes Canada Professor Norton will share field-tested research from Canada and around the world demonstrating how cause campaigns generate increased purchases and loyalty for companies while boosting customer and employee satisfaction.

1:45 pm            Your Choice of Breakout Sessions 


Mini-Workshops

Take a 75-minute skill building dive into a crucial topic in a session led by a practitioner and master teacher.   (Workshop sessions repeat in the afternoon)

chris_jarvisEmployee Engagement: There’s a big difference between getting people to show up for volunteering opportunities and creating experiences that energize your colleagues.  Join Realized Worth’s Chris Jarvis to learn seven steps that will elevate your program from transactional to transformational.

maureen_speaking_300pxBuilding Better Corporate Relationships (for nonprofits only): From getting in the door to expanding ongoing campaigns, you can be more successful at corporate alliance  development with the right training. Learn the secrets of better stewarding corporate relationships from Good Scout Group’s Maureen Carlson.

Measuring Impact: Everyone’s talking about the importance of capturing and communicating the business and social impacts of corporate citizenship efforts, but it’s difficult.  Based on his real world experience, LIFT Philanthropy Partners’ Bruce Dewar offers valuable tips to make progress on impact measurement.

-or-

phil_haid_300pxBusiness Leadership Summit

For senior business corporate citizenship leaders only, a great opportunity to discuss challenging issues such as business integration and managing NGO relationships. Moderated by Phillip Haid of Public Inc.

3:00 pm                                 Break

FOCUS ON: COMPANY/CAUSE ALLIANCES           

3:15 pm

From Sponsorship to Partnership

David Hessekiel sets the stage for this afternoon’s focus on creating more powerful business/NGO alliances.

3:20 pm           

jessica_avery_300px
Canadian Corporate Citizenship Study Premier

Knowledge is power when creating successful corporate social initiatives. Ipsos Marketing’s Jessica Avery premieres new insights based on our second annual study of Canadian consumer attitudes.

3:45 pm           

starbucks_youth_oppStarbucks: Performance-Driven Through The Lens of Humanity

Since its early days, Starbucks has striven to share the highest quality coffee experience and make the world a little better. Starbucks Canada’s Luisa Girotto shares the evolution of that global commitment to positive social impact and then takes a deeper dive into the company’s Canadian programs to create pathways to opportunity for at-risk youth in partnership with numerous NGOs and government agencies across the country.

4:05 pm

From Sponsorship to Partnership

Corporate sponsors of major charity events want far more than impressions these days. Learn how to manage the changing nature of these relationships from the experiences of KPMG’s Peter Heimler and Princess Margaret Cancer Foundation’s Steve Merker on the Enbridge Ride to Conquer Cancer and CIBC’s Andrew Greenlaw and the Canadian Breast Cancer Foundation’s Lynne Hudson on the CIBC Run for the Cure.

4:30 pm                             

samsung_look_at_meNext Generation Collaboration: Samsung Canada and Autism Speaks Canada

When Samsung corporate leaders decided to take an innovative autism campaign beyond Korea, they chose Canada as the test market. Samsung Canada Corporate Brand Officer Mark Childs and Autism Speaks Canada’s Esther Rhee describe the crawl, walk, then run approach they took to developing and then publicizing the Look at Me project, an initiative built around an app that has helped families with members on the autism spectrum better communicate and won the partners accolades.

5:00 pm                             

Post-Conference Reception (Sponsored by Public, Inc.)