News

  • Canadians Who Are Very Interested in What Causes Companies Support Sees Significant Increase Below is a release excerpted from Ipsos on their latest research, which was premiered at the Companies & Causes Canada conference October 11, 2017. Causes are more important than ever to Canadians and to the companies/organizations they choose to deal with. A recent Ipsos survey found that Canadians are placing increasing emphasis and prioritization on the ...
  • Morguard and Big Brothers Big Sisters Launch Second Annual BeYou Campaign to Help Young Women Increase Self-Esteem, Personal Growth and Self-Worth Morguard has teamed up with Big Brothers Big Sisters for the second annual BeYou campaign to help young women across Canada increase self-esteem, personal growth and self-worth. The program will be rolled out from September 18-24, 2017, in the 21 enclosed owned and managed Canadian shopping centres in the Morguard real estate portfolio. A complete ...
  • Canadian Tire Corporation, in Support of Jumpstart, Commits $50 Million Over Five Years to Get More Canadian Kids with Disabilities into Sport and Play Canadian Tire Corporation (TSX:CTC, TSX:CTC.A) today announced an unprecedented $50 million commitment over five years to Jumpstart Charities, in order to give Canadian kids with disabilities greater access to sport and play. In Calgary, Canadian Tire Corporation announced an unprecedented $50 million investment in accessible and inclusive play through its Jumpstart… Jumpstart’s ‘Play Finds a Way’ Movement ...
  • Smiles take on delicious new meaning with return of annual Tim Hortons® fundraiser Starting today and running until September 17th, Tim Hortons is sharing smiles with Canadians from coast to coast with the return of the annual Smile Cookie fundraiser. For one week, Guests can purchase a delicious Tim Hortons chocolate chunk Smile Cookie for $1 (plus tax) and Restaurant Owners will donate the full $1 amount to ...
  • 7-Eleven Announces Slurpee Name Your Price Day 2017 On Friday, September 15, 2017, 7-Eleven® Canada will host its fourth annual Slurpee® Name Your Price Day, raising funds for WE Charity, an organization that empowers people to make a difference through domestic and international change. Slurpee fans across Canada are invited to visit any 7-Eleven store to decide what they will pay for a ...
  • Goodfood pledges 10,000 meals with #PayGoodfoodFWD back-to-school campaign In Canada, one in five children is at risk of starting the school day on an empty stomach due to a lack of access to nutritious food. To kick off the school year and help Canadian kids get the most important meal of the day, Goodfood, Canada’s largest meal kit delivery service, is asking social ...
  • Urban Barn partners with shelters to help those in need feel a little more at home Helping inspire and create beautiful spaces is something Urban Barn is passionate about. As part of its Shelter Rejuvenation Program, Urban Barn has transformed spaces in shelters from five different regions across Canada to help create a homier feel for visitors. Urban Barn’s Shelter Rejuvenation Project is a community-focused initiative aimed at refreshing an area in ...
  • How Canadian Tire Engages Employees for Good Engaging store employees from the desk of a corporate head office can be a challenge. Whether it’s to encourage front-line staff’s participation in fundraising, recruit volunteers, or simply educate on the initiative, a campaign’s success is often determined by how it’s communicated and executed in-store. In this free webinar you’ll get strategy-to-tactic examples of how ...
  • Benefit Cosmetics ‘Bold is Beautiful Project’ 2017 Raised Over $6.1 Million CAD to Empower Women and Girls Benefit Cosmetics has raised over $6.1 million CAD, waxing brows for 445,911 people in 17 countries around the world for the Bold is Beautiful Project, the company’s annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world. Every year during the month of May, 100% of Benefit’s proceeds ...
  • Bluenotes ditches retouching in its fall campaign Bluenotes is taking a stand against the images of perfection young people are pressured to keep up on social media. The brand’s back-to-school campaign, developed in-house, appears under the tagline “Your genes. Our jeans. No filter.” and does not use any retouching in the photographs of its models. “In this day and age, we’re all highly exposed, and our [16- ...
  • Hudson’s Bay’s Grand Portage Team Kicks Off Tour Across Canada in Victoria, British Columbia Hudson’s Bay to raise funds in support of Trans Canada Trail to connect The Great Trail in Celebration of Canada’s 150th Today, iconic Canadian retailer Hudson’s Bay kicked off its summer-long Grand Portage adventure in Victoria, British Columbia. The day marked the first leg of the 66-day journey and began with the three-person Grand Portage team meeting ...
  • Nature Valley simplifies the great outdoors As part of Nature Valley’s “Rediscover Nature” campaign that began in 2015 and was intended to move away from product-focused messaging, the brand’s summer campaign encourages Canadians to get outdoors with some practical tips. The “100 #NatureMoments for 100 Days of Summer” campaign is giving Canadians a list of things they can do every day for ...
  • Harley Davidson Celebrates 100 Years in Canada with Diversity Campaign Harley Davidson is celebrating its 100th anniversary in Canada with a celebration of diversity using a series of documentaries sharing the wide range of what it means to be a Canadian. In Canada specifically, we need to be more relevant to the demographic segments we aren’t reaching yet. The people that are bringing growth to the ...
  • Tim Hortons Smile Cookie campaign raises $7.2 million for local charities The results are in and they’re impressive! A whopping $7.2 million raised in Tim Hortons annual ‘Smile Cookie’ campaign. New this year were car decals and a Snapchat filter customers could use to share their selfies. Tim Hortons is spreading brighter smiles with a total of $7.2 million raised in this year’s Smile Cookie campaign. During the week-long ...
  • Always Celebrates International Day of the Girl Always continues its long-standing support of girls’ empowerment with a new grant to the Canadian Women’s Foundation’s Girls’ Fund. To mark UN Women International Day of the Girl, Always is committing its support to the Canadian Women’s Foundation’s Girls’ Fund to help one thousand girls, ages nine to 13 via 22 organizations in 44 communities across Canada. This ...
  • CitiFinancial and Food Banks Canada: A Commitment that Shapes Our Company CitiFinancial is pleased to be entering its sixth official year of partnership with Food Banks Canada. This relationship began at a grassroots level in 2006 with employees participating in volunteer events held at their local food banks, and developed into an official nationwide partnership in 2010. Since then, CitiFinancial’s support of Food Banks Canada has ...
  • Help us give away another $1 million Aviva Canada is pleased to announce that voting for the 2016 Aviva Community Fund (ACF) competition begins today. Over the past 18 days, ACF has received over 450 incredible ideas for positive change in communities all across Canada. Voting opens at 12 pm ET today and continues until October 28 at 4 pm ET. Source: Help ...
  • Shoppers Drug Mart Growing Women’s Health campaign raises funds for local women’s health This year’s SHOPPERS LOVE. YOU. point of sale campaign includes a variety of “Growing Women’s Health” icons ranging from $1 to $50. An online ‘Growing Women’s Health’ game also allows customers to direct corporate donations to the charity of their choice. In an effort to support women’s health organizations across the country, tomorrow Shoppers Drug Mart ...
  • 50 Shades of Green: How One Coffee Company Is Combatting Greenwashing Office Coffee Solutions (B2B and retail coffee supplier) and Mindful Snacks (B2B provider of healthy office snacks) are a partnership that avoid shades of green and sticks to concrete facts. Their latest venture is committing to Bullfrog Power’s green fuel for their entire delivery fleet. Bullfrog Power ensures that renewable fuel is injected into the ...
  • More than $2.5 million to support physical activity programs for kids and youth across Canada RBC, ParticipACTION and the Public Health Agency of Canada announced the 2016 RBC Learn to Play Project grants today, with more than $2.5 million going to 212 community-based organizations across Canada. These grants will help support kid and youth sport and recreation programs for the upcoming year. Source: More than $2.5 million to support physical activity ...
  • Home Hardware Beautifies Communities Across Canada    Home Hardware Stores Limited and Tree Canada dug in this fall at 16 locations across Canada to plant and look after mature trees in celebration of National Tree Day. National Tree Day is held annually on the Wednesday of National Forest Week to remind Canadians of the numerous health and environmental benefits provided by trees. The special day is celebrated across the country ...
  • Brighten someone’s day with a Tim Hortons smile cookie Today marks the sweet return of Tim Hortons annual Smile Cookie campaign running from September 12 to 18 in participating Restaurants across Canada. During this year’s campaign, Guests can indulge in a decadent, freshly baked chocolate chunk Smile Cookie for $1 plus tax, with the full $1 being donated by Tim Hortons Restaurant owners to ...
  • CIBC Run for the Cure makes a change Personalization is the name of the game at this year’s CIBC Run for the Cure. It’s challenging to keep a long-term partnership fresh in the eyes of the participants – here’s one way to keep the interest and participation levels high! After 20 years of holding the CIBC Run for the Cure, the bank and Canadian ...
  • Playtex gives girls a level playing field A new campaign from Playtex sports aims to level the playing field for Canadian high school women’s teams. Leaning largely on digital and utilizing the #playonCA hashtag, the campaign also leverages paid and earned media in a featured campaign video (below) showing what the funds might potentially be used for. Playtex Sport hopes to give young girls ...
  • McDonald’s newest Happy Meal toy is a step counter Here’s a Happy Meal toy that both kids and parents can get excited about…a step counter. McDonald’s Canada is looking to get kids active with the release of its latest Happy Meal toy. On Tuesday the quick-service restaurant introduced the “Step-It,” a new activity tracker wristband created by McDonald’s that will be packaged with the chain’s Happy Meals for the ...
  • Cadillac Fairview pledges to do good As part of its back-to-school focus, Cadillac Fairview tries to remind young Canadians of big-picture issues. Look for the #WhoWillYouBe hashtag related to this effort. Cadillac Fairview is placing visibility around its support for international charity WE through a new campaign aimed at inspiring Canadian youth about the importance of life’s bare necessities. The “We Stand with ...
  • Home Depot reverses homelessness The Home Depot has a new ad that shares the backstory of a homeless youth in support of the company’s Orange Door initiative. Fighting homelessness, particularly youth homelessness, through the Orange Door Project has been a major CSR platform for Home Depot in recent years, although one that has not seen a great deal of above-the-line advertising ...
  • Iogo gets kids to eat their vegetables Fruits and veggies are becoming a cause in and of themselves. This new product line and rebranding by Iögo Nano is just one in a long line of initiatives focused on making fruits and veggies “cool” to eat and targeted at kids and youth. Launching this month, Iögo Nano is hoping to bring more healthy choices and ...
  • Dairy Queen® Fans across Canada come together on August 11 This 32-year partnership has raised over $115 million for CMN hospitals across Canada. An iconic and impressive campaign! Dairy Queen® Canada is once again giving Canadians a reason to treat themselves for a good cause. August 11 marks the 14th annual Miracle Treat Day at participating DQ locations across Canada. On this day, net proceeds from ...
  • The Aviva Community Fund Partners with CanadaHelps to Increase Impact on Charitable Funding The Aviva Community Fund (“ACF”) is pleased to announce a new partnership with a known leader and innovator in the charitable sector, CanadaHelps. Now in its eighth year, ACF is Canada’s longest running online funding competition. CanadaHelps provides effective and affordable online technology to both donors and charities to promote charitable giving across Canada. Through CanadaHelps’ ...
  • U CAN initiative helps make ice cream and sustainability a delicious combination Interesting initiative from Unilever Canada – U CAN empowers consumers to feel good about their purchase decisions by sharing the social responsibility efforts behind favorite products. Unilever’s Jonathan Affleck will be speaking at Companies & Causes Canada in November – don’t miss it! The next time you reach for your favourite ice cream bar, you could be ...
  • Gap Marks (RED)’s 10th anniversary in the Fight Against AIDS Here’s an example of a legacy program supported by multiple retailers that has recently announced significant progress in actually SOLVING the social issue of AIDS in Africa. Gap is proud to commemorate (RED)’s 10th anniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. Gap has contributed ...
  • JOEY Restaurants Launches Scoop of Care A nice example of a cause promotion empowering employees to decide where donations are directed – allows a more authentic commitment to the cause by the people serving up both the ice cream and the fundraising appeal.   Starting this summer, JOEY Restaurants is expanding the Cup of Care philanthropy program with a new initiative called Scoop ...
  • Moores Clothing For Men Teams Up With Toronto Raptors Head Coach For Canadian Suit Drive With the help of celebrity power from Dwane Casey and Nick Cannon, this men’s suit drive delivers professional attire to local social service organizations Throughout the month of July, people from all over Canada have been participating in the Moores Clothing for Men Canadian Suit Drive, where donators can drop off gently-used professional attire to any ...
  • Tim Hortons Camp Day brews $12.6 million to make 19,000 kids’ futures Tim Hortons Guests and Restaurant Owners raise $12.6 million for the Tim Horton Children’s Foundation, helping to send kids from low-income families on a life-changing camp experience OAKVILLE, ON, June 7, 2016 – On June 1, 100 percent of proceeds from coffee sales at participating Tim Hortons Restaurants, along with Camp Day bracelet sales and donations ...
  • Turtle bottle helps young children understand conscious consumption Even toddlers can begin to learn about conscious consumption, the movement to consider the impact of what we use and buy on the environment and our health. British Columbia-based Taslie Skin Care has found an innovative way to begin this conversation with young children. “Since we began Taslie in 2008, we have been committed to environmental ...
  • Global Charity Free The Children and Social Enterprise ME to WE Celebrate New Brand – WE Today, after more than two decades of growth, global charity Free The Children and its social enterprise partner ME to WE reinvent themselves under the umbrella brand of “WE”. Uniting people to live WE and providing the tools needed to actively address pressing local and global issues, the organizations have already inspired millions to change the ...
  • Burt’s Bees celebrates Toronto’s Bee City Affiliation with Commissioned Street Art in the Annex Mural raises awareness about the plight of native pollinators like Toronto’s Green Sweat Bee TORONTO, June 23, 2016 /CNW/ – Toronto has officially become the first city in Canada to receive a “Bee City” affiliation and to celebrate the news, Burt’s Bees has commissioned renowned street artist Nick Sweetman to paint a mural featuring the city’s ...
  • Pet Valu Pet Appreciation Month Raises $2 Million for Pet Charities Canada’s love of pets was in full force this Spring, helping Pet Valu raise a record-setting $2 million for animal welfare charities and rescues across the nation. Animal lovers and the Pet Experts at Pet Valu stores across North America, teamed up throughout April during Pet Valu’s annual Pet Appreciation Month. Since events began in 2011, Pet ...
  • Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism Samsung and Autism Speaks Canada ‘Light It Up Blue’ to Showcase how Technology and ‘Look At Me’ can Benefit Children and Families Living with Autism MISSISSAUGA, ON, March 31, 2016 Innovative ‘Look at Me’ partnership and #WhoEyeAm campaign—featuring Niam Jain, 13-year old Toronto artist living with Autism MISSISSAUGA, ON, March 31, 2016 – Samsung Canada, in partnership with ...
  • Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honouring the Rigorous Journey Athletes Face to Achieve Their Dreams at the Olympics Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games April 12, 2016–As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the ...
  • Hudson’s Bay Hosts National Charity Shopping Event in Support of Boys and Girls Clubs of Canada On Thursday, March 24, Hudson’s Bay invites customers to shop the latest spring styles while giving to a worthwhile cause.  Giving Day, an all-day charity shopping event, will take place in all 90 Hudson’s Bay stores across Canada and on thebay.com. “Helping young Canadians boost their academic potential and achieve success is an immensely important cause ...
  • More than 670 auto dealers across Canada ask for customers’ help to end distracted driving Customers walking through the doors of their neighborhood auto dealership over the next month may be asked to do more than check out the latest vehicle models. They will also be encouraged to take a pledge against distracted driving – a dangerous and growing trend that is responsible for 4 million vehicle collisions a year ...
  • WALMART CANADA AIMS TO REDUCE PLASTIC WASTE • Goal is to eliminate plastic film from municipal land-fill • New five-cent fee to be implemented to discourage single-use bags • Reusable bags to be offered at a discount Mississauga, ON., January 25, 2016 – Walmart Canada today announced that beginning Feb. 9, 2016, it will stop providing free plastic bags to customers in an effort to ...
  • Mark Wahlberg joins CIBC in announcing $6 million raised for kids’ charities on CIBC Miracle Day Actor and youth mentor Mark Wahlberg joined CIBC (CM: TSX) (CM: NYSE) today taking to Twitter to announce that on its 31st anniversary, CIBC Miracle Day raised $6 million in support of children’s charities around the globe. On the first Wednesday of every December, CIBC traders and advisors donate their trading fees and commissions to make miracles happen for kids-in-need. Events were held ...
  • Manulife helping Canada Company Connect more Veterans to the Business Community Canada Company will strengthen its innovative Military Employment Transition (MET) Program after receiving a $50,000 donation from Manulife. The Military Employment Transition (MET) Program helps build stronger connections between Veterans, business and defence leaders at all levels through awareness, education and exchange programs. Since its inception, the MET Program has helped 1,200 veterans find jobs. “The Military ...
  • Virgin Mobile asks Canadians to get the goods that do some good Samsung Galaxy Grand Prime revealed as next RE*Generation Phone Starting today, $5 from the sale of every Samsung Galaxy Grand Prime and Universal Power Bank purchased from Virgin Mobile will help connect at-risk and homeless youth with the training, skills and opportunities they need to secure meaningful jobs and emerge from the cycle of homelessness. A recent ...
  • Kim Cattrall Joins Stand Up To Cancer Canada And The Canadian Breast Cancer Foundation To Raise Awareness And Funds For Breast Cancer Research New campaign reinforces that collaborative research bringing new treatments to breast cancer patients faster enables women to live full, active lives Stand Up To Cancer Canada (SU2C Canada) and the Canadian Breast Cancer Foundation (CBCF) have teamed up on a new public service announcement (PSA) featuring actress Kim Cattrall. The PSA will begin airing in October. The ...
  • Canada’s Top Retailers Raising Funds and Consumer Engagement at the Till Costco, Walmart, Loblaws and Shoppers Drug Mart Raise Millions for Good Causes at Point of Sale Sixty percent (60%) of Canadians report having made a donation to a charity at the checkout counter, the most frequently cited way Canadian brands are helping consumers make a social impact, according to a new study by Ipsos Marketing and ...
  • Purolator’s Tackle Hunger Recognizing that hunger is an important issue that affects Canadians across the country, Purolator is committed to helping alleviate hunger in the communities in which its employees live work and play. The Purolator Tackle Hunger® program works closely with employees, partners, agents, customers and food banks across Canada to collect donations and help raise awareness about ...
  • Be A Hero and #beetcancer! ACE BAKERY® AND HERO CERTIFIED BURGERS® UNVEIL THEIR PINK BUN CAMPAIGN IN SUPPORT OF THE CANADIAN BREAST CANCER FOUNDATION™ – ONTARIO REGION Think pink, eat pink! ACE Bakery® and HERO Certified Burgers® have teamed up together in support of the Canadian Breast Cancer Foundation- Ontario Region (CBCF), in an effort to help “beet” cancer. From September ...
  • Indigo Love of Reading Foundation Launches its Annual Adopt a School Program Annual giving campaign aims to put a book in the hand of every child The Indigo Love of Reading Foundation is pleased to announce the launch of its 2015 Adopt a School program, celebrating its seventh year supporting children’s literacy in Canada. Taking place between September 20 – October 10 2015, the annual grassroots campaign unites ...
  • “In this Together” calls on Canadians to sign up for #CIBCRunfortheCure Four women. Five filmmakers. A packed theatre filled with breast cancer survivors and those touched by cancer. In CIBC’s powerful new social video “In this Together,” Run participants discover the true impact of their participation in the Canadian Breast Cancer Foundation CIBC Run for the Cure. “This mini-documentary reminds us that by participating in the CIBC ...
  • COBS Bread Launches COBS Cares Campaign for Breakfast Club of Canada COBS Bread will be donating $1 from every COBS Bread Higher Fibre loaf and Whole Wheat loaf from September 12 to September 20, 2015 to Breakfast Club of Canada (The Club). The Club is a non-profit organization dedicated to providing funding and services for school breakfast programs in communities across the country. This is the second ...
  • Hyena Road Announces partnership with Wounded Warriors Canada Canadian writer-director-producer Paul Gross’ new film, HYENA ROAD, is proud to name Wounded Warriors Canada as its charitable partner. The partnership is intended to help educate and inform the public about the challenges facing our Canadian Armed Forces members, Veterans and their families who return from operations. Wounded Warriors Canada (WWC) specializes in supporting Veterans and ...
  • TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada Study Reveals Canadians Value What’s Close to Home and Close to Heart Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the events, charities, and teams they love most. Some valuation metrics, such ...
  • Purolator Tackle Hunger Week campaign raises more than 220,000 pounds of food for Canadian food banks Purolator has delivered 228,352 pounds of food to food banks across Canada as part of its Purolator Tackle Hunger® Week campaign. From June 1 to 5, Purolator employees, partners, agents and customers held events across the country to raise food and cash donations for food banks in their communities. “The kindness of Canadians has once again ...
  • Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada Heart and Stroke Foundation, Paralympic Teams, UNICEF Canada, NHL among the Properties Honoured Tuesday, July 22, 2014, Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market intelligence ...
  • Royal LePage opens the door to safety for women and children fleeing domestic violence Royal LePage announced today another step forward in its efforts to help abused women and their children find help. The Royal LePage Shelter Foundation has been named a national partner in Sheltersafe.ca – a new online resource – along with RBC Foundation. With this partnership, the real estate company continues its commitment to helping women and ...
  • Tim Hortons Cafe & Bake Shop Raises $12.4 Million (CAD) on Camp Day with 100 Percent of Coffee Sales Donated to the Tim Horton Children’s Foundation More than 18,000 kids will go to camp this year thanks to the generous support of Tim Hortons Cafe & Bake Shop guests and restaurant owners across North America who came together to raise $12.4 million (CAD) during this year’s Camp Day on Wednesday, June 3. All funds raised will make attending camp a reality ...
  • Canadian Tire Partners with the Canadian Military in Support of Canadian Forces Morale and Welfare Services $300,000 Equipment Donation to be Celebrated with Six Base Tour During Recreation Month Today, Canadian Tire Corporation announced a donation of $300,000 of sporting equipment to military families living on Canadian Forces Bases (CFB) as part of a partnership with Canadian Forces Morale and Welfare Services. To celebrate the equipment donations, Canadian Tire is participating in six ...
  • Coffee with a cause: Tim Hortons Camp Day sends local kids to camp One hundred per cent of coffee sales send economically disadvantaged kids on a life-changing camp experience. Funds raised help Tim Hortons restaurant owners sponsor kids in their own community. Today, your daily Double Double will have added benefits. It’s Tim Hortons Camp day, and one hundred per cent of coffee sales will be donated to the ...
  • Canadians lend their support to families across the country on the 22nd McHappy Day® Over $4.6 million raised in support of Ronald McDonald Houses and other local children’s charities More than $4.6 million was raised on the 22nd McHappy Day for a grand total of over $50.8 million since the inception of the beloved national fundraising event to support Ronald McDonald Houses and other local children’s charities. On McHappy Day, more ...
  • Shreddies sets out on third annual “Search for Goodness” Nationwide call to nominate people who spread goodness in their community   A recent study revealed that almost 70 per cent of Canadians feel it’s important to volunteer simply because it’s the right thing to do. Post Shreddies believes there is genuine goodness in every Canadian; it’s part of who we are as a nation and deserves to be celebrated. To ...
  • CIBC’s 2014 Corporate Responsibility Report and Public Accountability Statement now available CIBC (TSX: CM) (NYSE: CM) released its annual Corporate Responsibility Report and Public Accountability Statement today which compliments CIBC’s Annual Report to shareholders by disclosing CIBC’s economic, environmental, social and governance performance for the 2014 fiscal year. “We recognize that the long-term success and viability of our bank is closely linked to the confidence and trust ...
  • RBC releases 2014 Public Accountability Statement RBC today announced that its 2014 Public Accountability Statement is now available on www.rbc.com. The Public Accountability Statement outlines the bank’s contribution to the economy and society in Canada. In April, RBC will publish its 2014 Corporate Responsibility Report, an accounting of the company’s impact in six priority areas: corporate integrity, economy, marketplace, workplace, environment and ...
  • CIBC marks International Women’s Day with $500,000 commitment to Canadian Women’s Foundation to help move women out of poverty Funding will help 2,500 women across Canada launch small businesses or learn skilled trades through community organizations One in seven women in Canada live in poverty. It’s a disturbing statistic that can only be turned around through a holistic approach by public and private organizations to break down the social and economic barriers that have marginalized ...
  • BMO and ChangeIt Announce First-in-Canada Partnership to Make Charitable Giving Easier Than Ever Consumers can use credit card to ’round-up’ amounts on their purchases to charities of choice BMO Bank of Montreal and ChangeIt today announced a partnership that offers Canadians the ability to donate to their favourite charities conveniently and securely on a day-to-day basis. Customers can sign up at www.bmo.com/community2014 and set ’round up’ amounts on their BMO MasterCard ...
  • Canada’s leading technology solution provider named Donor of the Week CDW Canada, a leading provider of technology solutions for Canadian organizations in the public and private sectors, is thrilled to announce it is donating $28,655 to The Hospital for Sick Children (SickKids) in support of Children’s Miracle Network. As a direct result of its various fundraising initiatives, the Canadian company has also been named Donor ...
  • Canadian Brands Who Do ‘Good’ Likely to Perform ‘Well’ Mental Health, Poverty Top Causes Canadians Want Companies to Support Cause marketing is a popular strategy among companies, but does it help to do ‘good’? It appears so! The vast majority (84%) of Canadians claim that they would likely switch brands to one affiliated with a good cause if price and quality were similar. This is ...
  • The Brick partners with Children’s Miracle Network to improve the lives of children and families across Canada Brickley Bear introduced to raise funds for SickKids Foundation. The Brick is the newest national partner of the Children’s Miracle Network in Canada. The partnership underscores The Brick’s commitment to helping to improve the lives of children and their families. “The Brick is proud to be part of communities across Canada and has a strong tradition of ...
  • Tim Hortons #WarmWishes Holiday Cup Double Doubles the Warmth Tim Hortons social media campaign encourages Canadians to share #WarmWishes and do good for others this holiday season Tim Hortons annual holiday cups have arrived, dressed for the season and, for the very first time, feature a celebratory hashtag – #WarmWishes. “Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim ...
  • Perception Study of Aboriginal Canadians Reveals Low Opinion of Mining Industry Results can help the resource industry build positive relationships with Aboriginal communities A Canada-wide survey of Aboriginal Canadians who reside in rural/remote communities commissioned by PR Associates has revealed only 38 percent have a favourable perception of the mining and mineral exploration industry. This is in contrast to positive approval ranging between 76 and 82 percent ...
  • LACOSTE Canada & the Fondation LACOSTE support Right To Play Aboriginal Youth Programs with launch of “The Croc Gives Back” Canadian fundraising Campaign LACOSTE Canada is proud to announce the launch of The Croc Gives Back – a cause marketing campaign dedicated to supporting the Right To Play Promoting Life-skills in Aboriginal Youth (PLAY) program in 2015. The Canadian fundraising campaign will be held in the 14 LACOSTE boutiques from coast-to-coast between November 12th and December 31st, 2014, as well as on the brand’s Canadian e-commerce ...
  • Clean Water Initiative Asks Canadians to Help Combat Global Clean Drinking Water Crisis Jason Priestley, along with P&G and Walmart Canada, is asking socially-minded Canadians to join in the commitment to combat the global clean drinking water crisis this November. Since April 1, 2014, P&G, through the support of Canadians, has succeeded in donating over 15 million days of clean drinking water* to those in need by simply ...
  • SUNBEAM PARTNERS WITH CANADIAN CANCER SOCIETY “Supports With Warmth” campaign supports charity’s Wheels of Hope program OCTOBER 30, 2014 Sunbeam is hoping to spread some warmth with a new awareness and fundraising campaign for the Canadian Cancer Society. The brand, owned by Jarden Consumer Solutions, launched the “Supports With Warmth” that was developed with PR firm Cohn & Wolfe. The campaign aims to draw ...
  • New initiative sets out to inspire the next generation of environmental champions So Nice and Evergreen collaborate to support the creation of organic food gardens and encourage Canadian schools and families to join the movement A new partnership and organic initiative officially launched today by So Nice, a Canadian brand of organic dairy alternative beverages, and Evergreen, a national not-for-profit, is setting out to provide Canadian schools with ...
  • Hudson’s Bay Company Foundation Donates $50,000 to Canadian Red Cross in Support of the West Africa Ebola Fund Hudson’s Bay Company (HBC) announced today a donation match of up to$50,000 to the Canadian Red Cross in support of their efforts to combat the spread of the deadly Ebola virus and provide emergency response operations in the affected countries. The donation will benefit the West Africa Ebola Fund with funds raised through the HBC ...
  • Can buying a suit save a life? – We believe it can 3 young entrepreneurs need your help to fund their “Gentlemen of York” project Raising $80,000 in 30 days can seem like a challenge but 3 gentlemen from Waterloo think that it might just be worth the risk. Julian Corredor (20), the Creative Director behind Gentlemen of York has designed what they’re calling the “The Madison.”  A refreshed ...
  • Let’s go streaking Canada! -Follow along at Stanfield’s.com, as testicular cancer survivor Mark MacIntyre streaks across Canada to raise awareness and funds for below-the waist cancers- While not the most comfortable topic to talk about, testicular cancer is actually the number one form of cancer found in young men, having affected an estimated 1,000 Canadian guys in 2014 alone. That ...
  • Samsung Canada Donating 200 Tablets to Autism Families Samsung released a new Android app, Look At Me, an interactive camera app designed to help kids learn how to better maintain eye contact, Tech Crunch reported. In partnership with Autism Speaks Canada, Samsung is also launching The Look at Me Project, a program that will donate 200 GALAXY Tab S devices preloaded with the ...
  • $2.4 million raised by CIBC Run for the Cure The Quebec Breast Cancer Foundation is proud to announce that the CIBC Run for the Cure, held simultaneously today in Montreal, Quebec City and Sherbrooke, successfully raised the impressive sum of $2.4 million. Over 20 000 people took part in the major annual event, which officially kicks off Breast Cancer Awareness Month. Runners included Montreal ...
  • Sun Life Financial contributes $50,000 to support relief efforts for those affected by the Ebola outbreak in West Africa Canadian Red Cross to use funds for life-saving assistance on the ground Sun Life Financial announced today it will contribute $50,000 to support relief efforts for those affected by the Ebola virus in West Africa. The contribution will come from the Sun Life Financial International Response Fund at the Canadian Red Cross, which will allow the ...
  • Another $1 million for community projects, the Aviva Community Fund returns In its sixth year, competition introduces new ways to win funding and new categories “It has been such a privilege to be a part of this project that will impact our community in a really positive way for years to come. Participating in and winning the Aviva Community Fund enabled community members of all ages to ...
  • UNICEF Canada & Canada Soccer team up in partnership to save children and mothers Multi-year agreement looks to leave a legacy on and off the field   Today, UNICEF Canada and Canada Soccer announced a multi-year partnership to support development initiatives that save the lives of children and mothers around the world. The grassroots engagement will bridge Canadian soccer pitches in towns from coast to coast with global efforts to ...
  • Home Hardware Set to Beautify Communities across Canada with 50th Anniversary Tree Plant Home Hardware Stores Limited and Tree Canada are digging in this fall at 21 locations across Canada to plant and look after mature trees in celebration of National Tree Day. Today marks the fourth anniversary of National Tree Day, held annually on the Wednesday of National Forest Week to remind Canadians of the numerous health and ...
  • The Purple Elephant Lights up the CN Tower Purple for World Alzheimer’s Day The Purple Elephant Campaign Raising Awareness for Alzheimer’s The Purple Elephant Campaign (PEC), a not-for-profit organization with a mandate to increase awareness and understanding of Alzheimer’s disease across all levels of society, has collaborated with the CN Tower to light up the tower purple during World Alzheimer’s Day on September 21st. In Canada alone, more than half ...
  • MADD Canada and LCBO Launch New School Assembly Program to Ontario Students Forest Hill CI students experience the ‘aftermath’ of impaired driving The physical crash caused by an impaired driver lasts mere seconds. The aftermath remains for months, years and entire lifetimes. Ontario students will see the lasting impact of impaired driving as MADD Canada and provincial partner LCBO team up to deliver Aftermath, the latest School Assembly Program, to ...
  • Sears Great Canadian Run Supports Childhood Cancer Awareness Month #EndKidsCancer One Step at a Time Sears Canada Inc. and The Hospital for Sick Children are calling on all residents in the Greater Toronto Area to lace up for the fourth annual Sears Great Canadian Run.   On September 20, participants will embark on a 100-kilometre team relay from Toronto to Blue Mountain Resort to raise money for the fight against childhood ...
  • The Prince’s Charities Campaign for Wool comes to Canada First Annual Wool Week Partners with Joe Fresh, Pink Tartan and Holt Renfrew to host inaugural events The Prince’s Charities Campaign for Wool will introduce the first Canadian Wool Week from September 29 – October 4, in Toronto.  Wool Week is supported by  founding Canadian retail partners Holt Renfrew, Joe Fresh and Pink Tartan. The Campaign for Wool is a global endeavour initiated ...
  • Tim Hortons is sharing smiles from coast to coast Tim Hortons Smile Cookie campaign is back! From September 15 to 21, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants with 100 per cent of the proceeds being donated to local charities, hospitals and community programs. Tim Hortons Smile Cookie campaign launches today supporting more than ...
  • Indigo Love of Reading Foundation’s Adopt a School Program Launches, Aims to Donate 64,000 Books to More Than 180 High Needs Elementary Schools Across Canada Adopt a School Celebrates Sixth Anniversary:  Challenges Schools Across Canada to Engage their Communities for a Chance to Win an Additional $10,000 The Indigo Love of Reading Foundation is pleased to announce the launch of its Adopt a School program, celebrating its sixth anniversary this year.  From Sept. 14 to Oct. 4 Indigo, Chapters and Coles locations across Canada will invite Canadians ...
  • Canada Company and CIBC Join Forces to support Veterans CIBC Pledges $500,000 for Military Employment Transition (MET) Program Today Canada Company welcomed CIBC as a Founding Partner of its Military Employment Transition (MET) Program following its generous donation of $500,000. As the first financial institution to directly contribute to the program, CIBC will support Canada Company’s innovative web-based platform which provides education, tools and on-line ...
  • New Million Dollar Hockey Pool invites Ontarians to streak for a great cause The Canadian Cancer Society is calling on hockey fans in Ontario to put their knowledge of the game to the test in Million Dollar Hockey Pool, Canada’s first major charitable sports pool to offer a $1 million prize. Sports broadcasters Jay Onrait and Dan O’Toole, hockey legends Doug Gilmour and Brad Marsh and a team of ...
  • COBS Bread Announces New Partnership with Breakfast Club of Canada COBS Bread is proud to announce its new partnership and fundraising program with Breakfast Club of Canada, a non-profit organization dedicated to providing funding and services for school breakfast programs in communities across the country. From September 11 to September 24, 2014, during COBS’ Higher Fibre for Higher Learning fundraiser, $1 from every COBS Bread Higher ...
  • Hudson’s Bay and Dufour-Lapointe sisters launch new Olympic Red Mittens campaign Canadian Olympic Foundation highlights Hudson’s Bay continued investment in Canadian Sport through Iconic Red Mitten initiative Today, Olympians and official Red Mitten ambassadors, the Dufour-Lapointe sisters, along with Hudson’s Bay, launched the 6th edition of its Red Mitten, the nation’s most iconic symbol of Canadian Olympic pride and the source of millions of dollars in direct ...
  • Gray Tools Canada kicks-off ‘Together We Are Stronger’ campaign with Prostate Cancer Canada to raise funds and prostate cancer awareness Gray Tools Canada Inc, in cooperation with Prostate Cancer Canada, is proud to announce its “Together We Are Stronger” campaign that seeks to help eliminate prostate cancer. The campaign kicks off September 1, the beginning of prostate cancer awareness month, and runs until the end of the year. During the four-month period a portion of all ...
  • Family Channel encourages students to Stand UP! with annual Bullying Awareness Week campaign Network teams up with Canadian band Eleven Past One and stars from The Next Step to promote bullying prevention Family Channel is ready to challenge bullying behaviour as its 12th annual Stand UP! campaign launches today in advance of Bullying Awareness Week. Partnering with Bowmanville, ON natives Eleven Past One on a new anthem and set ...
  • MasterCard’s $250,000 Commitment Encourages Canadians to Stand Up To Cancer TORONTO, August 28, 2014 – A diagnosis of cancer brings time into sharp focus, and today MasterCard Canada announced it is becoming one of the first corporate sponsors of Stand Up To Cancer Canada (SU2C Canada). The US-based initiative Stand Up To Cancer (SU2C) was first created by the Entertainment Industry Foundation in 2008. SU2C ...
  • Wall of Hope, new CIBC Pink Collection in branches now across Canada Share your messages of hope and inspiration ahead of this year’s Canadian Breast Cancer Foundation CIBC Run for the Cure Leading up to October’s Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC (TSX: CM) (NYSE: CM) is inviting Canadians to share messages of hope and inspiration to family and friends who have been touched ...
  • Three steps for quantifying your cause ROI Cause Marketing Forum president David Hessekiel tackles the issue that’s top of mind for execs handling CSR in Canada. by Strategy’s Matthew Chung  The leading topic on the minds of executives in the CSR field is how to determine the ROI of their cause efforts, according to a new Canadian survey. Measuring social impact was second on the ...
  • A&W’s Cruisin’ to End MS Day On Thursday, August 21, take part in the movement to fight multiple sclerosis For each Teen BurgerTM sold in Canada, $1 will the given to the MS Society of Canada The Multiple Sclerosis (MS) Society of Canada invites Quebecers to contribute to its annual cause marketing and MS awareness campaign, which has been held for the past six ...
  • Canadian Corporate Citizenship Leaders Weigh In: This Company Wins “Most Admired” Status Canadian Tire Jumpstart is the most admired Canadian corporate citizenship/cause marketing program among business executives working in the field, according to a survey conducted by Companies & Causes Canada. Twenty-four percent of respondents gave top marks to Canadian Tire’s nine-year effort to help kids in need participate in organized sports and physical activities.  Second on the ...
  • Let’s Talk About Bladder Leakage: Depend Brand Builds Underwareness to Help Bring Condition Out of Hiding and Into Plain View Depend brand boldly invites Canadians to “Drop Your Pants for Underwareness” and support millions who experience bladder leakage It is estimated that as many as 3.3 million Canadians experience some form of bladder leakage. So no one has to go at it alone, Depend brand (www.Depend.com) is launching “Drop Your Pants for Underwareness” (www.Underwareness.com) to help ...
  • Virgin Mobile RE*Generation Unveils Custom Curated Art Today, Virgin Mobile RE*Generation unveiled a custom piece of art at its new Virgin Mobile retail location on Queen Street West. The mural was created by Matthew Del Degan, the Toronto-based artist known for the Lovebot and Love Invasion, in collaboration with young artists engaged at SKETCH, a community arts enterprise that creates opportunities for ...
  • TD Bank Group and Corus Entertainment Come Together in Support of Frontier College Canada’s preeminent literacy organization, Frontier College, will receive a financial and literary boost this year for its annual Aboriginal Summer Literacy Camps, from Corus Entertainment and TD Bank Group. The focus of this year’s program is to help nourish the bodies and minds of young children in Aboriginal communities across the country. TD has been a ...
  • Staples and Katy Perry team up to “Make Roar Happen” for Canadian students Katy Perry and Staples have joined forces to “Make Roar Happen” cause marketing effort by celebrating and supporting students during the back-to-school season, as the global pop music superstar kicks off the Canadian leg of her Prismatic World Tour. In Canada, the campaign is centered on Staples’ annual efforts to help Canadian students who lack resources ...
  • Petsecure Celebrates 25th Anniversary with Donation to Nova Scotia SPCA As part of Petsecure’s 25th anniversary celebrations, the company will make a $15,000 donation to nonprofit partner, the Nova Scotia Society for the Prevention of Cruelty to Animals (SPCA). The Nova Scotia SPCA works closely with Petsecure and offers a free trial of pet health insurance to its clients for any newly-adopted pets. Petsecure has similar partnerships ...
  • Kraft Canada and TSN Announce Top 10 Winning Communities For This Year’s Kraft Celebration Tour In celebration of Canada Day, Kraft Canada and TSN today revealed the Top 10 winning communities for this year’s Kraft Celebration Tour (#KCT), which helps Canadians build better places to play. Each Top 10 winner receives $25,000 towards their community project, plus for the first time, a chance to take home a total of $100,000 ...
  • Add ‘Sober Ride Home’ to Your Canada Day Celebration Checklist If you are raising some glasses of birthday cheer to mark Canada Day, MADD Canada and Allstate Insurance Company of Canada are asking you to leave the driving to someone sober. “Impaired driving is no accident,” said MADD Canada National President Angeliki Souranis. “Far too often, people make the decision to drive after drinking, wrongly assuming ...
  • Loblaw Awards More Than $250,000 in Support of After-School Programs across Canada To help kids in local communities get active and stay healthy, Loblaw Companies Limited (Loblaw) has awarded more than $250,000 through its After-School Grant for 2014. Seventy-seven organizations across Canada providing after-school activities for kids from kindergarten to grade 12 will each receive grants of up to $5,000. Since 2010, $1.25 million has been awarded ...
  • CIBC supports PrideHouseTO Pavilion to encourage inclusiveness CIBC is proud to announce its sponsorship of the PrideHouseTO Pavilion at The 519 Church Street Community Centre for WorldPride 2014 and the TORONTO 2015 Pan Am/Parapan Am Games. The PrideHouseTO Pavilion is part of a comprehensive province-wide initiative, leading up to and during the TORONTO 2015 Pan Am/Parapan Am Games, to set a new standard ...
  • Canada Goose Takes Press on Arctic Adventure Canada Goose is taking 10 journalists from around the world on a press trip to Pond Inlet, Nunavut. The aim is to tell the story of Canada Goose Resource Centres, which donate sewing materials such as fabric, zippers and buttons to communities in northern Canada. The supplies are used by local seamstresses who craft their own ...
  • Tim Hortons Camp Day raises $11.8 million With coffee cups in hand, Tim Hortons guests and restaurant owners from across North America came together to raise $11.8 million during this year’s Camp Day on Wednesday, June 4. All funds raised will make the opportunity to attend camp a reality for more than 17,000 kids from economically disadvantaged backgrounds. On Camp Day, 100 per ...
  • Scotiabank Charity Challenge at the 2014 Scotiabank Vancouver Half-Marathon & 5k The Scotiabank Vancouver Half-Marathon & 5k is on June 22. Participants and their supporters can give back to important causes through the Scotiabank Charity Challenge by supporting one of the 78 registered charities, including this year’s featured charities, Cassie & Friends, The Kettle Society and Spinal Cord Injury BC. This year’s Honourary Chair of the Scotiabank ...
  • Canadians step up (to the counter) and help raise more than $4.2 million on the 21st McHappy Day McDonald’s® Canada and its franchisees raised more than $4.2 million on the 21st McHappy Day – a much-anticipated national fundraising event to support Ronald McDonald Houses and other local children’s charities. The funds raised in communities across Canada will help support local children’s charities across the country, including Ronald McDonald House®, which supports Canadian families and ...
  • Ford of Canada and Free the Children Launch Partnership to Help Youth Across Canada Drive Positive Change Ford Motor Company of Canada and Free The Children, an international charity and educational partner announced a partnership to help young people across Canada take action on causes they care about, and drive change in their local communities. As a co-title sponsor of the We Create Change Tour, Ford has joined Free The Children in celebrating ...
  • Shoppers Drug Mart Stores Across Ontario and BC Support The Canadian Breast Cancer Foundation In support of their commitment to improving women’s health, Shoppers Drug Mart stores across the country will be holding in-store Spring Makeover Events on Saturday May 3, 2014 from 11 a.m. to 6 p.m. All participating Shoppers Drug Mart stores in Ontario and British Columbia/Yukon will host the Makeover Events in support of the Canadian Breast ...
  • Sobeys launches Canada’s Biggest Potluck Party Sobeys launched Canada’s Biggest Potluck Party this week, challenging Canadians to host or join a potluck leading up to Jamie Oliver’s Food Revolution Day on May 16. “Food Revolution Day is a day of global action dedicated this year to teaching kids where their food comes from, how to cook it and how it affects their ...
  • BMO Announces 2nd Consecutive Year as Presenting Sponsor of Kids Help Phone’s Walk So Kids Can Talk BMO Financial Group has announced its return for a second year as Presenting Sponsor of Kids Help Phone’s Walk so Kids Can Talk, Canada’s largest walk to support the mental and emotional well-being of children and youth. This year’s Walk takes place on Sunday, May 4, 2014, and BMO employees from across Canada will participate. ...
  • #FriendsFight: ALDO Launches New Campaign for Aldo Fights AIDS (AFA) BUY IT. WEAR IT. END IT. ALDO is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO will release a special collection of friendship bracelets designed in collaboration with Waris Loves You. Available in ...