So Long, Winter!

To celebrate the end of a long, hard winter, 7-Eleven invited Canadians to shed their winter blues along with their coats, boots, fleece, hats and gloves. In partnership with the Salvation Army Thrift Store, the convenience chain encouraged its guests to give back and, at the same time, celebrate the unofficial start of summer with Slurpee. As a thank you, 7-Eleven offered a free Slurpee to everyone who makes a donation in a one-day event at participating stores across the country. 100% of donations go to the Salvation Army Thrift Store in 11 locations to help those in need.

As an added twist to the charity drive, guests were challenged to take fun selfies wearing all the layers they’re able to donate. The Instagram contest rewarded one lucky winner a year’s worth of Slurpee drinks for original and creative outfits.

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