Ipsos Marketing 2015
95% of Canadians agree that companies supporting good causes is a good idea.
84% of Canadian claim they would switch brands to the one affiliated with a good cause if price and quality were similar.
Canadians prefer that companies support causes that are:
International (13%)
National (37%)
Local (50%)
Havas Worldwide Project Superbrand: 10 Truths Reshaping the Corporate World
Among Canadians,
72% want companies to fight injustice
80% want companies to improve the communities in which they operate
77% want companies to be transparent
84% want companies to improve the lives of its employees
2015 Cone Communications/Ebiquity Global CSR Study
19% of Canadian consumers believe companies have made a significant positive impact on social and environmental issues (vs. 27% global average).
In the past 12 months, Canadians report having:
Donated 70% (vs. 61% global average)
Volunteered 46% (vs. 40% global average)
89% believe companies could do a better job showing how CSR efforts are relevant to them.
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