Corus Feeds Kids

corus_cares_banner_landingLaunched in 2012, Corus Feeds Kids raises awareness and funds by partnering with local food banks to deliver a comprehensive campaign supported not only by Corus national TV brands, radio services and online assets but also special events, talent participation and social media activities held across the country.

As part of the Corus Feeds Kids campaign, Corus introduced a volunteer program where staff can volunteer their time to organizations focused on feeding children.

Corus Feeds Kids’ goal is to raise $3 million and contribute 3,000 employee hours in three years.

In fiscal 2013, the initiatives raised over $1 million in monetary and food donations for local community food banks. As well, Corus provides paid time off for employees to volunteer in their local communities and, in fiscal 2013, employees donated more than 800 hours of volunteer time to local charities and philanthropic causes.

Highlights from 2013:

  • World-renowned children’s entertainers, The Wiggles, selected Corus Feeds Kids as their cause partner during the Canadian leg of their fall 2013 tour
  • The Wiggles also wrote and produced a song entitled, Power Through the Day, about the importance of food to fuel children in their day-to-day activities
  • Corus Feeds Kids partnered with the Canadian Pacific Holiday Train in 2013 for their Toronto and Winnipeg stops which raised $15,000 in monetary and food donations benefitting local food banks
  • Maple Lodge Farms partnered with Corus Feeds Kids in 2013, generously donating $100,000 to local food banks
  • For the second year in a row, Nando’s Flame-Grilled Chicken generously  donated $10,000 to Corus Feeds Kids and provided lunch for a staff fundraiser at Corus Quay in support of Corus Feeds Kids Day
  • Corus Radio Toronto was recognized with the Ontario Association of Broadcasters Community Service Award for their Corus Feeds Kids awareness efforts
  • Toronto’s Daily Bread Food Bank presented Corus Entertainment with a Champion Award recognizing the Company’s commitment and efforts in alleviating childhood hunger

Jars from the Stars

BernardinHome canning company Bernardin has enlisted 45 Canadian celebrities for its “Jars from the Stars” initiative. The company asked well-known celebrities, personalities and chefs to fill up Bernardin’s vintage-inspired green mason jars with something that represented them. Each one was signed and put up for auction on eBay. Bids start at $9.99 and all benefits from the auction will go to Community Food Centres Canada (CFCC).