Staples and Katy Perry team up to “Make Roar Happen” for Canadian students

Katy Perry and Staples have joined forces to “Make Roar Happen” cause marketing effort by celebrating and supporting students during the back-to-school season, as the global pop music superstar kicks off the Canadian leg of her Prismatic World Tour.

In Canada, the campaign is centered on Staples’ annual efforts to help Canadian students who lack resources to prepare for the return to school. Studies conducted by the Salvation Army, United Way and Boys and Girls Clubs of Canada – organizations that receive funding from the Annual School Supply Drive, Staples’ Canadian program – indicate that some 13% of Canadian children live in poverty, which is a higher rate than most industrialized nations. Now in its ninth year, the Annual School Supply Drive is en route to hit the $10 million-mark in total funds raised.

“Back-to-school is supposed to be a time of promise and excitement,” says Steve Matyas, president of Staples Canada. “We’ve always been in touch with the communities we serve, and we’ve determined that our stores, associates and customers are in a privileged position to help local families and children by partnering with charities that provide essential services such as school supplies to people who may need them. We’re honoured that Katy Perry is working with us to ‘Make Roar Happen’ for thousands of children north and south of the border.”

Children from the Boys and Girls Clubs of Canada and Breakfast Club of Canada attended the first two performances in Canada. Those are two of the more than 240 local charities that will receive funding and products to help fend off the tentacles of poverty from Canadian schools and classrooms.

“I’m glad to partner with Staples on my Prismatic World Tour to raise awareness and funds for students, and to remind my fans that a small gesture can make a large impact and help students reach their full potential,” says Katy Perry.

Staples’ Annual School Supply Drive launches officially at the national level on July 26 in participating Staples locations outside of Quebec as well as online at and ends September 8. Staples’ program with Breakfast Club of Canada runs July 27 – September 3 and helps children who may arrive at school without having eaten.

Perry is featured in online and point of sale material throughout the country and will be featured in a series of 15 and 30-second public service announcements to help promote the drive.
For more information on the Staples School Supply Drive including a list of charities benefitting from the program, visit Fans can join and follow the conversation on twitter using the hashtag #makeroarhappen.

The PSA with Katy Perry, which will air across the country on designated television stations and websites is shown here:

About Staples Canada

Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services and, of course, school supplies. Headquartered outside of Boston with regional offices in Toronto, Laval and Vancouver, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at

Source: TORONTO, July 21, 2014 /CNW/

Dove Self-Esteem Project

DOVE SELF-ESTEEM FUND - Girls Unstoppable campaignDove recently conducted a study and found that low self-esteem and lack of body confidence prevents girls, particularly ages eight to 16, from doing many physical activities they love, including swimming and soccer.

The brand’s challenge was not only to create awareness for its target audience of moms ages 25 to 54, but also let girls know about all the things that the Dove Self-Esteem Project does to promote confidence in themselves and their bodies.

With a shocking statistic that “six out of 10 girls avoid doing things they love because they lack body confidence,” the brand decided to visually dramatize this truth with an outdoor execution.

Dove created a campaign that would connect consumers to the tangible things the Dove Self-Esteem Project does, which include giving women the tools (such as information guides and games) to inspire each other and the girls in their lives. The brand also wanted to help moms and mentors talk to young girls in their lives about body issues, before they become ingrained and destructive.

In April 2013, with the help of Ogilvy, Mindshare and Harbinger, Dove erected two 3D billboards featuring real soccer cleats and swimsuits, along with two large-scale vinyl ads, in busy intersections in two of Canada’s largest cities (Toronto and Montreal). The billboards revealed shocking statistics on how body image issues prevent girls from participating in sports. The intent was to raise awareness and help spark conversations between moms, mentors and girls.

The campaign generated seven million impressions, with media running for over two months. The 3D billboards alone garnered nearly three million impressions. The local execution was well received around the world, and is being picked up and executed in other markets, such as Australia. The campaign also won a Cause + Action Award and this write-up can be seen on Strategy Online.

So Long, Winter!

To celebrate the end of a long, hard winter, 7-Eleven invited Canadians to shed their winter blues along with their coats, boots, fleece, hats and gloves. In partnership with the Salvation Army Thrift Store, the convenience chain encouraged its guests to give back and, at the same time, celebrate the unofficial start of summer with Slurpee. As a thank you, 7-Eleven offered a free Slurpee to everyone who makes a donation in a one-day event at participating stores across the country. 100% of donations go to the Salvation Army Thrift Store in 11 locations to help those in need.

As an added twist to the charity drive, guests were challenged to take fun selfies wearing all the layers they’re able to donate. The Instagram contest rewarded one lucky winner a year’s worth of Slurpee drinks for original and creative outfits.

Goldfish Crackers and Free The Children

GOLDFISH-BULLYING-HEADERIn 2014, Campbell Canada’s Goldfish brand partnered with Free The Children to help educate and empower Canadian youth about issues of bullying at the youth-based Take Action Camp. Campbell Canada will support Free The Children’s week-long Take Action Camps in Bethany, ON. The camps teach young people how to become leaders in their communities and educate them on issues of bullying and inclusivity to prevent bullying in schools and online. Limited edition packages of specially marked Goldfish® crackers will help drive awareness of Free The Children’s anti-bullying initiatives.


RBC and Free the Children

free-the-children-bannerRBC is a Co-Title Sponsor of We Day, helping Free The Children keep We Day and other programs free for educators and youth. RBC not only helps make We Day possible, but is also the premier Canadian national partner of The We Act Program, Free The Children’s yearlong educational initiative that inspires students and teachers to take action on local and global issues. The We Act program provides educators with tools, training and action guides all free of charge, and includes a reporting mechanism that enables Free The Children to track the collective impact of both We Day and We Act on participating youth, educators and communities.

Sharing a passion for clean water initiatives, RBC is Free The Children’s campaign sponsor and facilitator for the We Create Change campaign, embarking on Canada’s largest penny drive that will help provide 100,000 people with clean water in 2014.

RBC is also the generous sponsor of the “H2O for You” Speaking Tour and education program focused on water, which is funded through an RBC Blue Water grant. Free for schools, the tour and education program engages tens of thousands of students across Canada around the important issue of water stewardship.

Aligned with Free The Children’s year of water initiative, RBC launched “what is your one drop?”, a contest that engages youth to stop and think about water and submit their pledges to conserve, protect and provide access to water. It rewards a lucky contest participant with an opportunity to travel overseas to visit water projects in India.

Read more about RBC and Free the Children

Tim Hortons Camp Day

tim_hortons_campdayOn Camp Day, 100% of proceeds from coffee sales at the more than 4,500 Tim Hortons restaurants across Canada and the United States are donated to the Tim Horton Children’s Foundation (THCF) to send kids from low-income homes on an unforgettable camp experience. In 2014, the cause-related marketing program raised $11.8 million on Wednesday, June 4, enabling more than 17,000 kids to go to camp.

In addition to purchasing a Tim Hortons coffee on June 4, guests supported Camp Day by making a donation in restaurant, rounding up their order to the nearest dollar amount, texting CAMP to 45678 (Canada) or 41518 (U.S.) to make a $5 donation, and donating online. By the end of 2014, the program will have sent more than 200,000 kids to camp.

Read More About Tim Hortons Camp Day

The Orange Door Project: Housing and Hope for Homeless Youth

OrangeDoorThe Orange Door Project is The Home Depot Canada Foundation’s response to one of the most urgent social issues facing Canadians today – youth homelessness.  We’re working together with community partners, thought leaders, The Home Depot Canada’s suppliers, customers and associates to help.  We believe that by bringing supportive housing and life skills development programs to vulnerable youth, we can help change lives and build brighter futures.

The Orange Door Project comes out of The Home Depot Canada Foundation’s recent three-year, $10-million pledge to support long-term solutions that will help to put an end to youth homelessness in Canada.  Last October when we made this funding announcement we also released a Thought Leadership White Paper on the issue as a first step to informing our role and purpose in the area of youth homelessness.

Paulette Minard,  The Home Depot Canada Foundation

Read Full Article

Tim Hortons Camp Day raises $11.8 million

With coffee cups in hand, Tim Hortons guests and restaurant owners from across North America came together to raise $11.8 million during this year’s Camp Day on Wednesday, June 4. All funds raised will make the opportunity to attend camp a reality for more than 17,000 kids from economically disadvantaged backgrounds.

On Camp Day, 100 per cent of proceeds from coffee sales at the more than 4,500 Tim Hortons restaurants across Canada and the United States are donated to the Tim Horton Children’s Foundation (THCF) to send kids from low-income homes on an unforgettable camp experience.

“From our loyal guests and generous restaurant owners to our dedicated team members, local celebrities and volunteers, we want to thank you for making this year’s Camp Day a great success,” said Dave Newnham, Vice President and Executive Director, Tim Horton Children’s Foundation. “Your support not only sends kids on an amazing camp adventure, but also helps them gain the skills, experience and confidence to build a brighter future.”

In addition to purchasing a Tim Hortons coffee on June 4, guests supported Camp Day by making a donation in restaurant, rounding up their order to the nearest dollar amount, texting CAMP to 45678 (Canada) or 41518 (U.S.) to make a $5 donation, and donating online at

“We couldn’t have asked for a better way to celebrate the 40th anniversary of the Foundation than by raising $11.8 million on Camp Day,” said Newnham. “As our largest fundraiser of the year, Camp Day has been essential to helping us make a true difference by sending more than 200,000 kids to camp by the end of 2014.”

Social Media

#CampDay; #MakingATrueDifference

Tim Horton Children’s Foundation:; @THCF1974;

Tim Hortons:; @TimHortons

Tim Hortons US:;@TimHortonsUS

About the Tim Horton Children’s Foundation Camps

The first Tim Horton Children’s Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates six year-round camps across North America serving more than 17,000 low-income children. Campers have the opportunity to attend one of three programs, including a Winter and Summer Camp Program (ages 9-12), a Year Round Group Program serving schools and youth groups (ages 8-18) in the fall, winter and spring, and a five-level Youth Leadership Program focused on building lifelong leadership skills (ages 13-17).

About the Tim Horton Children’s Foundation

The Tim Horton Children’s Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth living in economically disadvantaged homes. The Foundation’s funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2014, more than 200,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children’s Foundation, please visit

About Tim Hortons Inc.

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants, including 3,610 in Canada, 870 in the United States and 44 in the Gulf Cooperation Council. More information about the Company is available at

OAKVILLE, ON, June 10, 2014 /PR Newswire/

Shop for Hope

?????Part of TJX Canada, Winners and HomeSense have long partnered with organizations to help enrich the lives of women and children in communities where stores are located. Winners and HomeSense support the Canadian Women’s Foundation, an organization committed to ending violence against women, moving low-income women out of poverty and empowering girls with confidence. For the past ten years, Associates’ and customers’ efforts have raised funds to support the needs of 450 shelters and over 30,000 women and children in Canada.

In 2014, Canadians that visited local Winners or HomeSense stores could purchase Canadian Women’s Foundation branded products in the ‘Shop for Hope’ aisle.

BMO Announces 2nd Consecutive Year as Presenting Sponsor of Kids Help Phone’s Walk So Kids Can Talk

BMO Financial Group has announced its return for a second year as Presenting Sponsor of Kids Help Phone’s Walk so Kids Can Talk, Canada’s largest walk to support the mental and emotional well-being of children and youth. This year’s Walk takes place on Sunday, May 4, 2014, and BMO employees from across Canada will participate. Last year’s walk drew almost 9,000 walkers and raised over $3 million for Kids Help Phone.

Kids Help Phone is Canada’s leading youth counselling service. A registered charity, Kids Help Phone relies on fundraising events like the Walk so Kids Can Talk to raise the critical funds needed to ensure 24/7/365 service remains available to the 6.5 million* young people in Canada. Young people turn to Kids Help Phone’s professional counsellors more than 500 times a day to get help and support with problems and questions many educators aren’t equipped to answer or with worries parents may not understand.

“Kids Help Phone is delighted to have BMO Financial Group as our Presenting Sponsor of the Walk so Kids Can Talk. The spirit of volunteerism and generosity that BMO employees bring to our event is inspiring and impressive,” said Sharon Wood, President and CEO of Kids Help Phone. “This year’s Walk focuses on ‘Being a Hero’ to children and youth across Canada. By supporting our vital services through the Walk, BMO Financial Group is sending a powerful message of solidarity with today’s youth.”

The five kilometre Walk so Kids Can Talk presented by BMO event is a fun and inspirational opportunity for thousands of kids, adults, families, schools, community organizations and companies to come together in more than 25 communities across Canada. The Walk is Kids Help Phone’s flagship fundraising event of the year; it raises a significant portion of the annual revenue needed to keep its valuable free, bilingual, confidential and anonymous, 24-hour telephone and online counselling services available to youth across the country.

“We’re thrilled to be the presenting sponsor of the Walk so Kids Can Talk for another year,” said Connie Stefankiewicz, Head, North American Channel Strategy and Solutions, BMO Financial Group. “The Walk is a terrific way for BMO employees to get together, have some fun and raise funds within their communities, while supporting an important cause: young people’s well-being. We’re proud to partner with Kids Help Phone as they help kids become the best they can be.”

BMO Financial Group was a founding partner of Kids Help Phone in 1989 and for more than 25 years, BMO and its employees have raised millions of dollars in support of the mental and emotional well-being of children and youth.

For those who are interested in participating in this year’s Walk, please visit

About Kids Help Phone

Kids Help Phone is a Canadian and world leader, known for its expertise in providing vital, innovative, and professional counselling services to children and youth. Since 1989 it has offered children, teens and young adults in Canada a critical lifeline of hope and support, through its free, anonymous and confidential service. Its professional counsellors support the mental health and well-being of young people ages five to 20, in urban, rural, and remote communities, by providing one-on-one counselling, information and resources online and by phone. The organization’s internationally recognized, award-winning websites are considered a model of child-focused interactive design, and offer online counselling forums and engaging, therapeutic games, tools and information to encourage resilience and self-care. As a community-based national charity, it receives no guaranteed ongoing financial support from government or any large funder and relies on community and corporate support to keep its essential service available. Kids Help Phone us there for the 6.5 million* young people in Canada, 24 hours a day, 365 days a year, in English and French.

To learn more about Kids Help Phone, please visit

About BMO Financial Group

For more than 195 years, BMO Financial Group has believed in community reinvestment and corporate and social responsibility in the communities it serves. In 2013, BMO Financial Group allocated $56 Million (CDN) to registered charities, not-for-profit and community-based organizations and institutions in Canada and the United States

TORONTO, ONTARIO–(Marketwired – March 5, 2014) –