Koodonation is Canada’s first-ever micro-volunteering website. A corporate social responsibility initiative of Koodo Mobile, it was designed to inspire and engage Koodo’s millennial customers in volunteering.

Microvolunteering is done online, in short bursts with only a short time commitment, a simple way for Koodo’s tech-savvy young customers to support local charities, non profits and organizations that need help.

More than 9,000 young Canadians have volunteered time to help more than 380 non-profits and charities on the Koodonation website.

The strategy behind Koodonation was based on extensive research that revealed Canada’s generation of young people aged 13-18 are very generous, donating an average $293 of their own money to charitable causes every year. Those aged 19-29 donate an average $400 per year. Millennials devote significant time to volunteering and want to do more, although they often don’t have time due to their busy schedules.

koodonationKoodonation was launched with a massive Wipeout-style event in Toronto’s downtown Yonge-Dundas Square, where teams from four post-secondary schools battled it out in fun, visually exciting challenges such as sumo wrestling and tricycle races. The winning team, Durham College, won a $30,000 donation to its favourite charity.

The launch was hosted by MTV’s Sheena Snively and attended by celebrities Jeremy Taggert of Our Lady Peace, Daniel Johnson of the Stereos, and Mike Bradwell, a star football player for the Toronto Argonauts. The launch of Koodonation earned more than 30 million positive media impressions.

In year two in 2013, the “Koodonation Online Throwdown” was created: a virtual competition that challenged post-secondary students at schools across Canada to do the most good online via Koodonation in a two-week timeframe. The campaign won a Cause + Action award in 2013. The write-up can be seen here.

Koodonation was created by Strategic Objectives and this write-up can be found on their website.