Raffaela Caruso

Aveda Canada

Raffaela Caruso, Co-Founder of Aveda Canada

When our family founded Collega International, the Canadian Distributor for Aveda in 1994, it was the values in Aveda’s corporate Mission Statement, which resonated with us as much as the incredible holistic pure product line. It begins, “At Aveda, we care for the world we live in, from the products we make to the ways in which we give back to society.” As former CFO and COO of Aveda Canada- Collega International, I realized that building corporate culture aligned itself perfectly with productivity and profitability.

Each year particularly during Earth Month, we mobilize our corporate offices, Aveda Schools, Retail Experience Centre’s, and our network of 500 dedicated Aveda Canadian Salons and Spas along with all their guests, to engage in our annual campaign. The results are achieved primarily with a Canada- wide Walk of 6 km as well as many other creative initiatives.

Although retired from official Aveda Canada duties, I continue to be on the Advisory Boards of both Aveda and Water Aid Canada as well as our major Fundraising Campaign.

Our 11-year partnership continues to thrive and produce amazing financial results!