Elliott Penner

French's Food Company

Elliott has spent his entire career in the consumer goods industry holding senior positions in sales, marketing and executive management.

As President of The French’s Food Company, Elliott has responsibility for French’s Global Food Business. Under his stewardship, French’s has seen an unparalleled level of growth, innovation and success. Fortune Magazine named French’s as one of its global top 10 brands in 2007. In 2010, Frank’s RedHot become the #1 hot sauce in North America. In 2016, the launch of French’s Ketchup with Canadian grown tomatoes became the #3 top trending news story in Canada.

In 2015, Elliott led a strategic review of the business. This saw the creation of the French’s Promise. The Promise is a commitment to using only the finest and healthful ingredients, grown locally when possible. Since then, French’s has reformulated over 85% of the portfolio to represent clean ingredients. The Promise is also a commitment to the communities we work and live in. A cornerstone of the strategy is to deliver positive change in our community, support local family businesses and work to end hunger through our support of food banks and the one bottle = one meal campaign. French’s, with Food Banks Canada, will provide over 20 million meals in Canada alone.

French’s work with local tomato farmers in Ontario lead to new manufacturing partnerships with local Canadian family businesses. French’s Canada success has helped fund support for Fort McMurray families, provided multiple University scholarships for farm families and helped fund countless numbers of local food banks.

A Canadian, Elliott resides with his wife, Karen, and sons, Brayden and Reagan, in New Jersey.