Kate Torrance

Sick Kids Foundation

After a 20 year career working for top tier advertising agencies, Kate Torrance made the switch to a client side role and now leads integrated brand marketing for SickKids Foundation in Toronto. In her role Kate oversees a team of marketing managers and is responsible for the deployment of brand communications strategies to inform the creation of content to support the various fundraising groups within the Foundation.  In addition, Kate manages agency partners for both creative and media in the development of a new brand platform for SickKids.  Prior to joining SickKids, Kate was Managing Director at Zulu Alpha Kilo, an independent Toronto-based creative agency, where she led the client service teams and supported in operations.  Throughout her career, Kate has led national integrated advertising campaigns for top brands including Budweiser, Corona, Bell, Starbucks, Coca Cola, and Quaker.