Mark Childs

Samsung Canada

An inspiring communicator with a passion for breakthrough innovation and business growth, Mark has a proven track record of building vital brands that resonate with consumers, most recently contributing to Samsung’s first-ever appearance on Ipsos Reid’s ‘Top 10 Most Influential Brands in Canada’ list.

As Samsung Electronic Canada Inc.’s Chief Brand Officer, Mark leads the organization’s strategic brand and marketing initiatives, overseeing Brand Marketing Communications, Corporate Social Responsibility (CSR), Retail Merchandizing & Training, Public Relations, and Digital/Social Media teams. Mark has been a driving force in shaping Samsung Canada’s award-winning Hope for Children CSR programming, which includes flagship initiatives like the Look at Me Project, Samsung Solve for Tomorrow as well as Samsung’s ongoing work with The Hospital for Sick Children community.

Prior to joining Samsung, Mark was Vice-President of Marketing at Campbell Company of Canada. His strategic leadership and insight led to Campbell business vitality, a CSR refreshed unique brand identity, and a highly engaged team.

Recognized as an inspirational team leader, Mark actively cultivates marketing talent and ‘best practice’ within the industry. In addition to his passionate support of AToMiC, he champions the Canada Young Marketers initiative and has contributed professionally to the Association of Canadian Advertisers (ACA), the Advertising Standards Canada (ASC) Children’s Advertising Commitment committee, Enactus Canada and was Creative Chair at Concerned Children’s Advertisers.

A role model in the LGBTA community, Mark pioneered the launch of PFLAG Canada’s 2012 awareness campaign while volunteering for the organization, winning a Cannes Lion award.