Paul Alofs

The Princess Margaret Cancer Fnd

Paul Alofs joined The Princess Margaret Cancer Foundation as President and CEO in September 2003 after a family experience with cancer. Since joining The Foundation, Paul has helped raise over $1 Billion for The Princess Margaret. The Creed or Belief of The Princess Margaret is To Conquer Cancer In Our Lifetime. The Princess Margaret Cancer Centre is ranked as one of the top 5 cancer centres in the world. In April 2012, Paul helped launch a One Billion Dollar Campaign for Personalized Cancer Medicine, which was successfully completed January 11, 2017, ahead of schedule.

After graduating from the University of Windsor in his hometown, Paul joined Colgate-Palmolive Canada in 1978. He obtained his MBA from Toronto’s York University, then worked with a marketing firm called The Marketing & Promotion Group. In 1989, Paul was named President of HMV Music Stores Canada, and during his tenure with the music retailer, increased the company’s annual revenue from $30 million to over $200 million. Joining BMG Music Canada as president, Alofs was named Music Industry Executive of the Year in 1996.

On accepting an executive position with The Walt Disney Company, Paul relocated to Southern California and oversaw 500 Disney Stores and 15,000 employees throughout North America. He left Disney to contribute to the initiation of In his role as President, Strategic Business Units, Alofs helped launch one of the more successful IPOs of the Internet age. After selling his shares in November 1999, he became a private investor, board member and not-for-profit volunteer.

Through his extraordinary career in both the private sector and the social enterprise sector, Paul has earned a succession of accolades. He was named one of Canada’s Top 40 Under 40TM business leaders in 1995, and in 2005, was voted one of the ‘Best of the Best’ by his fellow Top 40 alumni. He has received the Outstanding Progress and Achievement Award from the Schulich School of Business at York University. Paul serves on the Dean’s Advisory Council for the Schulich School of Business.

The Retail Council of Canada named Paul Innovative Retailer of the Year, and he also served on the Board and Executive Committee of that organization. In 2005, Alofs was an inaugural inductee into the Canadian Marketing Hall of Legends. Paul is the author of Passion Capital: The World’s Most Valuable Asset, which is a national bestseller and was published May 2012 by Random House in Canada and in the U.S. The book is in its fourth printing. Paul speaks widely on the subject of Passion Capital.

The University of Windsor honoured Paul in 2002 with the Alumni Award of Merit, and in 2007, he was awarded an Honorary Ph.D. from his alma mater. He also received the Bryden Alumni Award from York University in 2007. Paul has been a member of the board of the International Cancer Foundation in Geneva and was previously Board Chair for Covenant House in Toronto. The Princess Margaret Cancer Foundation was awarded “Canada’s Most Admired Corporate Cultures” three times. Paul was named to the “Top 45 Canadians Over 45” by Zoomer Magazine in 2012.

Paul resides in Toronto and is married to Sheila, who is a volunteer in the chemo-daycare of The Princess Margaret Cancer Centre.