Paula Menzes

SickKids Foundation

Paula Menzes began her career in the field of astrophysics, so she has always reached for the stars. Her love of learning led her into the field of clinical psychology but her passion and creativity turned her into a marketer.

Over the years, Paula has worked with the world’s top brands, including Levis, P&G, Kraft, Coke, McDonalds and the Olympics, winning critical acclaim for a number of innovative programs and campaigns for products ranging from jeans to laundry detergent.

After years of leading the sponsorship divisions at various agencies she was captured by TD Bank as the Sponsorship Strategist for its Global Brand Group. Together, forays into areas of diversity marketing and community outreach all strategically woven into a nationally integrated platform, that were yet to be tackled by any other corporate brand in Canada, new industry hallmarks were achieved and yet to be matched watermarks established.

After leaving her mark on the corporate world, she was drawn to the bright side and became the Director of Sponsorship and Cause Marketing for SickKids Foundation bringing her business acumen and a new approach to cause marketing and sponsorship to an innovative organization in support of child health.