Jessica Avery

Jessica Avery is an experienced research consultant with 14+ years working primarily in the Consumer Packaged Goods industry. Jessica’s expertise is in helping her clients achieve business growth via successful innovation, brand renovation, and brand equity building. Jessica’s work focuses both on the Canadian market as well as helping clients manage both new and current brands globally.

Jessica has been a key advisor to many multinational companies as they work through the product development/launch process and develop new brand strategies, resulting in increased sales and stronger brand equities in market.  She also brings years of experience in Shopper Insights and Pricing research.  Jessica holds an Honours Bachelor of Arts Degree in Political Science and Germanic Studies from Indiana University.

Phillip Haid

As Co-Founder and CEO, Phillip plays a major role in building Public’s profile and network across North America. In addition to managing the operations and growth of the company, he is actively involved in business development, and thoroughly enjoys “getting his hands dirty” developing campaigns and initiatives for several of PUBLIC’s key clients.

Prior to creating Public, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategy lead on cause and corporate citizenship strategies and advertising campaigns.

Before Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.

David Hessekiel

Cause Marketing Forum President David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.

In the months after 9/11, he identified a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks of cause marketing success. That “Eureka!” moment led him to found the Cause Marketing Forum, the world’s leading resource on building mutually-beneficial business/nonprofit alliances.

Since 2002, CMF’s events, online offerings and membership program have helped thousands of executives gain the practical knowledge they need to succeed, make valuable connections, and honor outstanding accomplishments in this expanding field.

Each spring the CMF conference attracts hundreds of nonprofit and business executives from across the country and around the world to learn, network, and recognize the previous year’s best work at the Cause Marketing Halo Awards. Newcomers and veterans alike give the conference rave reviews.

His single-minded concentration on cause marketing has quickly made David one of the field’s leading authorities, frequently quoted in leading publications such as The Wall Street Journal, The New York Times, USA Today, PROMO, Advertising Age, License! and PRWeek. A popular speaker, David has addressed nonprofit and business groups in the US and abroad.

The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea and their two daughters.