The Body Shop Turns to Tinder for Cause Marketing

Look out, Canadians, monkeys and cause marketing are coming to Tinder!

When it came to informing consumers about its Bio-Bridges program, The Body Shop turned to an unlikely avenue: Tinder. Now, users of the dating app in Canada may stumble upon Reggie, a Red Shanked Douc monkey from Vietnam looking for love, with a profile detailing information about the Bio-Bridges program and its goal to restore rainforest and create wildlife corridors so endangered animals can meet and mate. The digital activation is just part of the Help Reggie Find Love campaign, which includes a one-for-one component. Now, consumers can head to The Body Shop store or website until the end of September and each purchase will trigger the restoration of one square meter of rainforest.

Source: The Body Shop Turns to Tinder for Cause Marketing — Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

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