The Little Give

little_give_edelmanEstablished in the Vancouver office in 2008, “The Little Give” is Edelman Canada’s annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of employee time and energy to non-profit organizations working to alleviate hunger and poverty. Through skills-based volunteering, Edelman employees have the opportunity to give back to the communities in which they operate while providing expertise to grassroots not-for-profit organizations that don’t have the resources to effectively address their communications challenges.

The Little Give takes place over 48 hours in four Canadian cities: Montreal, Toronto, Calgary and Vancouver. The initiative has helped a range of charities, including the Kupe Arts Society, the YWCA, Moisson Montreal, Not Far from the Tree, and many others with diverse causes like providing bicycles for disadvantaged youth, opening up services to help families in impoverished neighbourhoods, and improving shared facilities like playgrounds and activity centres.

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