Three steps for quantifying your cause ROI

Cause Marketing Forum president David Hessekiel tackles the issue that’s top of mind for execs handling CSR in Canada.

by Strategy’s Matthew Chung 

The leading topic on the minds of executives in the CSR field is how to determine the ROI of their cause efforts, according to a new Canadian survey.

Measuring social impact was second on the list of topics 100 business executives responsible for Canadian CSR programs are most eager to learn more about, according to the survey conducted this summer by Companies and Causes Canada, an initiative of the U.S.-based company Cause Marketing Forum. The executives, working in industries including beverage, entertainment, extraction financial services, pharmaceutical, retail and technology, were asked which cause-related issues they would like to explore with other professionals working in the field. Topping the list was “determining business ROI,” selected by 69%, followed by “measuring social impact,” at 50%. Read full article

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